EG324-6-FY-CO:
Management in International Hospitality
2023/24
Edge Hotel School
Colchester Campus
Full Year
Undergraduate: Level 6
Current
Thursday 05 October 2023
Friday 28 June 2024
15
27 September 2023
Requisites for this module
(none)
(none)
(none)
(none)
(none)
BA N886 Hospitality Management,
BA NA86 Hospitality Management (Including Year Abroad)
In this module you will investigate how hospitality businesses operate globally in terms of the markets they work within as well as domestic legislation and the impact of culture on employees. You will also study the intricacies of global customer culture and its impact on expectations and behaviour and how hospitality firms try to adapt and personalise their offer.
This module aims to enable you to:
1. Analyse the principal concepts and structures of international trade and development and apply these to the hospitality industry Review of continental differences in legislation.
- Analysis of the concept of globalization and the nature of different political economies;
- Review cross border trade theory and investment structures;
- Evaluate international corporate development and market entry strategies.
2. Critically evaluate the impact that different international cultures have on the management of domestic work forces and international hospitality operations.
- Compare and contrast the differences between regional, international and multinational corporate cultures and strategies;
- Analyse hospitality case studies of the methods and policies used to in working with diverse local or multinational work forces.
3. Evaluate the impact of customer culture and origin, diet and behavioural norms on their hospitality requirements and expectations.
- Analysis of the different dietary requirements of different cultures;
- Cultural sensitivity, facility and product provision;
- Cultural branding, marketing and encoding and decoding of feedback.
4. Critically examine the ability of the hospitality industry to adapt to different cultures and its ability to personalise their offer.
- Review the hospitality industry’s policies to adapt to cultural differences;
- Research the theory of personalisation and its application to cultural differences.
At the conclusion of this module you should be able to:
1. Analyse the principal concepts and structures of international trade and development and apply these to the hospitality industry.
2. Critically evaluate the impact that different international cultures have on the management of domestic work forces and international hospitality operations.
3. Evaluate the impact of customer culture and origin, diet and behavioural norms on their hospitality requirements and expectations.
4. Critically examine the ability of the hospitality industry to adapt to different cultures and its ability to personalise their offer.
No additional information available.
Learning and teaching will take the shape of either classroom based or online lectures and seminars where Wivenhoe House will be used to contextualize theory and illustrate practice. Self-managed learning will supplement seminars where you will be provided with guidance on required reading and on-line learning resources.
This module does not appear to have a published bibliography for this year.
Assessment items, weightings and deadlines
| Coursework / exam |
Description |
Deadline |
Coursework weighting |
| Coursework |
Business Report |
|
100% |
| Written Exam |
Exam |
|
|
| Exam |
Main exam: In-Person, Open Book, 60 minutes during Summer (Main Period)
|
| Exam |
Reassessment Main exam: In-Person, Open Book, 60 minutes during September (Reassessment Period)
|
Exam format definitions
- Remote, open book: Your exam will take place remotely via an online learning platform. You may refer to any physical or electronic materials during the exam.
- In-person, open book: Your exam will take place on campus under invigilation. You may refer to any physical materials such as paper study notes or a textbook during the exam. Electronic devices may not be used in the exam.
- In-person, open book (restricted): The exam will take place on campus under invigilation. You may refer only to specific physical materials such as a named textbook during the exam. Permitted materials will be specified by your department. Electronic devices may not be used in the exam.
- In-person, closed book: The exam will take place on campus under invigilation. You may not refer to any physical materials or electronic devices during the exam. There may be times when a paper dictionary,
for example, may be permitted in an otherwise closed book exam. Any exceptions will be specified by your department.
Your department will provide further guidance before your exams.
Overall assessment
Reassessment
Module supervisor and teaching staff
Dr Banthita Hunt, email: banthita.hunt@essex.ac.uk.
Jennifer Kaye
Edge Hotel School, ehs@essex.ac.uk
No
No
No
Available via Moodle
Of 26 hours, 26 (100%) hours available to students:
0 hours not recorded due to service coverage or fault;
0 hours not recorded due to opt-out by lecturer(s), module, or event type.
Edge Hotel School
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