IA122-3-FY-CO:
Introduction to Management and Marketing
2022/23
Essex Pathways
Colchester Campus
Full Year
Foundation/Year Zero: Level 3
Current
Thursday 06 October 2022
Friday 30 June 2023
30
08 April 2022
Requisites for this module
(none)
(none)
(none)
(none)
(none)
BSC NN42 Accounting and Management (Including Foundation Year),
BBA N104 Business Administration (Including Foundation Year),
BBA N104CO Business Administration (Including Foundation Year),
BSC N201 Business Management (Including Foundation Year),
BSC N124 International Business and Entrepreneurship (Including Foundation Year),
BSC N124CO International Business and Entrepreneurship (Including Foundation Year),
BA T7N4 Latin American studies with Business Management (Including Foundation Year),
BSC N2N5 Management and Marketing (Including Foundation Year),
BA L190 Management Economics (Including Foundation Year),
BSC L191 Management Economics (Including Foundation Year),
BSC N505 Marketing (Including Foundation Year),
BSC N505CO Marketing (Including Foundation Year),
LLB MN03 Law with Business (Including Foundation Year),
BSC N347 Finance and Management (Including Foundation Year),
BA LX10 Business Economics (Including Foundation Year),
LLB MM03 Law with Criminology (Including Foundation Year),
BA VV21 Philosophy with Business Management (Including Foundation Year),
BA L934 Global Studies with Business Management (Including Foundation Year),
BSC N358 International Business and Finance (Including Foundation Year),
BSC N358CO International Business and Finance (Including Foundation Year),
BSC N114 Business Administration and Supply Chain Management (Including Foundation Year),
BSC N114CO Business Administration and Supply Chain Management (Including Foundation Year)
Introduction to Management and Marketing is a broad-ranging module which is intended to provide a foundation in the most significant issues in management theory and practice, as well as to prepare for management and/or marketing courses in subsequent years of a degree.
1. To provide grounding in a wide range of management and marketing theories and aspects of management and marketing practice.
2. To introduce both the history and the contemporary context of management and marketing.
3. To emphasize that management and marketing are multi-faceted and complex activities.
4. To demonstrate the relevance of management and marketing to wider society and to consider the ethical issues which relate to both areas.
5. To offer students the opportunity to develop the transferable employability skills of critical analysis, problem solving and effective and appropriate verbal and non-verbal communication through application of theory to practice, discussion of case studies and actual contemporary issues.
6. To prepare students for future study on management and /or marketing courses.
On successful completion of the module a student should be able:
1. To identify and explain key management and marketing theories and relate them to practical applications.
2. To demonstrate the ability to discuss a range of management and marketing activities and place them in an ethical context.
3. To show understanding of the past and present as influences on management and marketing.
4. To analyse and interpret material from case studies relating to management and marketing.
5. To have acquired skills of critical thinking and judgement and the ability to communicate effectively both verbally and in the appropriate forms of writing.
Syllabus
Week 2 Growth mind-set and planning your student journey
Week 3 Introduction to Management and Marketing
Models of Management 1. Scientific and Rational Goal models
Week 4 Models of Management 2. Human relations and open systems
Week 5 The Management Environment - internal cultures
Week 6 The Management Environment - external micro-and macro environments
Week 7 International management
Week 8 Corporate Responsibility (mock test)
Week 9 Leadership: Trait, behaviour, and sources of power. Online Moodle test
Week 10 Motivation
Week 11 Human Resource Management
Week 16 Communication
Week 17 Managing Diversity. Teams
Week 18 (mock case study) Entrepreneurship, Creativity and Innovation
Week 19 Timed case study. Introduction to Marketing
Week 20 Consumer Buying Behaviour
Week 21 Marketing Research and Consumer Insight
Week 22 Marketing Strategy
Week 23 Segmentation and Targeting (Essay due)
Week 24 Branding
Week 25 Advertising
Week 30 Digital and Social Media Marketing
Week 31 The Social Impacts of Marketing
Skills for your professional life (Transferable Skills)
By the end of this module, following transferable skills will be offered:
To develop your analytical and critical thinking skills by applying management and marketing concepts to explain and evaluate real world situations
To develop your research skills by searching for real world data
To enhance public speaking skills by presenting your projects in front of the class
To enhance teamwork skills by working in small groups during seminars
To develop critical thinking skills by debating and discussing contemporary problems in management and marketing during seminars
To develop your personal plan of setting targets, time management, and motivation to undertake coursework assignments and homework.
