Branding
In the increasingly complex and competitive environment in which the
University of Essex operates, a consistent and coherent brand is a necessity
in order to successfully communicate to our audiences.
A brand goes beyond use of a logo; it is shorthand for the values, vision
and qualities that make the University of Essex distinctive. It is about the
recognition and connection people have of and with the University through
their perceptions and experience of how we perform and what we stand for.
The interactions between the University and its stakeholders are crucial
in managing the University brand and therefore all our staff and students
have an important role to play as brand ambassadors.
The brand is articulated in a number of ways including
brand values (eg the way we talk about the brand)
and visual identity (eg logo, colours,
design). A brand toolkit has been developed to
help everyone to articulate the brand in a meaningful way and ultimately
build a stronger brand for the University of Essex.
If you have any queries or would like assistance with any branding issues please contact: branding@essex.ac.uk