Dr Amir Homayounfard
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Email
ahomay@essex.ac.uk -
Telephone
+44 (0) 1206 876639
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Location
EBS.1.11F, Colchester Campus
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Academic support hours
You can find details of Academic Support hours on the EBS UG and PG information page on Moodle or by calling EBS Student Services on 01206873911
Profile
Biography
Dr. Amir Homayounfard is a lecturer in service and strategic marketing; and a visiting fellow at the Haas School of Business, University of California Berkeley, US. He is also acting as the Deputy MBA Director for the Essex MBA Programme. His research is focused on service research, marketing strategy and big data analytics, customer relationship management, and exploring the division of value in business relationships. These also include studying sustainable competitive advantage, data analytics, resource trade-offs, and value delivery (creation, appropriation, capture & migration). His industry background comes from the service industry, particularly working with technology suppliers. He has been involved in multiple projects with technology suppliers in the UK service sector. These include the design and development of services, marketing strategy, go-to-market strategy, new business models (incl. AI applications), customer relationship management (CRM), and customer lifetime value (CLV). Amir is open to supervising Ph.D. applicants based on his research interest stated below.
Qualifications
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PhD Marketing & Strategy .,
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MSc Marketing Management .,
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BA Industrial Engineering Management .,
Research and professional activities
Research interests
Marketing strategy, competitive advantage, and data analytics
Managing services, service innovation & customer experience/engagement
CRM, CLV, and value delivery (incl. appropriation, creation, and capture)
Strategic and B2B marketing, B2B value delivery (creation, appropriation, capture, & migration)
Conferences and presentations
Marketing Science “Innovating in the Digital Economy: Leveraging Technology to Create Value for Consumers and Firms”, Thought leaders’ conference on digital economy, value creation, and the role of technology, Milan, Italy (paper presented).
Milan, Italy, 6/6/2019
Journal of Business Research, Dr Amir Homayounfard in recognition of the review contributed to the Journal of Business Research.
17/1/2019
Journal of Business Research, Dr Amir Homayounfard in recognition of the review contributed to the journal
4/1/2019
CINet 17th International Conference, “An examination of retailing technologies and domains using text-mining approach”, Continuous Innovation: Spinning Out and In. Dublin, Ireland (paper presented).
Dublin, Ireland, 5/6/2018
Technological Forecasting & Social Change, Dr Amir Homayounfard in recognition of the review contributed to the journal
10/1/2018
PDMA Annual Conference and Proceeding Book, ‘ End-to-end service development and innovation management through incorporation of technology’, Chicago, US (paper presented).
Chicago, United States, 8/11/2017
PDMA Annual Conference and Proceeding Book, ‘Delivering value through technological innovation within retailing context’, Atlanta, Georgia, US (paper presented).
Atlanta, United States, 11/10/2016
CINet 17th International Conference, “Business model innovation through continuous service innovation”, Turin, Italy (paper presented).
Turin, Italy, 7/9/2016
CBIM Annual Conference, “Profiting from technologies in a service-led context - A study of the UK retail industry”, Bilbao, Spain (paper presented).
Bilbao, Spain, 11/7/2016
EDEN Conference on Strategic Marketing Research, Innovation in a Marketing Context with the Role of Customers, Groningen, Netherlands (paper presented).
Groningen, Netherlands, 18/11/2015
Cambridge Service Week, Creating Value Through Customer Services by Making the Shift to Services, University of Cambridge, (paper presented).
Cambridge, United Kingdom, 13/7/2015
Cambridge Service Week - Webinar-Critical Success Factors - Shift to Services - Dr Veronical Martinez, University of Cambridge.
Cambridge, United Kingdom, 6/5/2015
Teaching and supervision
Current teaching responsibilities
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Managing Innovation and Technology (BE447)
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Strategic Brand Marketing (BE554)
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Marketing and Innovation (BE562)
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Strategy (BE857)
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Independent Study Project: Management/Marketing (BE938)
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The Director's Workshops (BE860)
Publications
Journal articles (2)
Ozcan, S., Homayounfard, A., Simms, C. and Wasim, J., (2021). Technology Roadmapping Using Text Mining: A Foresight Study for the Retail Industry. IEEE Transactions on Engineering Management, 1-17
Malhotra, N., Ashill, N., Lages, CR. and Homayounfard, A., (2020). Understanding the role of frontline employee felt obligation in services. Service Industries Journal. Online, 1-29
Grants and funding
2020
Laser 24 mKTP
Innovate UK (formerly Technology Strategy Board)
2019
Filament KTP application 2
Innovate UK (formerly Technology Strategy Board)
Contact
Academic support hours:
You can find details of Academic Support hours on the EBS UG and PG information page on Moodle or by calling EBS Student Services on 01206873911