This course is now closed for 2019 entry.
BSc Marketing (including foundation year) is open to Home and EU students. It will be suitable for you if your academic qualifications do not yet meet our entrance requirements for the three-year version of this course and you want a programme that increases your subject knowledge as well as improves your academic skills.
This four-year course includes a foundation year (Year Zero), followed by a further three years of study. During your Year Zero, you study four academic subjects relevant to your chosen course as well as a compulsory English language and academic skills module.You will spend Year Zero of your four year degree studying at our Colchester Campus. For your second, third and fourth year of study, you will be based at our Southend Campus.
You are an Essex student from day one, a member of our global community based at the most internationally diverse campus university in the UK.
This highly practical marketing course combines marketing theory with interactive projects, group work and business simulation games to explore the major issues facing marketers today. We develop your creativity, analytical and strategic decision making skills so you can maximise business performance in fast-moving, digitally connected and international markets.
You study topics such as:
Your first year provides an introduction to essential business topics such as entrepreneurship, economics, accounting, finance, management and marketing. Upon graduation, you have the flexibility to continue your career in marketing, or pursue roles in other areas of business.
You undertake an independent research project in your final year, where you explore an area of marketing of your choice to build your marketing portfolio before you enter this fast-paced sector.
The University of Essex is one of just three UK universities to have received Q-Step Affiliate status, including for our BSc Marketing, to support the way we develop the quantitative skills of our graduates. We are also ranked top 20 in the UK for marketing (Complete University Guide 2020).
This means we can provide work placement bursaries to develop your skills in evaluating numerical evidence, analysing data and designing research. We also offer the opportunity to follow a specialised degree path, where you graduate with enhanced quantitative skills. These are evidenced on your degree transcript, to help give you the competitive edge in the graduate job market.
This course is taught at Essex Business School in Southend, one of the most entrepreneurial counties in the UK. We’re ranked 25th in the UK for research quality (The Times and Sunday Times Good University Guide 2019), ensuring you learn about the latest academic thinking on issues affecting today’s business world. We’re focused on responsible management and sustainable business, with our students and staff joining us from all over the world.
Our academics have a global understanding of business, specialising in both established and developing markets. They are at the forefront of entrepreneurship research and challenges effecting Small and Medium-Sized Enterprises (SMEs) and use this knowledge in their teaching to ensure your education is at the cutting-edge of real-world business issues.
Our staff specialise in areas including:
We are home to industry renowned figures, including our world leading Professor of International Business Professor Vania Sena, who has been funded by several bodies including: ESRC, Innovate UK, Nuffield Institute, NESTA, Leverhulme Trust, IPO, UKTI and British Academy.
You will spend year zero (the first year of your four year degree) studying at our Colchester Campus. For your second, third and fourth year of study, you will be based at our Southend Campus.
Our BSc Marketing is based at our Southend Campus, a dynamic seaside resort and one of the South of England’s most famous tourist destinations. Southend-on-Sea is home to the world’s longest pier, a theme park, leisure attractions and a wealth of holiday accommodation, providing potential opportunities for work experience and useful context for your assignments. London Southend Airport is also close by.
We are just an hour’s train journey from the UK’s capital city, home to some of the world’s most iconic attractions.
Our campus is situated in the heart of the town centre, with a host of restaurants, bars and shops, and just a few minutes’ walk from the seafront.
You have access to excellent facilities, including:
The Hive Enterprise Centre is located close to Campus, providing access to networking events and business meetups that offer finance and marketing support for startups.
Today’s graduate job market is competitive, with employers looking for candidates who understand how business works. An Essex education prepares you for the world of work.
The Essex Business School Placements Team are winners of the National Undergraduate Employability Awards 2018: Best University Placement Service (Under 100 Placements).
“In a graduate labour market where you need more than just a good degree, I believe that Essex offers our student unparalleled opportunities to develop relevant, transferable skills and wither interests sought by today’s employers.” Vicki Doughty, Essex Business School Placements Manager.
Your course develops your transferable employability skills in analysis, critical thinking, presentation and communication. Specialist modules foster your professionalism and introduce you to the graduate recruitment process, including practical advice to excel at interviews and assessment centres.
Our graduates can develop rewarding careers in a range of disciplines including financial analysis, management, public administration and accountancy. Many work at high-profile organisations and innovative SMEs across the globe, such as:
Many have also started their own successful ventures. Recent examples include:
You benefit from a range of career support and employability opportunities from the School, including access to employer talks. The University’s Employability and Careers Centre can also provide information about further work experience, internships, placements, and voluntary opportunities.
"Looking back on my journey at the University of Essex I can see how much I have grown and this is because of the opportunities that were offered to me. I have developed new and exciting life skills which I know will be very useful for my future work experiences. Through this my confidence has surged and I can see that I have grown so much as a person".
