EG321-6-FY-CO:
Innovation and Entrepreneurship
2023/24
Edge Hotel School
Colchester Campus
Full Year
Undergraduate: Level 6
Current
Thursday 05 October 2023
Friday 28 June 2024
15
16 November 2023
Requisites for this module
(none)
(none)
(none)
(none)
(none)
BA N886 Hospitality Management,
BA NA86 Hospitality Management (Including Year Abroad),
BA N888 Events Management,
BA NA88 Events Management (Including Year Abroad),
BA N802 Tourism,
BA N803 Tourism (including Year Abroad)
The aim of this module is to develop your awareness of entrepreneurship and innovation so that you have an awareness of the knowledge and skills needed to start a business in the hospitality and event industry.
You will be expected to create an innovative business plan considering all relevant constraints and describe actions to comply with these. The plan will be expected to show how the business will be sustained and contingencies if targets are not met and options for expansion. This must be justified using valid and reliable research.
This module aims to enable you to:
1. Understand and apply the business start up process and the role of innovation in gaining entry to a market as well as gaining a competitive advantage:
New business start up process;
Projected Profit and loss, cash flow and balance sheets;
Changing technological environment of business and its implications;
Innovation theory;
Management of innovation;
Re-engineering businesses;
Competitive advantage.
2. Critically evaluate the market environment and financial projections for the new business compared to hospitality and event industry benchmarks:
Competitor analysis;
Environmental impact / trends;
Creating financial projections.
3. Construct a business plan that sets out the structure, funding, profitability and marketing of the business:
Business plan development;
Profitability ROI;
Organizational structure;
Cost control;
Marketing planning.
At the conclusion of this module you should be able to:
1. Understand and apply the business start up process and the role of innovation in gaining entry to a market as well as gaining a competitive advantage.
2. Critically evaluate the market environment and financial projections for the new business compared to hospitality and event industry benchmarks.
3. Construct a business plan that sets out the structure, funding, profitability and marketing of the business.
No additional information available.
Learning and teaching will take the shape of either classroom based or online lectures and seminars where Wivenhoe House will be used to contextualize theory and illustrate practice. Self-managed learning will supplement seminars where you will be provided with guidance on required reading and on-line learning resources.
This module does not appear to have a published bibliography for this year.
Assessment items, weightings and deadlines
| Coursework / exam |
Description |
Deadline |
Coursework weighting |
| Coursework |
Presentation |
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| Coursework |
Professional Report |
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Exam format definitions
- Remote, open book: Your exam will take place remotely via an online learning platform. You may refer to any physical or electronic materials during the exam.
- In-person, open book: Your exam will take place on campus under invigilation. You may refer to any physical materials such as paper study notes or a textbook during the exam. Electronic devices may not be used in the exam.
- In-person, open book (restricted): The exam will take place on campus under invigilation. You may refer only to specific physical materials such as a named textbook during the exam. Permitted materials will be specified by your department. Electronic devices may not be used in the exam.
- In-person, closed book: The exam will take place on campus under invigilation. You may not refer to any physical materials or electronic devices during the exam. There may be times when a paper dictionary,
for example, may be permitted in an otherwise closed book exam. Any exceptions will be specified by your department.
Your department will provide further guidance before your exams.
Overall assessment
Reassessment
Module supervisor and teaching staff
Mr Adrian Martin, email: amartil@essex.ac.uk.
Adrian Martin
Edge Hotel School, ehs@essex.ac.uk
No
No
No
Available via Moodle
Of 28 hours, 27 (96.4%) hours available to students:
1 hours not recorded due to service coverage or fault;
0 hours not recorded due to opt-out by lecturer(s), module, or event type.
Edge Hotel School
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