Module Details

BE400-4-FY-CO: Introduction To Management And Marketing

Year: 2016/17
Department: Essex Business School
Essex credit: 30
ECTS credit: 15
Available to Study Abroad / Exchange Students: Yes
Full Year Module Available to Study Abroad / Exchange Students for a Single Term: No
Outside Option: No

Supervisor: Dr Simon Carmel
Teaching Staff: Simon Carmel, Ceri Watkins, Paurav Shukla, Hussam Krkjie, Mohamad Albakjaji, Feyishola Ayenuyo, Jayne Cottee, Maria Hudson, Sandra Moog, Noelia Reynolds and Aanka Batta
Contact details: Email:

Module is taught during the following terms
Autumn Spring Summer

Module Description

Introduction to Management & Marketing is a broad-ranging module which is intended to provide a foundation in the most significant issues in management theory and practice,as well as to prepare you for management modules in subsequent years of your degree course.Because theoretical explanations -i.e academic interpretations of what managers do and even of what they say they do -and what managers actually do in real organisations on a day-to-day basis may differ, we will also draw out some of the connections and disjunctures between management theory and management practice.Our teaching also emphasises the ethics of managing,how to balance the bottom line of the business with the organisation's wider responsibilities to society and other stakeholders.

The module is divided into four main areas

Part One - Managing People in Organisations: in the introductory part of the
module we will explore aspects of the individual and organisations. We take a
close-up focus on individuals and the management of individuals engaging with
issues such as teams, groups, leading, coaching, mentoring and cultures at work.

Part Two - Managing Organisational Practices: in the second part of the module
we open up our perspective to consider the context in which individuals work. As
such this part of the module will look at the practices involved in organising work,
exploring broader themes including power and politics, knowledge and learning,
corporate social responsibility and ethics.

Part Three - Introducing Marketing: the third element of the module will provide an introduction to the discipline of marketing, exploring some of the major concepts and techniques of marketing. As well as examining practical aspects of marketing we introduce a critical understanding, beginning to consider the role of issues such as ethics and social responsibility in marketing.

Part Four - Managing Organisational Structures and Processes: the lectures
on Organisational Structures and Processes will provide an historical
understanding of the development of management processes. It will tackle
concepts such as the 'one best way to manage', some persistent and often
problematic features of our organisations and introducing contemporary issues
such as including globalisation and new organisational forms.

Module Learning Outcomes

After completing this module students should:

1. Be able to identify and explain key management and marketing concepts and
2. Be equipped to interrogate and discuss a range of management and marketing
3. See management and marketing activities as both varied and complicated and
have the ability to challenge received wisdom about management and marketing
theory and practice;
4. Have acquired the knowledge and intellectual skills necessary for future study on modules in management, marketing and organisational studies.

Learning and Teaching Methods

Teaching and Learning on BE400, Introduction to Management and Marketing consists of lectures, classes and personal study.


Introduction to Management and Marketing will be taught across the Autumn and Spring terms through two hour weekly lecture sessions. The lecture sessions will combine - traditional lectures - which provide basic coverage of the relevant ideas, theories and concepts - and activities - which may involve the individual completion of exercises, watching audio-visual material or group work where appropriate. These activities are intended to supplement and illuminate understanding of the issues covered in the lecture.


Starting in week 3, the lecture sessions will be complemented by a series of weekly classes. These classes will take place in a seminar room. The classes are an essential and compulsory part of the module. The main purpose of the classes is an opportunity to discuss the substance of the lectures in greater depth. This will typically involve review of the lecture and textbook, discussion of academic articles and group work - all designed to develop your knowledge of the subject and enhance employability and study skills. In particular, a group project and presentation in the Autumn will give added insight to the concepts and theories of groups and teams.

The concepts and theories which are introduced in lectures and discussed in classes will be examined in the Summer term examination.

Module Materials Repository
Accessible from, Moodle provides a convenient link for students to on-line material supplied by lecturers.


50 per cent Coursework Mark, 50 per cent Exam Mark


Students will be required to produce two coursework essays, one in the autumn term (1000 words) worth 20% of the overall module mark and one in the spring term (2000 words) worth 30% of the overall mark on this module.

Exam Duration and Period

3:00 during Summer Examination period.

Other information

Skills for your professional life (Transferable Skills)

After completing this module students should have:

1. Developed their digital/technical fluency through the use and application of Microsoft Office software package and Encore database.
2. Enhanced their written communication skills through producing discursive coursework assignments
3. Improved their oral communication skills by taking part in a group presentation
4. Improved their collaborative and team working skills by taking part in a five week group project
5. Enhanced their research skills through researching two coursework assignments and a group project
6. Recognised the relevance and importance of management theory in the current organisational environment through the use of recent news stories/ case studies/examples such as Volkswagen, RDM, BHP Billiton, Tesco, HMRC

Further information