Programme specification
This programme specification is aimed at prospective students and represents the most current course structure.
SECTION A: DETAILS OF THE COURSE AND AWARD
Programme: | Management and Marketing |
---|---|
Awarding body: | University of Essex |
Teaching institution: | University of Essex |
Department: | Essex Business School |
Final award: | BSC |
NQF Level of Qualification: | Honours |
Full / Part Time | Full-time |
QAA Benchmark Group: | Business and Management |
JACS code: | NN25 |
Publication date: | 24/10/2014 |
Admission criteria:
if the applicant does not meet the specified criteria, he or she may discuss the application with the Head of Undergraduate or Head of Postgraduate admissions. |
A-levels: AAB-ABB GCSE Mathematics: C GCSE English Language: C IB: 33-32 points, including Standard Mathematics grade 4 |
SECTION B: PROGRAMME AIMS, OUTCOMES, LEARNING AND ASSESSMENT METHODS
This section provides a concise overview of the programme of study, identifying the aims, learning outcomes and the corresponding methods of learning, teaching and assessment.
Programme: BSC Management and Marketing
Programme aims:
1. to provide students with an in-depth understanding of what is involved in managing organizations in the contemporary context and to offer opportunities to develop expertise in a chosen management specialism; 2. to equip students with the knowledge and skills necessary to pursue a career in management; 3. to encourage and facilitate critical, analytical thinking by students as a vital foundation for subsequent academic study, employment, professional and personal development, and participation in society; 4. to enable students to acquire the personal and key skills they need to develop as autonomous and reflective individuals with the capacity to continue learning;
Programme Learning Outcomes
On successful completion of the programme a graduate should demonstrate knowledge and skills as follows:
A1 : A knowledge of the structures, functions, processes and cultures pertaining to a range of social organizations, including business organizations. A2 : A knowledge of the external environment within which organizations operate, including the political, social, economic and technological contexts at both national and international levels. A3 : A knowledge of the functions, processes and practices relating to the management and coordination of organizations, for example, decision-making, strategy formulation, leadership, and people management. A4 : An understanding of the development and functioning of markets for resources, goods and services. A5 : A practical and theoretical understanding of the role, significance and application of accounting and finance in management. A6 : An understanding of the role of customers and consumers, including the service relationship and brand management. A7 : An appreciation of the significance of policy and strategy formulation. A8 : An appreciation of a range of contemporary and pervasive issues such as globalization, business ethics, human resource management, innovation and new information and communication technologies. |
B1 : A capacity for critical thinking, analysis and synthesis, including an appreciation of the logical structure of academic argumentation and an ability to connect empirical evidence to theoretical debate. B2 : Reflexivity and sensitivity in relation to a range of business and management issues affected by culture and diversity. B3 : An ability to research business and management issues, combining theoretical analysis and secondary data sources to improve understanding. |
C1 : Ability to locate, extract and analyse data from multiple sources, including the acknowledgement and referencing of sources C2 : communication skills including the ability to present information together with analysis, argument and commentary in a form appropriate to different intended audience |
Communication: D1 : Present ideas and arguments in a coherent and effective manner. IT Skills: D2 : Use appropriate Information Technology to locate, acquire and analyse data. Numeracy: D3 : Manipulate numerical data and apply basic statistical concepts; Problem Solving: D4 : Identify and analyse problems and apply appropriate knowledge and skills to develop effective solutions; Working with Others: D5 : Improving own Learning/Performance. |
Learning, Teaching & Assessment Methods or Strategies for the following:
Learning Methods Lectures and tutor-led seminars Directed reading Individual and group tasks Assessment Methods Unseen written examinations Assessed essays and other coursework assignments Class tests Pre-published class assignments |
Learning Methods Lectures and tutor-led seminars Directed reading Individual and group tasks Assessment Methods Unseen written examinations Assessed essays and other coursework assignments Class tests Pre-published class assignments |
Learning Methods Lectures and tutor-led seminars Directed reading Individual and group tasks Assessment Methods Unseen written examinations Assessed essays and other coursework assignments Class tests Pre-published class assignments |
Learning Methods Lectures and tutor-led seminars Directed reading Individual and group tasks Assessment Methods Unseen written examinations Assessed essays and other coursework assignments Class tests Pre-published class assignments |
SECTION C: COURSE STRUCTURE
Please refer to your option list as issued by the department where necessary,
and view module details in the module directory.
Additional notes on module choices:
The choice of options will be subject to satisfying any pre-requisite requirements and approval of the appropriate Programme Director.
Final year students on this course must pass at least 90 credits of level 6 modules. The remaining 30 credits may be obtained from level 5 modules (second year), level 6 modules (final/third year) or an outside option.
Component No. | Module Code | Module Title | Status in Award |
---|---|---|---|
01 | BE100-4-FY | Introduction to Accounting | Core |
02 | BE300-4-FY | Quantitative Methods and Finance | Compulsory |
03 | BE400-4-FY | Introduction to Management and Marketing | Core |
04 | EC100-4-FY | Economics for Business | Compulsory |
05 | BE901-4-AU | Research and Study Skills for Professional Development | Compulsory |
Component No. | Module Code | Module Title | Status in Award |
---|---|---|---|
01 | BE111-5-AU | Management Accounting I | Compulsory |
02 | BE410-5-AU | Organisational Behaviour | Compulsory |
03 | BE518-5-SP | Digital Marketing and Social Media | Compulsory |
04 | BE413-5-SP | International Business Environment | Compulsory |
05 | BE511-5-AU | Marketing Management | Compulsory |
06 | BE431-5-SP | Business Strategy | Compulsory |
07 | 2ND YEAR EBS (COLCHESTER CAMPUS ) OPTION(S) FROM LIST OR OUTSIDE OPTION(S) | Optional | |
08 | BE910-5-SP | Successful Futures | Compulsory |
Component No. | Module Code | Module Title | Status in Award |
---|---|---|---|
01 | BE515-6-SP | Consumer Behaviour | Compulsory |
02 | BE930-6-AU | Business Research Methods and Skills | Compulsory |
03 | BE530-6-SP | Advanced Marketing | Compulsory |
04 | BE439-6-AU | Business Ethics | Compulsory |
05 | BE440-6-AU | Brand Management | Compulsory |
06 | BE437-6-AU | Management, Innovation and New Technology | Compulsory |
07 | BE533-6-SP | Corporate Marketing | Compulsory |
08 | EBS (Colchester Campus) option from list or outside option | Optional |
SECTION D: RULES OF ASSESSMENT
Rules of assessment are here: http://www2.essex.ac.uk/academic/students/ug/rules.htm
Assessment information for individual modules can be found on the Module Directory at http://www.essex.ac.uk/courses/
See also: details of individual modules in the module directory and links to course materials and resources in the Online Resource Bank.
External Examiner Information
- Name: Dr Donald Hislop
- Institution: Loughborough University
- Academic Role: Reader
NOTE
The University of Essex Programme Specifications Catalogue is updated annually in April/May. The specifications represent the most current course structures and may be subject to review and change. Should you have any queries about the Catalogue's pages, please contact the Course Records Team, Systems Administration Office, Academic Section; email: crt (non Essex users should add @essex.ac.uk)