People

Hesam Dehghan Nayeri

Postgraduate Research Student
Essex Business School
 Hesam Dehghan Nayeri

Profile

Biography

Hesam Dehghan Nayeri is a Doctoral Student at Essex Business School, University of Essex. His research was focused on marketing to children, strategic planning, and board leadership. Currently, he is undertaking a qualitative research (ethnography) upon the reproduction of ritual consumption practices (e.g. gift-giving) among members of the Iranian community in the UK. Hesam is working as a Graduate Teaching Assistant (GTA) at the Management and Marketing department.

Qualifications

  • Master of Science (MSc) in Marketing Management Ferdowsi University of Mashhad (2008)

  • Bachelor of Science (BSc) in Business Administration Ferdowsi University of Mashhad (2005)

Research and professional activities

Thesis

Symbolic Consumption Practices: The Interplay of Acculturation and Consumption of Celebration at the Festival of Nowruz

Supervisor: Professor Philip Hancock , Dr. Louise Nash , Dr. Stephen Murphy

Research interests

Consumer Culture Theory

Acculturation

Ritual and Symbolic Consumptions

Contact

hd18329@essex.ac.uk

Location:

Colchester Campus