The University's brand on the website
Pages on the University website fall into three
categories: corporate pages, departmental pages, and private pages. Corporate
pages, typically top-level pages or pages designed to convey corporate
information, are in a standard corporate format, and the University takes
editorial responsibility for their content. Departments take responsibility for
the content on their web pages, the design of which must comply with the University brand. Specific guidelines are provided for
private pages: they cannot display University marks, and the University does not
take editorial responsibility for their content.
These guidelines have been produced to help web
authors throughout the University do this in a consistent and clear manner.
Corporate identity: elements of a web page
The University's corporate identity is more than just a logo, it is about how
the institution presents itself to the outside world and includes colours,
imagery, formats, and fonts, all of which contribute to creating a distinctive
impression.
The top of the page
It's important that anyone arriving at your web pages should see that they
are looking at part of the University website. This is done by including the
University logo in a white strip at the top of the page, with the logo always in
the top-left and linking back to the University home page.
It is important to be aware that the University logo includes both the 'E'
symbol and the words 'University of Essex' as a single unit. These elements
should not be used separately and they should not be modified in any way.
University pages must use copies of the logo stored in the /images folder of
our main web server. Full
instructions for using the University logo
are available on a separate page.
The bottom of the page
A
footer block should always be used. The important elements are:
- postal address
- copyright notice, including links to
disclaimer and
privacy policy
- e-mail contact details (see separate
guide to e-mail links
for suggested ways of adding contact information without encouraging e-mail
spam)
- a date, indicating that the page is up-to-date
Links
For ease of navigation, users should always be able to get back to the
University home page:
- The University logo at the top of the page should always function as a
link to the University home page.
Further information
Further information on the University's corporate brand is available in
the
Corporate Brand Guidelines.
If you want to know more about how the University's visual identity applies
to paper-based and web publication contact
the Head of Corporate Marketing, or
Web and Learning Technology.
Communications and External Relations provide a guide to
University house-style.