Hesam Dehghan Nayeri

Assistant Lecturer
EBS - Management and Marketing
 Hesam Dehghan Nayeri



Hesam Dehghan Nayeri is a Postgraduate (MPhil) Student at Essex Business School, University of Essex. His research was focused on consumer behaviour, strategic planning, and board leadership. Currently, he is undertaking an ethnographic case study on ritualised consumption practices and identity politics among members of the Iranian community in the UK. Hesam is working as an Assistant Lecturer at Essex Business School. He also works as a Business Tutor at the Univerity of Essex International College (UEIC).


  • Master of Science (MSc) in Marketing Management Ferdowsi University of Mashhad (2008)

  • Bachelor of Science (BSc) in Business Administration Ferdowsi University of Mashhad (2005)

Research and professional activities


The Festival of Nowruz and Consumer Identity Politics: An Ethnographic Case Study of Persian Consumers in the UK

Supervisor: Professor Philip Hancock , Dr. Louise Nash , Dr. Stephen Murphy

Research interests

Consumer Culture Theory (CCT)

Ritualised and Symbolic Consumptions

Consumer Identity Politics



Colchester Campus