Undergraduate Course

BSc Marketing

(Including Foundation Year)

BSc Marketing

Overview

The details
Marketing (Including Foundation Year)
N505
October 2020
Full-time
4 years
Southend Campus
Essex Pathways

BSc Marketing (including foundation year) is open to Home and EU students. It will be suitable for you if your academic qualifications do not yet meet our entrance requirements for the three-year version of this course and you want a programme that increases your subject knowledge as well as improves your academic skills.

This four-year course includes a foundation year (Year Zero), followed by a further three years of study. During your Year Zero, you study four academic subjects relevant to your chosen course as well as a compulsory English language and academic skills module.You will spend Year Zero of your four year degree studying at our Colchester Campus. For your second, third and fourth year of study, you will be based at our Southend Campus.

You are an Essex student from day one, a member of our global community based at the most internationally diverse campus university in the UK.

After successful completion of Year Zero in our Essex Pathways Department, you progress to complete your course with Essex Business School.

This highly practical marketing course combines marketing theory with interactive projects, group work and business simulation games to explore the major issues facing marketers today. We develop your creativity, analytical and strategic decision making skills so you can maximise business performance in fast-moving, digitally connected and international markets.

You study topics such as:

  • digital marketing and social media
  • the principles of markets, marketing and selling
  • marketing strategy and planning
  • services marketing
  • business-to-business marketing
  • consumer behaviour
  • marketing communications

Your first year provides an introduction to essential business topics such as entrepreneurship, economics, accounting, finance, management and marketing. Upon graduation, you have the flexibility to continue your career in marketing, or pursue roles in other areas of business.

You undertake an independent research project in your final year, where you explore an area of marketing of your choice to build your marketing portfolio before you enter this fast-paced sector.

The University of Essex is one of just three UK universities to have received Q-Step Affiliate status, including for our BSc Marketing, to support the way we develop the quantitative skills of our graduates. We are also ranked top 20 in the UK for marketing (Complete University Guide 2020).

This means we can provide work placement bursaries to develop your skills in evaluating numerical evidence, analysing data and designing research. We also offer the opportunity to follow a specialised degree path, where you graduate with enhanced quantitative skills. These are evidenced on your degree transcript, to help give you the competitive edge in the graduate job market.

This course is taught at Essex Business School in Southend, one of the most entrepreneurial counties in the UK. We’re ranked 25th in the UK for research quality (The Times and Sunday Times Good University Guide 2019), ensuring you learn about the latest academic thinking on issues affecting today’s business world. We’re focused on responsible management and sustainable business, with our students and staff joining us from all over the world.

Why we're great.
  • You learn via computer-based lab sessions, lectures and seminars.
  • You’re taught by world-renowned academics and expert guest speakers.
  • You undertake a research project instead of a dissertation.
THE Awards 2018 - Winner University of the Year

Our expert staff

Our academics have a global understanding of business, specialising in both established and developing markets. They are at the forefront of entrepreneurship research and challenges effecting Small and Medium-Sized Enterprises (SMEs) and use this knowledge in their teaching to ensure your education is at the cutting-edge of real-world business issues.

Our staff specialise in areas including:

  • Small and Medium-Sized Enterprises (SMEs)
  • business-to-business relationship marketing
  • branding
  • marketing management
  • innovation and new product development
  • social entrepreneurship

You’ll be guided by our expert staff for your studies in Marketing. Dr Marianna Marra, lecturer in Management Science, has received the Excellence in Education Award in recognition of her contribution to excellence in education at the University of Essex in 2019. She is a member of the British Academy of Management and also an editorial board member of the British Journal of Management.

Specialist facilities

You will spend year zero (the first year of your four year degree) studying at our Colchester Campus. For your second, third and fourth year of study, you will be based at our Southend Campus.

Our BSc Marketing is based at our Southend Campus, in the heart of the Thames Gateway, one of the Government’s key areas for economic growth and a fitting location for entrepreneurial study. Essex has the highest number of small and medium-sized enterprises (SMEs) in the UK, meaning you are ideally located for launching your business or gaining inspiration to take back home.

