(MSc) Master of Science
Management (Advertising and Corporate Communications)
Withdrawn
University of Essex
University of Essex
Essex Business School
Colchester Campus
Masters
Full-time or part-time
MSC N2E424
10/05/2023
Details
Professional accreditation
Accredited by The Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
Admission criteria
A 2:2 degree, or international equivalent, in any discipline.
You may also be considered with a lower class degree, if you have three year’s relevant work experience in a field such as: Management or Project Management (please provide your CV).
IELTS (International English Language Testing System) code
If English is not your first language, we require IELTS 6.5 overall with a minimum component score of 6.0 in writing and 5.5 in all other components
Additional Notes
The University uses academic selection criteria to determine an applicant’s ability to successfully complete a course at the University of Essex. Where appropriate, we may ask for specific information relating to previous modules studied or work experience.
Course qualifiers
A course qualifier is a bracketed addition to your course title to denote a specialisation or pathway that you have achieved via the completion of specific modules during your course. The
specific module requirements for each qualifier title are noted below. Eligibility for any selected qualifier will be determined by the department and confirmed by the final year Board of
Examiners. If the required modules are not successfully completed, your course title will remain as described above without any bracketed addition. Selection of a course qualifier is
optional and student can register preferences or opt-out via Online Module Enrolment (eNROL).
None
Rules of assessment
Rules of assessment are the rules, principles and frameworks which the University uses to calculate your course progression and final results.
Additional notes
None
External examiners
External Examiners provide an independent overview of our courses, offering their expertise and help towards our continual improvement of course content, teaching, learning, and assessment.
External Examiners are normally academics from other higher education institutions, but may be from the industry, business or the profession as appropriate for the course.
They comment on how well courses align with national standards, and on how well the teaching, learning and assessment methods allow students to develop and demonstrate the relevant knowledge and skills needed to achieve their awards.
External Examiners who are responsible for awards are key members of Boards of Examiners. These boards make decisions about student progression within their course and about whether students can receive their final award.
Programme aims
The aim of the course is to introduce students to a range of concepts and models in the field of Management, without students needing to have prior knowledge of the subject area. The course aims to provide an overview of key areas within Management with a specialism in advertising and corporate communication. As well as providing knowledge of management models and practices, the course also aims to provide an understanding of the role that management plays in wider society. The programme will prepare students for employment in a managerial capacity in a range of business and organizational settings.
Learning outcomes and learning, teaching and assessment methods
On successful completion of the programme a graduate should demonstrate knowledge and skills as follows:
A: Knowledge and understanding
A1: Develop a critical and reflexive appreciation of the implications and impact of management and organizations.
A2: The contexts, both internal and external that underpin and contribute to the character of managing and organizations.
A3: Fundamental financial management concepts and principles;
A4: Evaluate the strengths and limitations of different approaches to management and organizational practice
A5: Understand a variety of research methodologies available to investigate issues in management
A6: Acquiring specialist knowledge and understanding in specific areas of the student's choosing (via elective modules).
Learning methods
The aim of the course is to introduce students to a range of concepts and models in the field of Management, without students needing to have prior knowledge of the subject area. The course aims to provide an overview of key areas within Management with a specialism in advertising and corporate communication. As well as providing knowledge of management models and practices, the course also aims to provide an understanding of the role that management plays in wider society. The programme will prepare students for employment in a managerial capacity in a range of business and organizational settings.
Assessment methods
Outcomes are formally assessed via a combination of unseen examinations, group work, oral presentations, and a range of written assignments including topic-based essays, case study analyses, and placement project reports.
B: Intellectual and cognitive skills
B1: Capacity to appraise theoretical ideas.
B2: Assimilate and synthesise advanced theories and concepts from a variety of relevant frameworks.
B3: Formulate logical and coherent arguments.
B4: Interpret and critically evaluate empirical evidence.
B5: Plan and undertake a substantial piece of independent research.
Learning methods
Skills are acquired and enhanced primarily through directed independent study, reading, group and individual tasks given for their courses, although lectures and seminars provide a means for teachers to demonstrate these skills through examples.
Students’‘ independent study and preparation for tasks involves the reading, interpretation and critical evaluation of relevant management theories and the analysis of empirical evidence.
Lecturers provide necessary feedback on student work.
Lecturers also engage students outside the classroom through office hours, appointments and email communication.
Skill B5 is acquired through the work that students undertake for the Management Report.
Assessment methods
Skills B1-B4 are assessed via oral presentations, unseen written examinations and coursework assignments.
The associated feedback provided enables students to reflect upon, and enhance their understandings and develop communication skills, analytical skills, logic and argumentation.
Skill B5 is assessed through the Management Research Report, which also assesses the other Learning Outcomes and is core on the Masters.
C: Practical skills
C1: Evaluate the strengths and limitations of different approaches to management and organizational practice.
C2: Developing a critical and reflexive interpretation of the character of management and organisations.
C3: Develop a critical and reflexive appreciation of the implications and impact of management and organization
C4: Research presentation and written presentation and communication skills.
C5: Undertake independent research
Learning methods
Learning methods Skills are acquired and developed primarily through the work that students do for their courses, although lectures provide a means for teachers to demonstrate these skills through example.
Skill C5 is further acquired through the work that students do for the management research report.
The report further provides an opportunity for students to develop skills C1-C4.
Assessment methods
Assessment methods Skills are assessed through group work and oral presentations, unseen written examinations and coursework assignments, and through the associated feedback.
Skill C5 is assessed primarily through the management research report, though also through course work, which requires independent, library based research.
D: Key skills
D1: Communicate ideas and arguments in a coherent and effective manner.
D2: Use information technology, such as word processing, spreadsheets, databases, and the web in order to source, download and analyse data.
D3: Basic skills in quantitative research
D4: Problem solving and analytical skills
D5: Ability to work in a team and participating in group work in undertaking research and preparing informal presentations.
D6: Time management, task prioritisation and working to deadlines
Learning methods
Learning methods Outcomes are acquired through lectures, seminars, group and individual tasks, and directed independent study.
Assessment methods
Assessment methods Formal assessment: Skills D1-D4 and D6 are assessed via coursework assignments and the management research report.
The use of formally assessed case studies provide further opportunity for assessment of skill D4.
Informal assessment: Skills D1 and D5 are assessed through group work and oral presentations.