Programme specification

This programme specification is aimed at prospective students and represents the most current course structure.

SECTION A: DETAILS OF THE COURSE AND AWARD

Programme: Management and Marketing
Awarding body: University of Essex
Teaching institution: University of Essex
Department: Essex Business School
Final award: BSC
NQF Level of Qualification: Honours
Full / Part Time Full-time
QAA Benchmark Group: Business and Management
JACS code: NN25
Publication date: 24/10/2014
Admission criteria:
if the applicant does not meet the specified criteria, he or she may discuss the application with the Head of Undergraduate or Head of Postgraduate admissions.
A-levels: AAB-ABB
GCSE Mathematics: C
GCSE English Language: C
IB: 33-32 points, including Standard Mathematics grade 4

SECTION B: PROGRAMME AIMS, OUTCOMES, LEARNING AND ASSESSMENT METHODS

This section provides a concise overview of the programme of study, identifying the aims, learning outcomes and the corresponding methods of learning, teaching and assessment.

Programme: BSC Management and Marketing

Programme aims:

1. to provide students with an in-depth understanding of what is involved in managing organizations in the contemporary context and to offer opportunities to develop expertise in a chosen management specialism; 2. to equip students with the knowledge and skills necessary to pursue a career in management; 3. to encourage and facilitate critical, analytical thinking by students as a vital foundation for subsequent academic study, employment, professional and personal development, and participation in society; 4. to enable students to acquire the personal and key skills they need to develop as autonomous and reflective individuals with the capacity to continue learning;

Programme Learning Outcomes

On successful completion of the programme a graduate should demonstrate knowledge and skills as follows:

expand paragraph   A: Knowledge and Understanding

A1 : A knowledge of the structures, functions, processes and cultures pertaining to a range of social organizations, including business organizations.
A2 : A knowledge of the external environment within which organizations operate, including the political, social, economic and technological contexts at both national and international levels.
A3 : A knowledge of the functions, processes and practices relating to the management and coordination of organizations, for example, decision-making, strategy formulation, leadership, and people management.
A4 : An understanding of the development and functioning of markets for resources, goods and services.
A5 : A practical and theoretical understanding of the role, significance and application of accounting and finance in management.
A6 : An understanding of the role of customers and consumers, including the service relationship and brand management.
A7 : An appreciation of the significance of policy and strategy formulation.
A8 : An appreciation of a range of contemporary and pervasive issues such as globalization, business ethics, human resource management, innovation and new information and communication technologies.

expand paragraph   B: Intellectual/Cognitive Skills

B1 : A capacity for critical thinking, analysis and synthesis, including an appreciation of the logical structure of academic argumentation and an ability to connect empirical evidence to theoretical debate.
B2 : Reflexivity and sensitivity in relation to a range of business and management issues affected by culture and diversity.
B3 : An ability to research business and management issues, combining theoretical analysis and secondary data sources to improve understanding.

expand paragraph   C: Practical Skills

C1 : Ability to locate, extract and analyse data from multiple sources, including the acknowledgement and referencing of sources
C2 : communication skills including the ability to present information together with analysis, argument and commentary in a form appropriate to different intended audience

expand paragraph   D: Key Skills

Communication:  D1 : Present ideas and arguments in a coherent and effective manner.
IT Skills:  D2 : Use appropriate Information Technology to locate, acquire and analyse data.
Numeracy:  D3 : Manipulate numerical data and apply basic statistical concepts;
Problem Solving:  D4 : Identify and analyse problems and apply appropriate knowledge and skills to develop effective solutions;
Working with Others:  D5 : Improving own Learning/Performance.

Learning, Teaching & Assessment Methods or Strategies for the following:

expand paragraph   A: Knowledge and Understanding

Learning Methods

Lectures and tutor-led seminars
Directed reading
Individual and group tasks


Assessment Methods

Unseen written examinations
Assessed essays and other coursework assignments
Class tests Pre-published class assignments


expand paragraph   B: Intellectual/Cognitive Skills

Learning Methods

Lectures and tutor-led seminars
Directed reading
Individual and group tasks


Assessment Methods

Unseen written examinations
Assessed essays and other coursework assignments
Class tests Pre-published class assignments


expand paragraph   C: Practical Skills

Learning Methods

Lectures and tutor-led seminars
Directed reading
Individual and group tasks

Assessment Methods

Unseen written examinations
Assessed essays and other coursework assignments
Class tests Pre-published class assignments


expand paragraph   D: Key Skills

Learning Methods

Lectures and tutor-led seminars
Directed reading
Individual and group tasks

Assessment Methods

Unseen written examinations
Assessed essays and other coursework assignments
Class tests Pre-published class assignments



SECTION C: COURSE STRUCTURE

Please refer to your option list as issued by the department where necessary, and view module details in the module directory.

Additional notes on module choices:

The choice of options will be subject to satisfying any pre-requisite requirements and approval of the appropriate Programme Director.

Final year students on this course must pass at least 90 credits of level 6 modules. The remaining 30 credits may be obtained from level 5 modules (second year), level 6 modules (final/third year) or an outside option.

expand paragraph   Year 1

Component No.Module CodeModule TitleStatus in Award
01BE100-4-FYIntroduction to AccountingCore
02BE300-4-FYQuantitative Methods and FinanceCompulsory
03BE400-4-FYIntroduction to Management and MarketingCore
04EC100-4-FYEconomics for BusinessCompulsory
05BE901-4-AUResearch and Study Skills for Professional DevelopmentCompulsory

expand paragraph   Year 2

Component No.Module CodeModule TitleStatus in Award
01BE111-5-AUManagement Accounting ICompulsory
02BE410-5-AUOrganisational BehaviourCompulsory
03BE518-5-SPDigital Marketing and Social MediaCompulsory
04BE413-5-SPInternational Business EnvironmentCompulsory
05BE511-5-AUMarketing ManagementCompulsory
06BE431-5-SPBusiness StrategyCompulsory
072ND YEAR EBS (COLCHESTER CAMPUS ) OPTION(S) FROM LIST OR OUTSIDE OPTION(S)Optional
08BE910-5-SPSuccessful FuturesCompulsory

expand paragraph   Year 3

Component No.Module CodeModule TitleStatus in Award
01BE515-6-SPConsumer BehaviourCompulsory
02BE930-6-AUBusiness Research Methods and SkillsCompulsory
03BE530-6-SPAdvanced MarketingCompulsory
04BE439-6-AUBusiness EthicsCompulsory
05BE440-6-AUBrand ManagementCompulsory
06BE437-6-AUManagement, Innovation and New TechnologyCompulsory
07BE533-6-SPCorporate MarketingCompulsory
08EBS (Colchester Campus) option from list or outside optionOptional


SECTION D: RULES OF ASSESSMENT

Rules of assessment are here: http://www2.essex.ac.uk/academic/students/ug/rules.htm

Assessment information for individual modules can be found on the Module Directory at http://www.essex.ac.uk/courses/

See also: details of individual modules in the module directory and links to course materials and resources in the Online Resource Bank.

External Examiner Information

  • Name: Dr Donald Hislop
  • Institution: Loughborough University
  • Academic Role: Reader

NOTE

The University of Essex Programme Specifications Catalogue is updated annually in April/May. The specifications represent the most current course structures and may be subject to review and change. Should you have any queries about the Catalogue's pages, please contact the Course Records Team, Systems Administration Office, Academic Section; email: crt (non Essex users should add @essex.ac.uk)