Southend-on-Sea combines the charms of a traditional seaside resort with the attractions of a vibrant, modern town. The town centre location gives you easy access to transport links, a host of restaurants, bars and shops, and is just a few minutes’ walk from the beach and world-famous mile-long pier. London Southend Airport is 15 minutes by taxi, but you can also reach it in just 5 minutes by train.

We are just an hour’s train journey from London which is, and always has been, a bastion of innovation. It fosters a creative climate with business incubators and accelerators feeding into Europe’s largest concentration of tech companies. 37 percent of Europe’s total unicorn companies are in the capital city which is one of the world’s richest and most open data cities.

When you choose our Southend Campus for your studies, you’ll have access to excellent, dedicated facilities, including:

  • 24-hour computer suites and study pods
  • extensive library
  • employability support, events and initiatives
  • study skills advice
  • GP, dental practice and multi-faith chaplaincy
  • our cosy SU Lounge, with pool tables and large-screen TV for socialising and relaxation!

The Hive Enterprise Centre is located close to Campus, providing access to networking events and business meetups that offer finance and marketing support for startups.

Your future

Skilled marketers are in high demand in the graduate labour market.

Many of our students go on to work in marketing departments or in specialist roles in marketing agencies straight after graduation as Essex Business School prepares you for the world of work from day one.

The BSc Marketing curriculum taught here embeds transferable employability skills in analysis, critical thinking, presentation and communication across all modules.

The Study Skills module in year one will develop your academic skills, while the Successful Futures Module in year two will foster your professionalism and introduce you to the graduate recruitment process, including practical advice to excel at interviews and assessment centres.

Recent graduate destinations include:

  • Relationship Manager at Footprint Digital – a fast-growing digital marketing agency
  • Buyer at the John Lewis Partnership – the high-end department chain store
  • Affiliate Marketing Analyst at KidStart – a save as you shop app for parents and children
  • Business Owner at the Health, Body and Mind Community - an online community dedicated to promoting wellbeing and healthy lifestyle choices

The School will support you with a range of skills and careers opportunities, including: skills development workshops; employer talks; skills events and careers conferences.

BSc Marketing students can also take advantage of the services offered by the Student Development Team, including: careers advice; work experience; internships; placements; and voluntary opportunities.

"Looking back on my journey at the University of Essex I can see how much I have grown and this is because of the opportunities that were offered to me. I have developed new and exciting life skills which I know will be very useful for my future work experiences. Through this my confidence has surged and I can see that I have grown so much as a person."

Ifra Qureshi, Essex Student Union's Women's Officer 2017-2018 and BSc Marketing graduate, 2019

Find out more about Ifra's story.

Entry requirements

UK entry requirements

UK and EU applicants should have, or expect to have:

72 UCAS tariff points from at least two full A-levels, or equivalent.

Examples of the above tariff may include:

  • A-levels: DDD
  • BTEC Level 3 Extended Diploma: MMP

All applicants must also hold GCSE Maths at grade C/4 or above.

Essex Pathways Department accepts a wide range of qualifications from applicants. If you are unsure whether you meet the entry criteria, please get in touch for advice.

Essex Pathways Department is unable to accept applications from international students. Foundation pathways for international students are available at the University of Essex International College and are delivered and awarded by Kaplan, in partnership with the University of Essex. Successful completion will enable you to progress to the relevant degree course at the University of Essex.

International & EU entry requirements

We accept a wide range of qualifications from applicants studying in the EU and other countries. Get in touch with any questions you may have about the qualifications we accept. Remember to tell us about the qualifications you have already completed or are currently taking.

Sorry, the entry requirements for the country that you have selected are not available here. Please select your country page where you'll find this information.

English language requirements

English language requirements for applicants whose first language is not English: IELTS 5.5 overall. Specified component grades are also required for applicants who require a Tier 4 visa to study in the UK.

Other English language qualifications may be acceptable so please contact us for further details. If we accept the English component of an international qualification then it will be included in the information given about the academic levels required. Please note that date restrictions may apply to some English language qualifications

If you are an international student requiring a Tier 4 visa to study in the UK please see our immigration webpages for the latest Home Office guidance on English language qualifications.

