Component
MA Public Opinion and Political Behaviour
MSc International Business and Entrepreneurship options

Year 1, Component 05

Option(s) from list
BE273-7-SP
Innovation Management
(15 CREDITS)

This module explores how organisations use innovation to gain a competitive advantage by capitalising on organisational, market and technological change. You examine how innovation strategies are developed and managed and acquire the knowledge and skills needed to manage innovation at operational and strategic levels.

BE277-7-SP
Business Analytics for Managers and Entrepreneurs
(15 CREDITS)

Data analytics presents a massive opportunity for business leaders, managers and entrepreneurs alike in modern globalised economies. You explore how crucial data analytics is in today's business world, and consider real-world examples where businesses have harnessed this power to solve critical problems. You learn a wide variety of data mining, visual and analytical techniques which can be applied to data generated from different markets and businesses.

BE284-7-SP
Strategic Management
(15 CREDITS)

This module explores how to develop profitable business strategies. You learn how to analyse a firm’s external environment, including examining the economy and its competitors, assess its internal resources and set objectives. You examine the differences between corporate, competitive and functional business strategies and develop your decision making and analytical skills. By the end of the module, you understand how a manger can shape a firm’s direction to meet its goals and stakeholder expectations.

BE460-7-SP
Organisation and Leadership in a Globalised World
(15 CREDITS)

Examine past and new approaches in relation to the study of organisations and draw relevant connections between organisational theory and practice and other sub-disciplines of management, sociology, and economics, where issues of learning, collaboration and networks are given particular attention. You explore the role of people and human behaviour alongside the study of systems, functions, and models.

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