EG121-4-FY-CO:
The Hospitality Business Environment
2023/24
Edge Hotel School
Colchester Campus
Full Year
Undergraduate: Level 4
Current
Thursday 05 October 2023
Friday 28 June 2024
15
09 November 2023
Requisites for this module
(none)
(none)
(none)
(none)
(none)
BA N886 Hospitality Management,
BA NA86 Hospitality Management (Including Year Abroad),
FDA N887 Hospitality Management
This module will enable you to analyse the macro, micro and internal business environments in which international hospitality and events businesses operate.
A comprehensive understanding of the environments that an organisation operates in will enable you to interpret situations and allow you to make decisions that add value for stakeholders.
The focus of the module is on the external and internal influences on organisations and the effect these have on business practices and internal aspects of organisational life. Contemporary business issues will be studied as they arise.
This module aims to enable you to:
1. Demonstrate an understanding of the profile, characteristics, size and structure of the hospitality/events industry and sectors.
- Size of the UK and international hospitality/hotel/events industries;
- Industry sub-sectors, core business functions, structures and operations, diversity of the industry e.g. products and services;
- Turnover, market share, number of outlets, numbers employed and economic contribution;
- Characteristics e.g. staffing, skills shortages.
2. Have an understanding of different types of business model and associated legal responsibilities.
- Market structures, types of business enterprise e.g. public/private, sole trader, partnership, limited liability companies and legal responsibilities;
- Types of business model e.g. franchising, managed contract.
3. Use a range of recognised business analysis tools to evaluate the internal and external environments that hospitality/events organisations operate in.
- SWOT, PESTEL and Porter’s Five Forces;
- Macro and micro business environment.
4. Consider and interpret the issues currently challenging the international hospitality and events industries, identifying national and global changes and their operational impacts on business activity.
- Political, economic, social, technological, environmental, legal changes;
- External factors impacting on the industry such as local, regional and global influences;
- Characteristics of supply and demand within the international hotel, events and hospitality industry.
At the conclusion of this module you should be able to:
1. Demonstrate an understanding of the profile, characteristics, size and structure of the world-wide hospitality/events industry and sectors.
2. Have an understanding of different types of business model and associated legal responsibilities.
3. Use a range of recognised business analysis tools to evaluate the internal and external environments that international hospitality/events organisations operate in.
4. Consider and interpret the issues currently challenging the international hospitality and events industries, identifying national and global changes and their operational impacts on business activity.
No additional information available.
Learning and teaching will take the shape of either classroom based or online lectures and seminars where Wivenhoe House will be used to contextualize theory and illustrate practice. Self-managed learning will supplement seminars where you will be provided with guidance on required reading and on-line learning resources.
This module does not appear to have a published bibliography for this year.
Assessment items, weightings and deadlines
| Coursework / exam |
Description |
Deadline |
Coursework weighting |
| Coursework |
Individual Report |
|
75% |
| Coursework |
Group Presentation |
|
25% |
Exam format definitions
- Remote, open book: Your exam will take place remotely via an online learning platform. You may refer to any physical or electronic materials during the exam.
- In-person, open book: Your exam will take place on campus under invigilation. You may refer to any physical materials such as paper study notes or a textbook during the exam. Electronic devices may not be used in the exam.
- In-person, open book (restricted): The exam will take place on campus under invigilation. You may refer only to specific physical materials such as a named textbook during the exam. Permitted materials will be specified by your department. Electronic devices may not be used in the exam.
- In-person, closed book: The exam will take place on campus under invigilation. You may not refer to any physical materials or electronic devices during the exam. There may be times when a paper dictionary,
for example, may be permitted in an otherwise closed book exam. Any exceptions will be specified by your department.
Your department will provide further guidance before your exams.
Overall assessment
Reassessment
Module supervisor and teaching staff
Dr Mostafa Marghany, email: mostafa.marghany@essex.ac.uk.
Mostafa Marghany
Edge Hotel School, ehs@essex.ac.uk
Yes
No
No
Available via Moodle
Of 30 hours, 30 (100%) hours available to students:
0 hours not recorded due to service coverage or fault;
0 hours not recorded due to opt-out by lecturer(s), module, or event type.
Edge Hotel School
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