If you do not meet our IELTS requirements then you may be able to complete a pre-sessional English pathway that enables you to start your course without retaking IELTS.

Additional Notes

Our Year 0 courses are only open to UK and EU applicants. If you’re an international student, but do not meet the English language or academic requirements for direct admission to your chosen degree, you could prepare and gain entry through a pathway course. Find out more about opportunities available to you at the University of Essex International College.

Structure

Example structure

The course structure is designed to balance a practical and in depth experience of marketing with a broader look at key business and management topics.

Year zero provides with you the necessary skills and knowledge in order for you to progress onto your chosen area of study. Successful completion of year zero guarantees you entry to the first year of your undergraduate degree course.

In the first year you will cover the fundamentals that every business manager needs to know including topics such as entrepreneurship, economics, accounting, finance, management and an introduction to marketing. Then in second and final year you’ll get hands-on with marketing with a mixture of compulsory and optional modules to make the degree your own.

The structure shown below is just one example from the current academic year of how the degree could look, including some popular optional modules.

Our research-led teaching is continually evolving to address the latest challenges and breakthroughs in the field, therefore all modules listed are subject to change. To view the full programme structure and lists of available optional modules currently on offer please click on the link below.

Introduction to Business Management

What are the key concepts in business management today? Explore core elements within the field of business management, covering topics in banking, finance, management and accounting. Apply theoretical concepts to key organisations, companies and institutions. Develop your analytical skills and practical knowledge of this dynamic sector.

View Introduction to Business Management on our Module Directory

Introduction to Economics

What is economics? And what are the main economic theories and principles? Build your understanding, studying topics in microeconomics and macroeconomics. Develop your knowledge of economic implications and build your analytic skills in using simple mathematical techniques and economic diagrams.

View Introduction to Economics on our Module Directory

Mathematics and Statistics for Economics and Business

Want to use mathematical techniques to solve problems? And to calculate basic statistical measures? Develop mathematical skills like number work, algebra, geometry, probability and statistics that can be used on any course requiring mathematics above Higher GCSE standard. Learn to solve relevant problems and know how to present data clearly.

View Mathematics and Statistics for Economics and Business on our Module Directory

Research and Academic Development Skills

Academic Skills covers the key areas that you will experience during your degree, preparing you for aspects of academic study at undergraduate level. The module enables you to develop and enhance your existing abilities by focusing on the core skills of reading, writing, listening and speaking in an academic context. It does this with both generic texts and also, crucially, those related to your subject area. Academic Skills provides strategies for successful communication and interaction through independent and collaborative learning offering opportunity to further enhance your research skills. The content is designed to ensure that you acquire a range of transferable employability and life skills.

View Research and Academic Development Skills on our Module Directory

Introduction to Accounting and Finance

It’s essential that every aspiring entrepreneur, manager and leader understands the basics of accounting and finance. In this introductory module you’ll explore the principles of financial and management accounting; the recording of transactions; the preparation of financial statements and their analysis; the principles of cost accumulation and decision making in businesses; techniques of cost control; the management of working capital; the sources of funding and investment appraisal. You’ll explore the key theories, carry out problem-solving exercises and learn how to apply these within companies.

View Introduction to Accounting and Finance on our Module Directory

Business Creation and Growth

If you’re looking to start your own business, or to help an existing business to grow, then this module provides the essential knowledge you’ll need. You develop a greater understanding of the various aspects involved in new venture creation and growth, from opportunity identification, evaluation and implementation through to continued growth and management. Using practical exercises, case studies and videos, you learn about the business life cycle from start-up to growth and maturity and explore business development from economic and behavioural perspectives.

View Business Creation and Growth on our Module Directory

Business Economics

This module introduces you to key economic theories and concepts, covering highly topical issues affecting the business world. Using real-life case studies, you explore the key microeconomics principles and concepts that can help to explain why economic activities occur and explore whether it is possible to improve economic situations for society.

