MA Public Opinion and Political Behaviour
Integrated Master in Management: Marketing and Management options

Final Year, Component 04

BE558-7-SP or BE469-7-SP
BE469-7-SP
Managing Across Cultures
(20 CREDITS)

Managers increasingly find themselves working across borders calling for a thorough understanding of issues that relate to cross cultural management. In this course you enhance your understanding of the way in which globalisation and international business activities affect management and management practices across cultures.

BE558-7-SP
Corporate Branding & Marketing
(20 CREDITS)

The module Corporate Branding and Marketing goes beyond the traditional customer and product/service focus of conventional marketing modules. You are introduced to a number of key concepts including corporate identity, corporate culture, corporate image, corporate reputation, and of course corporate brands and how they facilitate our understanding and the management of corporate-level organisational issues and challenges in a multi-stakeholder environment.

At Essex we pride ourselves on being a welcoming and inclusive student community. We offer a wide range of support to individuals and groups of student members who may have specific requirements, interests or responsibilities.


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