Dawn Liu

Graduate Laboratory Assistant
Department of Psychology
Postgraduate Research Student
Department of Psychology
 Dawn Liu



I am interested in the factors that activate intuitive and analytical processing styles, and how this affects judgement and decision-making of quantifiers. In my PhD, I investigate whether quantity information presented in different formats and frames activate different styles of cognitive processing, attention to, and interpretation of information. I apply this to understanding how food label information can be framed and represented to be more effective. My other interests include language processes, tactical decision-making in sport, and choice heuristics. GLA for PS114 (Research Methods in Psychology) and PS212 (Psychology Research 2nd Year) Publications: Liu, D., & Juanchich, M. (2018). Conceptual understanding and quantity inferences: A new framework for examining consumer understanding of food energy. Public Health Nutrition, 1-10. doi:10.1017/S1368980018002021 Liu, D., Juanchich, M., Sirota, M., & Orbell, S. (2018, September). Consumer misinterpretations of verbal nutrition quantities. Paper presented at the British Psychological Society Division of Health Psychology Annual Conference, Newcastle, UK. Liu, D., Juanchich, M., & Sirota, M. (2018, September). Quantifiers matter in attribute framing: Effects of magnitude and directionality. Paper presented at the 20th ESCON Transfer of Knowledge Conference, Cologne, Germany. Liu, D., Juanchich, M., Foulsham, T., & Sirota, M. (2018, July). Eye-tracking evidence for attention differences in the processing of verbal and numerical quantified phrases. Paper presented at the 37th Meeting of the European Group of Process Tracing Studies (EGPROC), Aarhus, Denmark. Liu, D., & Juanchich, M. (2017). Want to prime exercise? Calorie labels work better than activity ones! Proceedings of the 39th Annual Meeting of the Cognitive Science Society, London, UK. Liu, D., Juanchich, M., Sirota, M., & Orbell, S. (2017, October). Framing our food: Does it matter if we use words or numbers? Paper presented at the University of Essex Ada Lovelace Day event, Colchester, UK. Liu, D., Juanchich, M., Sirota, M., & Orbell, S. (2017, August). Verbal and numerical labels and the heuristics of food quantity decision. Paper presented at the 26th Subjective Probability, Utility, and Decision Making Conference, Haifa, Israel. Liu, D., & Juanchich, M. (2017, July). Want to prime exercise? Calorie labels work better than activity ones! Poster session presented at the Cognitive Science Society Annual Conference, London, UK. Liu, D., Juanchich, M., Sirota, M., & Orbell, S. (2017, June). Intuitive words and analytical numbers: Decisions with GDAs. Poster session presented at the Summer Institute for Bounded Rationality, Berlin, Germany. Liu, D. & Juanchich, M. (2017, January). Activity labels do not prime exercise more than calorie labels. Poster session presented at the Experimental Psychology Society Meeting, London, UK. Liu, D., & Juanchich, M. (2016, November). Do you like it better presented as activity or calories? It depends on the food. Poster session presented at the Society for Judgment & Decision Making Annual Conference, Boston, MA. Liu, D. (2009). Sport and Technology. In G. Shahi & E. F. Pang (Eds.), Technology in a Changing World (pp45-60). USA: GBI Books & Wee Kim Wee Centre.


  • MSc (Psychology) University of Essex (2016)

  • Graduate Diploma in Psychological Studies Deakin University (2012)

  • BAcc, BBM Singapore Management University (2011)

Research and professional activities


Framing our food: How the presentation of nutritional information affects interpretational and decision-making processes in judging the healthiness of food

In this study, we investigate two key features of nutritional information that affect judgements and decisions about food: format and frame of presentation. We hypothesise that verbal (e.g. ‘low sugar’) formats and positive frames (e.g. ‘skim’) are more intuitively processed than numerical formats (e.g. ‘2% sugar’) and negative frames (e.g. ‘fat’).

Supervisor: Marie Juanchich , Miroslav Sirota , Sheina Orbell

Research interests


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Attribute framing

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Language processing

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Choice heuristics

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Sport psychology

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Colchester Campus