View Business Economics on our Module Directory

Introduction to International Business

At Essex Business School we’re proud of our international community, bringing international expertise into the classroom. In this module you are introduced to the global business environment and how this impacts upon corporations and their decision to operate internationally. You explore the different strategies organisations can adopt when entering international markets and examine aspects of managing multinational corporations, such as marketing, human resource management and global supply chain management.

View Introduction to International Business on our Module Directory

Introduction to Quantitative Analysis

Throughout your career you’ll likely need to make use of a wide variety of quantitative techniques, many of which can provide essential information to aid decision-making. In this module you gain a basic understanding of the wide variety of techniques available for analysis in business management. This is especially relevant in today's data-driven society, where large, complex data sets are widespread across many different sectors.

View Introduction to Quantitative Analysis on our Module Directory

Principles of Markets, Marketing and Selling

This module provides a broad introduction to marketing at national and international levels. You explore the marketing of both products and services in organisations of different sizes, with a particular focus on entrepreneurial organisations. You explore the marketing environment for new ventures and the challenges of marketing in regional, local and global marketplaces. Other topics include the use of marketing information and research, strategic marketing planning and the marketing mix.

View Principles of Markets, Marketing and Selling on our Module Directory

Research and Study Skills for Professional Development

Studying at university may be very different to your previous experiences. This module encourages you to become an active, independent learner, with the ability to reflect on business situations and form your own opinions, ensuring you can perform to your full academic and professional potential. We explore the importance of referencing, constructing a coherent argument and developing writing skills for a variety of purposes, such as academic essays, exams and reports. We develop your analytical skills, critical thinking, presentation and communication skills to help you get the most from your time at university.

View Research and Study Skills for Professional Development on our Module Directory

Personal Career Development

We know how important your future career is to you. In this module you’ll develop your career awareness and employability skills through presentations, panel discussions and skills workshops. This module will encourage you to engage in personal development planning and activities that enhance your employability (e.g. work placements, internships and experience), whilst providing you with the support and tools to engage in opportunities.

View Personal Career Development on our Module Directory

Student Success Tutorial

This compulsory module aims to help you excel in your academic studies by introducing you to effective study techniques and tools, including the study skills support and resources available to you within Essex Business School. You receive guidance on your academic progress, as well as your personal and professional development. These sessions offer you the opportunity to meet and develop networks and connections within the School and provide key support throughout your first year by helping you to develop the skills and learning strategies needed throughout your degree.

View Student Success Tutorial on our Module Directory

Managing Innovation

Explore the relationship between the innovation process and the use and management of technology, together with its links to the development of business strategy, dynamic interactions with innovation networks, learning processes and government support for innovation.

View Managing Innovation on our Module Directory

Business Research Methods

This module introduces a number of business and management research methods, with a particular focus on entrepreneurship and small business. You explore philosophical research issues, such as selecting appropriate research methods and judging the quality and value of findings. You learn how to write a research proposal and design and plan quantitative and qualitative research. This includes collecting data, analysing findings and presenting results.

View Business Research Methods on our Module Directory

Business-To-Business Marketing

Discover the importance of studying and understanding buyer behaviour in the business to business market, and distinguish the marketing strategy, planning and implementation for the same from buyer behaviour in consumer markets. You build an awareness of multiple stakeholder groups in business markets and the notion of managing networks, alliances and partnerships across the diverse stakeholder groups.

View Business-To-Business Marketing on our Module Directory

Consumer Behaviour

Examine the various determinants of consumer behaviour, the theories of consumer behaviour and their application to managerial decision-making. You also gain an appreciation of understanding consumer behaviour in areas of new product testing, and advertising, distribution and pricing research.

View Consumer Behaviour on our Module Directory

Successful Futures

This module links subject understanding to employability, ensuring you’re prepared to take advantage of graduate opportunities at the point they’re advertised. You gain an understanding of the graduate labour market and recruitment processes, as well as timelines for recruitment and interview and assessment centre techniques. You also learn about options for postgraduate study.

