Dr Maja Pulic

Biography

Maja Pulic is a Lecturer in Marketing and Management at Essex Business School and Coordinator of the Foundation Programme. She brings over ten years of international teaching experience across undergraduate and postgraduate education, with expertise spanning marketing, consumer behaviour, management, research methods and academic skills development. Her teaching is centred on developing students as confident, critical and independent thinkers. Alongside her disciplinary teaching, she has a particular interest in research-informed pedagogy, student transition into higher education, academic development and the cultivation of students’ research capabilities. On the research front, she explores the relationship between marketing and places in crisis, particularly how marketing practices intersect with communities emerging from challenges such as post-conflict rebuilding or political disruptions. A developing strand of her research focuses on pedagogic resilience: how education is sustained, adapted and reconstituted under conditions of disruption, conflict and uncertainty (with research teams in Finland, Poland, Lithuania and Ukraine). Research projects/grants participation: - Jean Monnet Network: Democratization and Reconciliation in Western Balkans (2018-2021) http://www.emins.org/en/democratization-and-reconciliation-in-the-western-balkans/ - Cross-national Study on Communal Roles. University of Leuven, Department of Psychology (2018) - Erasmus + Capacity Building Project 2015-2017. Curriculum Development (joint European Political Science MA). Lead partner: University of Salzburg, Department of Political Science and Sociology - Regional Research Promotion Programme Project (RRPP): Complexity of Social Identity in Western Balkans. In cooperation with the University of Belgrade (PI: Professor Nebojsa Petrovic) -European Association of Social Psychologists (EASP): Post-conflict reconciliation in Bosnia and Herzegovina (PI: Professor Sabina Čehajić – Clancy) Other research experience includes developing intervention methodologies for international organisations such as UNDP and NATO in Bosnia and Herzegovina. Grants and Awards: University of Essex Excellent Educator Award (2023) Horizon Award, Higher Education Futures Institute, University of Birmingham (2021) Birmingham Business School PGR Development Funding (2018) Other roles and professional membership: Birmingham Business School Culture Research Group (2016-present) Place Branding and Public Diplomacy Journal Reviewer (2016 - present) Institute of Place Management, Manchester Metropolitan University (2017) Academy of Marketing, UK, (2018) Association for Consumer Research (2020) Guest Lecturer: University of Belgrade, University of Bologna, Northwest University China.

Qualifications

• PhD in Marketing University of Birmingham,

• MA in Diplomacy University of Buckingham,

• BA in Political Science and International Relations Sarajevo School of Science and Technology,

Appointments

University of Essex

• Lecturer in Marketing, Essex Business School, University of Essex (4/11/2024 - present)

• Lecturer in Management and Marketing, Essex Pathways, University of Essex (1/9/2021 - 31/7/2026)

• Director of Impact, Essex Pathways, University of Essex (9/2025 - 31/7/2026)

• EBS/Economics Pathway Coordinator, Essex Pathways, University of Essex (4/2022 - 9/2025)

Other academic

• Associate Lecturer in Marketing, University of Birmingham (1/9/2020 - 30/6/2021)

• Lecturer in Marketing (Department of Economics), Sarajevo School of Science and Technology (4/9/2017 - 1/2/2020)

• Coordinator of the Political Science and International Relations Department, Sarajevo School of Science and Technology (1/9/2013 - 6/12/2015)

• Lecturer (Department of Political Science and IR), Sarajevo School of Science and Technology (7/9/2014 - 2/8/2020)