People

Dr Kholoud Mohsen

Lecturer
EBS - Management Science and Entrepreneurship (MSE)
Dr Kholoud Mohsen
  • Email

  • Telephone

    +44 (0) 1702 328261

  • Location

    GB.3.26, Southend Campus

  • Academic support hours

    Thursdays 13:00 – 14:00 Fridays 12:00 – 14:00

Profile

Biography

Dr Mohsen is a lecturer in marketing and international business in Essex Business School, University of Essex. She got a PhD in Management from Kings college London, University of London with a thesis entitled Enhancing inter-functional coordination and marketing performance. Her research interest focuses on inter and intra firm relationship management to improve marketing and business performance. Dr Mohsen obtained her first degree in computer science, from the American university in Cairo. She also got MBA from Maastricht School of Management with a focus in marketing management. Prior to joining Essex Business School, she worked as a market strategy and planning category manager for one of the main distributors of Proctor and Gamble in Egypt, which provided her with an exceptional exposure to how global companies develop and implement marketing strategies that enable them to be market leaders. She got outstanding IT, sales and marketing experience as she worked in different organisations in Egypt. Holds Postgraduate Certificate in Higher Education Practice (PG CHEP) - University of Essex

Qualifications

  • PhD in Management Studies (King's Collage London, 2011)

  • MBA (Maastricht School of Management, 2002)

  • BSc Computer Science (American University in Cairo, 1996)

Research and professional activities

Research interests

Intra-firm integration mechanisms and their influence on marketing performance (effectiveness, adaptiveness, efficiency and creativity)

The international marketing strategies of emerging market firms

Drivers of market pioneering

Emerging markets MNEs

Set-Theortic research in Business

Conferences and presentations

Does cross-functional coordination support adaptive capability in highly uncertain business environments? (With Eng, Teck Yong), European Marketing Academy Conference (EMAC), 2015, Luven, Belgium.

Teaching and supervision

  • Marketing Communications (BE531)

  • International Marketing Strategy and Planning (BE552)

Publications

Journals (1)

Mohsen, K. and Eng, T., (2016). The antecedents of cross-functional coordination and their implications for marketing adaptiveness. Journal of Business Research. 69 (12)

Grants and funding

2016

Strategic Marketing for CooWoo - The Eating Out App

Promote Local Ltd

Contact

kmohsen@essex.ac.uk
+44 (0) 1702 328261

Location:

GB.3.26, Southend Campus

Academic support hours:

Thursdays 13:00 – 14:00 Fridays 12:00 – 14:00