People

Dr Erik Jacobi

Lecturer
EBS - Management and Marketing
Dr Erik Jacobi
  • Email

  • Telephone

    +44 (0) 1206 872797

  • Location

    EBS.3.126B, Colchester Campus

  • Academic support hours

    You can find details of Academic Support hours on the EBS UG and PG information page on Moodle or by calling EBS Student Services on 01206873911

Profile

Biography

I joined Essex Business School as a Lecturer in Management and Marketing in December 2015. I am based at the Colchester Campus and I am a member of the Management and Marketing Subject Group and of the Research Centre for Work, Organisation and Society. I am also a member of Heathrow’s Centre of Excellence for Sustainability Think Tank. I hold a BA in Economics and Philosophy from the University of Nottingham, an MSc in Management and Marketing from Lancaster University and a PhD in Marketing from Lancaster University. During and in-between my studies I worked in Marketing, Market Research and Sales in the consumer goods industry in Germany and France. For my PhD I conducted an ethnography, working as an Advertising Account Planner in London. My current projects focus on the role of consumer insight in strategy development, sustainable consumer behaviour, social media influencers and the politicisation of brands. Previous research has been published in the Journal of Marketing Management and Marketing Theory. I welcome inquiries from potential PhD students on a variety of topics, including but not exclusively * Marketing Strategy Development * Sustainable Marketing and Consumer Behaviour * Social Media Influencers * The Politicisation of Brands

Qualifications

  • PhD Marketing (Lancaster University)

  • MSc Management and Marketing (Lancaster University)

  • BA Economics and Philosophy (University of Nottingham)

Appointments

University of Essex

  • Undergraduate Admissions Selector, Essex Business School, University of Essex (1/1/2017 - present)

Research and professional activities

Research interests

Marketing Strategy Development

Investigating the role that consumer insight plays in the strategy development process as well as the knowledge, skills and forms of expertise mobilised by researchers and strategists.

Key words: Market Research
Open to supervise

Social Media Influencers

Exploring the nature of social media influencers and their relationships with their followers.

Key words: Social Media
Open to supervise

Sustainable Marketing and Consumer Behaviour

Exploring sustainable marketing practices as well as sustainable consumer behaviour and the barriers to a more sustainable future.

Key words: Sustainability
Open to supervise

The Politicisation of Brands

Exploring marketing strategies that actively tap into political movements and discourses as well as attacks on brands on political grounds.

Key words: Politics
Open to supervise

Current research

Marketing Strategy Development

Investigating the role that consumer insight plays in the strategy development process as well as the knowledge, skills and forms of expertise mobilised by researchers and strategists.

Sustainable Marketing and Consumer Behaviour

Exploring sustainable marketing practices as well as sustainable consumer behaviour and the barriers to a more sustainable future.

Social Media Influencers

Exploring the nature of social media influencers and their relationships with their followers.

The Politicisation of Brands

Exploring marketing strategies that actively tap into political movements and discourses as well as attacks on brands on political grounds.

Conferences and presentations

Jacobi, E. S. (2017) Taking sides in a messy world: Reflections on advertising planning work. The 12th Annual International Ethnography Symposium, Manchester Business School.

Manchester, United Kingdom, 2017

Jacobi, E. S. (2017). Dealing with conflicting economies of worth in advertising: An ethnography of the mediation work of account planners. 33rd EGOS Colloquium, Copenhagen Business School.

Copenhagen, Denmark, 2017

Freund, J., & Jacobi, E. S. (2012). Personal eschatologies: How consumers relate to macro-structural entities. 7th Consumer Culture Theory Conference, Said Business School.

Oxford, United Kingdom, 2012

Teaching and supervision

Current teaching responsibilities

  • Marketing Management (BE511)

Publications

Journal articles (4)

Jacobi, ES. and Ormiston, J., (2018). Book review: Reinvigorating management educators. Organization. 25 (2), 298-302

Freund, J. and Jacobi, ES., (2016). Mystify me: Coke, terror and the symbolic immortality boost. Marketing Theory. 16 (3), 417-422

Jacobi, ES., Freund, J. and Araujo, L., (2015). Is there a gap in the market, and is there a market in the gap? How advertising planning performs markets. Journal of Marketing Management. 31 (1-2), 37-61

Freund, J. and Jacobi, ES., (2013). Revenge of the brand monsters: How Goldman Sachs? doppelgänger turned monstrous. Journal of Marketing Management. 29 (1-2), 175-194

Contact

ejacobi@essex.ac.uk
+44 (0) 1206 872797

Location:

EBS.3.126B, Colchester Campus

Academic support hours:

You can find details of Academic Support hours on the EBS UG and PG information page on Moodle or by calling EBS Student Services on 01206873911

More about me

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