BE431-5-AP-KS:
Business Strategy
2022/23
Essex Business School
Kaplan Singapore
Autumn & Spring
Undergraduate: Level 5
Current
Thursday 06 October 2022
Friday 24 March 2023
15
01 February 2023
Requisites for this module
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This module is designed to encourage students to reflect on a variety of issues relating to business strategy, such as: the nature of business strategy; the approaches to strategy development; the implications of strategic choices; stakeholder interests and the wider context of strategy. In particular, the module encourages students to evaluate many of the aspects of strategy and strategic thinking that are not usually reflected upon. This module provides students with an insight into the nature of business strategy and its implications, which go beyond what might be expected in the standard textbook. Consequently, the module offers an insight into a range of current business issues, management dilemmas, ethical considerations, and general governance issues relating to the strategic direction of organisations. Overall, the module provides an introduction to strategy and a critical examination of its application in practice.
The main aim of the module is to enable students to have an understanding of the nature of business strategy and to evaluate its meaning and implications in practice, i.e.
1. To provide an overview of the different approaches to strategy, introduce you to the different tools used in the business strategy analysis, and to discuss issues related to the management of business strategy.
2. To enable you to connect business strategy and strategic management issues to business situations.
3. To train you in strategic thinking as well as in analysing and making sense of the complexities of the business world around you.
4. To enable you critically to analyse and work with different aspects of business strategy and strategic management, especially in view of your own future managerial practice relating to strategy, either in terms of your own strategic decision-making or in terms of dealing with strategic decisions made in the upper echelons of organisations.
On successful completion of the module, students will be able to:
1. Recognise and understand what ‘strategy’ is.
2. Understand the different tools that strategists use to create a strategy.
3. Understand the issues that strategists might face when using these tools.
4. Link a specific case to general theoretical issues and approaches.
5. Make sense of a business situation, analyse it using relevant models and develop a strategy.
Skills for Your Professional Life (Transferable Skills - reflecting the skills mapping recently undertaken in EBS)
A1 Synthesis and bringing together concepts and ideas
A2 Critical thinking
A3 Evaluation of evidence
A4 Creative problem solving
A5 Recognise rival conceptual ideas
D2 Analysing qualitative data
D4 Analysing academic literature
D6 Desk research/netnographic skills
S4 Showing own initiative
S5 Demonstrating motivation to succeed
C1 Writing a business report
C3 Expressing ideas for business purposes
C5 Argumentation/Essay writing skills
T1 Core IT skills (word, excel, Powerpoint, outlook)
R3 Using different research methods appropriately
R4 Reporting research findings
R6 Understanding plagiarism and referencing
BM2 Ability to identify significance and effects of HRM practices
BM3 Ability to develop greater sensitivity and awareness around implied and explicit ethical assumptions and beliefs
No information available.
This module does not appear to have a published bibliography for this year.
Assessment items, weightings and deadlines
| Coursework / exam |
Description |
Deadline |
Coursework weighting |
| Exam |
Reassessment Main exam: Remote, Open Book, 120 minutes during September (Reassessment Period)
|
Exam format definitions
- Remote, open book: Your exam will take place remotely via an online learning platform. You may refer to any physical or electronic materials during the exam.
- In-person, open book: Your exam will take place on campus under invigilation. You may refer to any physical materials such as paper study notes or a textbook during the exam. Electronic devices may not be used in the exam.
- In-person, open book (restricted): The exam will take place on campus under invigilation. You may refer only to specific physical materials such as a named textbook during the exam. Permitted materials will be specified by your department. Electronic devices may not be used in the exam.
- In-person, closed book: The exam will take place on campus under invigilation. You may not refer to any physical materials or electronic devices during the exam. There may be times when a paper dictionary,
for example, may be permitted in an otherwise closed book exam. Any exceptions will be specified by your department.
Your department will provide further guidance before your exams.
Overall assessment
Reassessment
Module supervisor and teaching staff
No
No
No
No external examiner information available for this module.
Available via Moodle
No lecture recording information available for this module.
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