View Successful Futures on our Module Directory

The International Business Environment (optional)

Gain an in-depth understanding of the external context within which international businesses operate, and the opportunities and challenges this poses to entrepreneurial firms, large and small. You examine the rationale for studying international business by discussing current developments in the global economy, particularly economic, financial, political/legal, technological and cultural challenges.

View The International Business Environment (optional) on our Module Directory

Strategic Entrepreneurship (optional)

This module equips you with the analytical and strategic skills needed to start and grow a successful business. We use case studies and practical examples to introduce the strategic issues and challenges affecting different stages of the business cycle. You learn how to create a value proposition and competitive advantage in complex entrepreneurial environments. You work both individually and in groups to discuss the different strategies for achieving business development and growth. Topics include entrepreneurial and intrapreneurial capabilities, resources, developing business models and building entrepreneurial culture by providing strategic direction to organisations.

View Strategic Entrepreneurship (optional) on our Module Directory

Organisational Behaviour and Management (optional)

To be an effective manager or leader, you need to understand organisational behaviour. This module provides awareness of the organisational factors and management processes influencing the behaviour and performance of people at work. You explore different perspectives on organisational processes, covering topics such as group development and teamwork, leadership, change management, organisational culture and development interventions.

View Organisational Behaviour and Management (optional) on our Module Directory

Business Strategy

Enhance your understanding of the concepts and nature of strategy and its interactions with the macro environment, industries/sectors and business operations. You develop your skills analysing opportunities and threats, managing strategic capability and resources, understanding competitive advantage, competition and collaboration, directions and methods of business development, as well as managing strategic change.

View Business Strategy on our Module Directory

Services Marketing

This module introduces key concepts, issues and trends in services marketing and explores the differences between promoting products and services. You learn how consumer behaviour is central to effective service design and examine how customer relationships are developed and maintained. You gain an understanding of how services are distributed online and through traditional channels and examine how service quality and productivity can be improved. You also look at complaint handling and how marketing communications channels can be employed to recover a service in the event of issues.

View Services Marketing on our Module Directory

Marketing Communications

This module introduces the role of communications in marketing. You explore communication theories and models and learn how to produce a marketing communications plan. You examine the marketing communications mix, including tools such as advertising, sales promotion, direct marketing, public relations and sponsorship. You learn how packaging and merchandising contribute towards corporate and brand identity, as well as the impact of word of mouth. You examine the impact of rapid technological change on marketing communications and the challenges of changing market conditions and public perceptions.

View Marketing Communications on our Module Directory

Research Project - Marketing

This module gives you the opportunity to draw upon the knowledge acquired throughout your course to produce an independent marketing research project. Your project must be approximately 8,000-10,000 words and can draw upon a range of research methods, including surveys, questionnaires, interviews and content analysis. You review appropriate literature to construct a research framework, develop a research methodology, collect data and draw upon relevant empirical findings.

View Research Project - Marketing on our Module Directory

Tourism Marketing (optional)

This module introduces key theoretical concepts, issues and trends in tourism marketing. You explore the complexities and challenges of destination marketing, including the need to persevere societal and environmental sustainability of tourist destinations. Topics include integrated communications and marketing channels, services marketing, product development, destination partnerships, place strategy and pricing.

View Tourism Marketing (optional) on our Module Directory

Business Ethics (optional)

This module builds on your understanding of management and organisation by considering the ethics of business activity. You are introduced to the origins, practice and theory of business ethics and corporate social responsibility (CSR). You consider a range of perspectives and use business literature to critically examine organisational ethics and analyse its challenges.

View Business Ethics (optional) on our Module Directory

International Human Resource Management (optional)

Learn how to procure and allocate human resources for international markets, how to identify training and development needs, and how to motivate human resources internationally. You develop a cross-cultural understanding of how to build a corporate culture, through understanding the policies and practices needed for managing international operations.

