IA122-3-FY-CO:
Introduction to Management and Marketing
2021/22
Essex Pathways
Colchester Campus
Full Year
Foundation/Year Zero: Level 3
Current
Thursday 07 October 2021
Friday 01 July 2022
30
04 October 2021
Requisites for this module
(none)
(none)
(none)
(none)
(none)
BSC NN42 Accounting and Management (Including Foundation Year),
BBA N104 Business Administration (Including Foundation Year),
BBA N104CO Business Administration (Including Foundation Year),
BSC N201 Business Management (Including Foundation Year),
BSC N124 International Business and Entrepreneurship (Including Foundation Year),
BSC N124CO International Business and Entrepreneurship (Including Foundation Year),
BA T7N4 Latin American studies with Business Management (Including Foundation Year),
BSC N2N5 Management and Marketing (Including Foundation Year),
BA L190 Management Economics (Including Foundation Year),
BSC L191 Management Economics (Including Foundation Year),
BSC N505 Marketing (Including Foundation Year),
BSC N505CO Marketing (Including Foundation Year),
LLB MN03 Law with Business (Including Foundation Year),
BSC N347 Finance and Management (Including Foundation Year),
BA LX10 Business Economics (Including Foundation Year),
LLB MM03 Law with Criminology (Including Foundation Year),
BA VV21 Philosophy with Business Management (Including Foundation Year),
BA L934 Global Studies with Business Management (Including Foundation Year),
BSC N358 International Business and Finance (Including Foundation Year),
BSC N358CO International Business and Finance (Including Foundation Year),
BSC N114 Business Administration and Supply Chain Management (Including Foundation Year)
Introduction to Management and Marketing is a broad-ranging module which is intended to provide a foundation in the most significant issues in management theory and practice, as well as to prepare for management and/or marketing courses in subsequent years of a degree.
1. To provide grounding in a wide range of management and marketing theories and aspects of management and marketing practice
2 .To introduce both the history and the contemporary context of management and marketing
3 .To emphasize that management and marketing are multi-faceted and complex activities
4. To demonstrate the relevance of management and marketing to wider society and to consider the ethical issues which relate to both areas
5 .To offer students the opportunity to develop the transferable employability skills of critical analysis, problem solving and effective and appropriate verbal and non-verbal communication through application of theory to practice, discussion of case studies and actual contemporary issues.
6. To prepare students for future study on management and /or marketing courses.
1. To identify and explain key management and marketing theories and relate them to practical applications.
2. To demonstrate the ability to discuss a range of management and marketing activities and place them in an ethical context.
3. To show understanding of the past and present as influences on management and marketing.
4. To analyse and interpret material from case studies relating to management and marketing.
5. To have acquired skills of critical thinking and judgement and the ability to communicate effectively both verbally and in the appropriate forms of writing.
Syllabus
Lecture 1 Growth mind-set & planning your student journey
Lecture 2 Introduction to Management and Marketing. Models of Management 1. Scientific and Rational Goal models
Lecture 3 Models of Management 2. Human relations and open systems
Lecture 4 The Management Environment - internal cultures
Lecture 5 The Management Environment - external micro-and macro environments
Lecture 6 International management
Lecture 7 Corporate Responsibility (mock test)
Lecture 8 Ethics in Management and Marketing. Online 'Moodle' test
Lecture 9 Leadership 1 Trait, behaviour and contingency theories
Lecture 10 Term overview. Leadership and sources of power
Lecture 11 Motivation 1 Maslow
Lecture 12 Motivation 2 Work design and empowerment
Lecture 13 (mock case study) Performance management and rewards
Lecture 14 Timed case study. Recruitment
Lecture 15 Managing diversity. Teams
Lecture 16 Introduction to Marketing-Marketing Orientations and the Marketing mix
Lecture 17 Understanding Consumers
Lecture 18 Segmentation and Targeting (Essay due)
Lecture 19 Brands and Advertising
Lecture 20 E-marketing
Lecture 21 Marketing project
Lecture 22 Marketing project/reflection
Assessment
Formative assessment
Students will be required to submit a mock test during the Autumn Term. This will not be graded, but feedback and guidance given. There will also be a mock in-class case study exercise in the Spring Term.