Teaching and learning on Essex Pathways modules offers students the ability to develop the foundation knowledge, skills, and competences to study at undergraduate level, through a curriculum that is purposely designed to provide an exceptional learning experience. All teaching, learning and assessment materials will be available via Moodle in a consistent and user-friendly manner.
This module is delivered by four hours of teaching per week for 22 weeks. The 1 x 1-hour lecture will provide coverage of the key ideas, theories and concepts. There will also be a weekly 1 x 2-hour class and 1 x 1-hour of tutorial support. In classes students will have the opportunity to explore the concepts outlined in the lectures in more depth. Students may work individually or in groups and on a variety of tasks, such as discussion, problem-solving exercises, practical tasks or presentations.
Learning support
Summarised lecture material is provided using PowerPoint presentations, which are on Moodle, together with a variety of reading materials. 'Listen Again' is also available. Formative tests and resulting feedback will enable students to develop their knowledge and skills.
The Module Leader can also be contacted by e-mail or during academic support hours, which are published on the course Moodle site.
This module does not appear to have a published bibliography for this year.
Assessment items, weightings and deadlines
| Coursework / exam |
Description |
Deadline |
Coursework weighting |
| Coursework |
Multiple Choice Moodle Test - 06/12/2022 |
|
20% |
| Coursework |
Timed Online Case Study - 07/02/2022 |
|
30% |
| Coursework |
Essay - 1,500 words |
|
50% |
Additional coursework information
Formative assessment
Students will be required to submit a mock test during the Autumn Term. This will not be graded, but feedback and guidance given. There will also be a mock in-class case study exercise in the Spring Term.
Summative assessment
A two-hour online ‘Moodle’ test (20%) with multiple-choice questions and some questions requiring short written answers. This will be based on material previously learned in the module. Fifty multiple choice questions will consist of five possible alternative answers, each with one possible correct answer and will be worth one mark each. Discursive questions will require a brief (paragraph) analysis or explanation of a theory or management or marketing term. Marks for each question will depend on the amount of information needed. This section will total fifty marks, making 100 marks for the paper as a whole.
A two-hour online case study (30%) based on a theory covered previously in the module. Students will apply a known theory to an unseen case study and analyse the results.
An essay of 1,500 words (50%) written in a formal, academic style which will be an extended analysis and discussion of a marketing or management topic or theory, linked to specific, practical examples.
Reassessment strategy
Failed coursework - Resubmit a piece of coursework (1,500 words) which will be marked as 100% of the new module mark. The reassessment task will enable the relevant learning outcomes to be met.
Exam format definitions
- Remote, open book: Your exam will take place remotely via an online learning platform. You may refer to any physical or electronic materials during the exam.
- In-person, open book: Your exam will take place on campus under invigilation. You may refer to any physical materials such as paper study notes or a textbook during the exam. Electronic devices may not be used in the exam.
- In-person, open book (restricted): The exam will take place on campus under invigilation. You may refer only to specific physical materials such as a named textbook during the exam. Permitted materials will be specified by your department. Electronic devices may not be used in the exam.
- In-person, closed book: The exam will take place on campus under invigilation. You may not refer to any physical materials or electronic devices during the exam. There may be times when a paper dictionary,
for example, may be permitted in an otherwise closed book exam. Any exceptions will be specified by your department.
Your department will provide further guidance before your exams.
Overall assessment
Reassessment
Module supervisor and teaching staff
Mrs Maja Pulic, email: maja.pulic@essex.ac.uk.
Maja Pulic
Helen Hearn (hhearn@essex.ac.uk or 01206 872842)
No
No
No
Miss Jan O'Driscoll
University of Chester
Dean of Lifelong Learning and Director of Foundation Years
Available via Moodle
Of 200.5 hours, 193 (96.3%) hours available to students:
3 hours not recorded due to service coverage or fault;
4.5 hours not recorded due to opt-out by lecturer(s), module, or event type.
Essex Pathways
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