Ifra Qureshi, Essex Student Union's Women's Officer 2017-2018 and BSc Marketing graduate, 2019
UK and EU applicants should have, or expect to have:
72 UCAS tariff points from at least two full A-levels, or equivalent.
Examples of the above tariff may include:
All applicants must also hold GCSE Maths at grade C/4 or above.
Essex Pathways Department accepts a wide range of qualifications from applicants. If you are unsure whether you meet the entry criteria, please get in touch for advice.
Essex Pathways Department is unable to accept applications from international students. Foundation pathways for international students are available at the University of Essex International College and are delivered and awarded by Kaplan, in partnership with the University of Essex. Successful completion will enable you to progress to the relevant degree course at the University of Essex.
We accept a wide range of qualifications from applicants studying in the EU and other countries. Get in touch with any questions you may have about the qualifications we accept. Remember to tell us about the qualifications you have already completed or are currently taking.
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English language requirements for applicants whose first language is not English: IELTS 5.5 overall. Specified component grades are also required for applicants who require a Tier 4 visa to study in the UK.
Other English language qualifications may be acceptable so please contact us for further details. If we accept the English component of an international qualification then it will be included in the information given about the academic levels required. Please note that date restrictions may apply to some English language qualifications
If you are an international student requiring a Tier 4 visa to study in the UK please see our immigration webpages for the latest Home Office guidance on English language qualifications.
If you do not meet our IELTS requirements then you may be able to complete a pre-sessional English pathway that enables you to start your course without retaking IELTS.
Our Year 0 courses are only open to UK and EU applicants. If you’re an international student, but do not meet the English language or academic requirements for direct admission to your chosen degree, you could prepare and gain entry through a pathway course. Find out more about opportunities available to you at the University of Essex International College.
We offer a flexible course structure with a mixture of compulsory and optional modules chosen from lists. Below is just one example structure from the current academic year of a combination of modules you could take. Your course structure could differ based on the modules you choose.
Our research-led teaching is continually evolving to address the latest challenges and breakthroughs in the field, therefore all modules listed are subject to change. To view the compulsory modules and full list of optional modules currently on offer, please view the programme specification via the link below.
Our events are a great way to find out more about studying at Essex. We run a number of Open Days throughout the year which enable you to discover what our campus has to offer. You have the chance to:
Applications for our full-time undergraduate courses should be made through the Universities and Colleges Admissions Service (UCAS). Applications are online at: www.ucas.com. Full details on this process can be obtained from the UCAS website in the how to apply section.
Our UK students, and some of our EU and international students, who are still at school or college, can apply through their school. Your school will be able to check and then submit your completed application to UCAS. Our other international applicants (EU or worldwide) or independent applicants in the UK can also apply online through UCAS Apply.
The UCAS code for our University of Essex is ESSEX E70. The individual campus codes for our Loughton and Southend Campuses are 'L' and 'S' respectively.
For information on transferring from another university, applying when you are not at school or college, and applying for readmission, please see How to apply and entry requirements
Resident in the UK? If your application is successful, we will invite you to attend one of our applicant days. These run from January to April and give you the chance to explore the campus, meet our students and really get a feel for life as an Essex student.
Some of our courses also hold interviews and if you're invited to one, this will take place during your applicant day. Don't panic, they're nothing to worry about and it's a great way for us to find out more about you and for you to find out more about the course. Some of our interviews are one-to-one with an academic, others are group activities, but we'll send you all the information you need beforehand.
If you're outside the UK and are planning a trip, feel free to email email@example.com so we can help you plan a visit to the University.
With its lively, state-of-the-art facilities and a close-knit international community, Southend is the perfect environment for living and learning.
If you're joining our School of Health and Social Care, East 15 Acting School, Department of Psychosocial and Psychoanalytic Studies, or Essex Business School, you may well be studying at our Southend Campus.
Famous for its beach resort and pier, Southend-on-Sea stretches along seven miles of award-winning coastline, providing plenty of opportunities for a wide range of water sports and leisure activities.
If you live too far away to come to Essex (or have a busy lifestyle), no problem. Our 360 degree virtual tours allows you to explore our University from the comfort of your home. Check out our Colchester virtual tour and Southend virtual tour to see accommodation options, facilities and social spaces.
Our staff travel the world to speak to people about the courses on offer at Essex. Take a look at our list of exhibition dates to see if we’ll be near you in the future.
The University makes every effort to ensure that this information on its course finder is accurate and up-to-date. Exceptionally it can be necessary to make changes, for example to courses, facilities or fees. Examples of such reasons might include a change of law or regulatory requirements, industrial action, lack of demand, departure of key personnel, change in government policy, or withdrawal/reduction of funding. Changes to courses may for example consist of variations to the content and method of delivery of programmes, courses and other services, to discontinue programmes, courses and other services and to merge or combine programmes or courses. The University will endeavour to keep such changes to a minimum, and will also keep prospective students informed appropriately by updating our programme specifications.
The full Procedures, Rules and Regulations of the University governing how it operates are set out in the Charter, Statutes and Ordinances and in the University Regulations, Policy and Procedures.
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