Summative assessment
A two-hour online ‘Moodle’ test (20%) with multiple-choice questions and some questions requiring short written answers. This will be based on material previously learned in the module. Fifty multiple choice questions will consist of five possible alternative answers, each with one possible correct answer and will be worth one mark each. Discursive questions will require a brief (paragraph) analysis or explanation of a theory or management or marketing term. Marks for each question will depend on the amount of information needed. This section will total fifty marks, making 100 marks for the paper as a whole.
A two-hour online case study (30%) based on a theory covered previously in the module. Students will apply a known theory to an unseen case study and analyse the results.
An essay of 1,500 words (50%) written in a formal, academic style which will be an extended analysis and discussion of a marketing or management topic or theory, linked to specific, practical examples.
Reassessment strategy
Failed Coursework - resubmit a piece of coursework (1,500 words). The reassessment task will replace the coursework component and will enable the relevant learning outcomes to be met.
Teaching and learning on Essex Pathways modules offers students the ability to develop the foundation knowledge, skills, and competences to study at undergraduate level, through a curriculum that is purposely designed to provide an exceptional learning experience. All teaching, learning and assessment materials will be available via Moodle in a consistent and user-friendly manner.
This module is delivered by four hours of teaching per week for 22 weeks. Live lectures will be delivered online with recordings made available afterwards for students unable to attend synchronously. The 1-hour online lecture will provide coverage of the key ideas, theories and concepts. There will also be a weekly 1 x 2-hour class and 1 x 1-hour of tutorial support.
Classes: Students will have the opportunity to explore the concepts outlined in the lectures in more depth. Students may work individually or in groups and on a variety of tasks, such as discussion, problem-solving exercises, practical tasks or presentations.
Learning support
Summarised lecture material is provided using PowerPoint presentations, which are on Moodle, together with a variety of reading materials. ’Listen Again’ is also available. Formative tests and resulting feedback will enable students to develop their knowledge and skills.
The Module Leader can also be contacted by e-mail or during academic support hours, which are published on the course Moodle site.
This module does not appear to have a published bibliography for this year.
Assessment items, weightings and deadlines
| Coursework / exam |
Description |
Deadline |
Coursework weighting |
| Coursework |
Online Moodle Test - 06/12/2021 |
|
20% |
| Coursework |
Timed Online Case Study - 07/02/2022 |
|
30% |
| Coursework |
Essay - 1,500 words |
|
50% |
Exam format definitions
- Remote, open book: Your exam will take place remotely via an online learning platform. You may refer to any physical or electronic materials during the exam.
- In-person, open book: Your exam will take place on campus under invigilation. You may refer to any physical materials such as paper study notes or a textbook during the exam. Electronic devices may not be used in the exam.
- In-person, open book (restricted): The exam will take place on campus under invigilation. You may refer only to specific physical materials such as a named textbook during the exam. Permitted materials will be specified by your department. Electronic devices may not be used in the exam.
- In-person, closed book: The exam will take place on campus under invigilation. You may not refer to any physical materials or electronic devices during the exam. There may be times when a paper dictionary,
for example, may be permitted in an otherwise closed book exam. Any exceptions will be specified by your department.
Your department will provide further guidance before your exams.
Overall assessment
Reassessment
Module supervisor and teaching staff
Mrs Maja Pulic, email: maja.pulic@essex.ac.uk.
Maja Pulic
Helen Hearn (hhearn@essex.ac.uk or 01206 872842)
No
No
No
No external examiner information available for this module.
Available via Moodle
Of 103 hours, 85 (82.5%) hours available to students:
15 hours not recorded due to service coverage or fault;
3 hours not recorded due to opt-out by lecturer(s), module, or event type.
Essex Pathways
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