Adrian Martin
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Email
amartil@essex.ac.uk -
Telephone
+44 (0) 1206 872029
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Location
JT.12D, Colchester Campus
Profile
Biography
Adrian joined the Edge Hotel School in March 2015 as Vice Principal (Academic) after having spent ten years working in hotels and ten years in education. His hotel career began with a Graduate Traineeship with Thistle Hotels, where after working in 3,4 and 5 star hotels across the UK he became a General Manager in 1997 at the age of 26 and worked in that role for over 6 years. Adrian studied Hospitality Management at Degree and then Masters Degree level but was generally dissatisfied with the lack of practical education on the courses as well as the lack of work experience amongst the lecturers. It was therefore an easy choice for him to work at the Edge Hotel School which prides itself on the practical experience within the Wivenhoe House Hotel that is embedded in the course and to manage a group of lecturers that each have significant work experience in the trade. Adrian won a national teaching award in 2009 and again in 2011, has published research on tipping and is currently researching "Complaint Theory" on why customers choose to complain or not complain in restaurants. He is currently writing a book on "Understanding and Increasing Profitability within Hotels"
Qualifications
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BSc Hospitality Management University of Manchester, (1994)
Appointments
Other academic
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Director of Education, EHS, University of Essex (1/9/2018 - present)
Teaching and supervision
Current teaching responsibilities
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Finance for Hospitality and Events Business (EG120)
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Delivering Event and Hotel Operations and the Customer Experience (EG124)
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Delivering Hotel Operations (EG201)
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Delivering Hotel Operations 2 (EG203)
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Delivering Event and Hospitality Operations 1 (EG211)
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Delivering Event and Hospitality Operations 2 (EG213)
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Delivering Hospitality Operations and the Customer Experience 2 (EG226)
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Delivering Event Operations and the Customer Experience 2 (EG229)
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Delivering the Customer Experience 1 (EG301)
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Delivering the Customer Experience 2 (EG303)
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Delivering the Customer Experience 1 (EG306)
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Delivering the Customer Experience 2 (EG308)
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Consultancy Project (EG325)
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Consultancy Project (EG450)
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Innovation and Entrepreneurship (EG321)
Publications
Journal articles (1)
Ineson, EM. and Martin, AJ., (1999). Factors influencing the tipping propensity of restaurant customers. Journal of Retailing and Consumer Services. 6 (1), 27-37
Books (2)
Berners, P. and Martin, A., (2022). The Practical Guide to Achieving Customer Satisfaction in Events and Hotels. Routledge. 1000617734. 9780367723873
Martin, A., (2019). The Practical Guide to Understanding and Raising Hotel Profitability. Routledge. 1000690563. 9780367218287