View International Human Resource Management (optional) on our Module Directory

Teaching

  • Teaching includes a combination of lectures, seminars and computer-based lab sessions
  • Modules delivered by experts in the field as well as guest speakers
  • Contribute and interact in lectures through the use of smart technology
  • Lecture presentations and notes are uploaded online beforehand to help you prepare in advance
  • Complete your final-year project in consultation with a personal supervisor

Assessment

  • Assessed through traditional methods of end-of-year exams and multiple choice questions in class tests and essays
  • Plus more innovative and creative assessments include laboratory work, poster presentations, real-business case problems and group presentations
  • Your first year marks do not count towards your final degree

Fees and funding

Home/EU fee

£9,250

International fee

£16,050

Fees will increase for each academic year of study.

Home and EU fee information

International fee information

What's next

Open Days

Our events are a great way to find out more about studying at Essex. We run a number of Open Days throughout the year which enable you to discover what our campus has to offer. You have the chance to:

  • tour our campus and accommodation
  • find out answers to your questions about our courses, student finance, graduate employability, student support and more
  • meet our students and staff

Check out our Visit Us pages to find out more information about booking onto one of our events. And if the dates aren’t suitable for you, feel free to book a campus tour here.

Applying

Applications for our full-time undergraduate courses should be made through the Universities and Colleges Admissions Service (UCAS). Applications are online at: www.ucas.com. Full details on this process can be obtained from the UCAS website in the how to apply section.

Our UK students, and some of our EU and international students, who are still at school or college, can apply through their school. Your school will be able to check and then submit your completed application to UCAS. Our other international applicants (EU or worldwide) or independent applicants in the UK can also apply online through UCAS Apply.

The UCAS code for our University of Essex is ESSEX E70. The individual campus codes for our Loughton and Southend Campuses are 'L' and 'S' respectively.

For information on transferring from another university, applying when you are not at school or college, and applying for readmission, please see How to apply and entry requirements

Applicant Days and interviews

Resident in the UK? If your application is successful, we will invite you to attend one of our applicant days. These run from January to April and give you the chance to explore the campus, meet our students and really get a feel for life as an Essex student.

Some of our courses also hold interviews and if you're invited to one, this will take place during your applicant day. Don't panic, they're nothing to worry about and it's a great way for us to find out more about you and for you to find out more about the course. Some of our interviews are one-to-one with an academic, others are group activities, but we'll send you all the information you need beforehand.

If you're outside the UK and are planning a trip, feel free to email applicantdays@essex.ac.uk so we can help you plan a visit to the University.

Southend Campus

Visit Southend Campus

With its lively, state-of-the-art facilities and a close-knit international community, Southend is the perfect environment for living and learning.

If you're joining our School of Health and Social Care, East 15 Acting School, Department of Psychosocial and Psychoanalytic Studies, or Essex Business School, you may well be studying at our Southend Campus.

Famous for its beach resort and pier, Southend-on-Sea stretches along seven miles of award-winning coastline, providing plenty of opportunities for a wide range of water sports and leisure activities.

Virtual tours

If you live too far away to come to Essex (or have a busy lifestyle), no problem. Our 360 degree virtual tours allows you to explore our University from the comfort of your home. Check out our Colchester virtual tour and Southend virtual tour to see accommodation options, facilities and social spaces.

Exhibitions

Our staff travel the world to speak to people about the courses on offer at Essex. Take a look at our list of exhibition dates to see if we’ll be near you in the future.

At Essex we pride ourselves on being a welcoming and inclusive student community. We offer a wide range of support to individuals and groups of student members who may have specific requirements, interests or responsibilities.


Find out more

The University makes every effort to ensure that this information on its course finder is accurate and up-to-date. Occasionally it can be necessary to make changes, for example to courses, facilities or fees. Examples of such reasons might include a change of law or regulatory requirements, industrial action, lack of demand, departure of key personnel, change in government policy, or withdrawal/reduction of funding. Changes to courses may for example consist of variations to the content and method of delivery of programmes, courses and other services, to discontinue programmes, courses and other services and to merge or combine programmes or courses. The University will endeavour to keep such changes to a minimum, and will also keep prospective students informed appropriately by updating our programme specifications.

The full Procedures, Rules and Regulations of the University governing how it operates are set out in the Charter, Statutes and Ordinances and in the University Regulations, Policy and Procedures.

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