BE957-7-PS-SO:
International Marketing Plan

The details
2023/24
Essex Business School
Southend Campus
Spring & Summer
Postgraduate: Level 7
Current
Monday 15 January 2024
Friday 28 June 2024
60
08 November 2023

 

Requisites for this module
(none)
(none)
(none)
(none)

 

(none)

Key module for

MSC N55012 International Marketing and Entrepreneurship,
MSC N55024 International Marketing and Entrepreneurship,
MSC N550MO International Marketing and Entrepreneurship

Module description

Internal marketing plan represents an essential roadmap for the businesses which engage in international marketing practices. The plan can help business to improve their marketing practices in international markets. The plan can also provide valuable insights regarding the characteristics and requirements of the global markets to the companies which are planning to internationalize.


More specifically, this type study can help students to provide a range of important strategy recommendations concerning internationalization decisions, marketing mix strategy decisions, competitive strategy decisions, target marketing and positioning strategy decisions, and entry mode strategy decisions to the CEOs and marketing managers of their chosen company.

Module aims

The aim of this module is:



  • To give students an opportunity to manage a research project from beginning to end under the guidance of an individual supervisor.

Module learning outcomes

By the end of this module, students will be expected to be able to:



  1. Demonstrate evidence of a thorough and comprehensive understanding of relevant literature in the field of management science and entrepreneurship.

  2. Locate and read relevant literature and produce summaries and critical analysis of the relevant literature.

  3. Demonstrate critical thinking involving the consideration of alternative approaches and research methods.

  4. Apply an appropriate design methodology to achieve aims and objectives of research project.

  5. Use Gantt charts and time management techniques to plan and manage a research project.

  6. Record plans, ideas, results, and reflections in a written journal.

  7. Work as an individual to specify and design research project under the guidance of a supervisor.

  8. Demonstrate written communication and analytical skills though the writing of the interim report and reflective journal, and final project report.

  9. Discuss ideas informally with academic supervisors.

Module information

To develop their own dissertations/plans, students will employ the theory and practical skills learnt in Research Methods modules. They will use as appropriate for their project: quantitative research methods (i.e. linear regression analysis); qualitative research design (i.e. case study, in-depth interviews) or a mixed methods approach. They will demonstrate the ability to collect and use primary or secondary data and analyse these to address their proposed research questions.


Students will be using the framework for research skills and the boundaries of their research identified in Research Methods module.


Students will be expected to draw on appropriate literature to construct a research framework and theoretical context, explain the logic of research methodology, the rationale for data collection and analysis and draw relevant empirical findings.

Learning and teaching methods

No information available.

Bibliography

The above list is indicative of the essential reading for the course.
The library makes provision for all reading list items, with digital provision where possible, and these resources are shared between students.
Further reading can be obtained from this module's reading list.

Assessment items, weightings and deadlines

Coursework / exam Description Deadline Coursework weighting
Coursework   International Marketing Plan    100% 

Exam format definitions

  • Remote, open book: Your exam will take place remotely via an online learning platform. You may refer to any physical or electronic materials during the exam.
  • In-person, open book: Your exam will take place on campus under invigilation. You may refer to any physical materials such as paper study notes or a textbook during the exam. Electronic devices may not be used in the exam.
  • In-person, open book (restricted): The exam will take place on campus under invigilation. You may refer only to specific physical materials such as a named textbook during the exam. Permitted materials will be specified by your department. Electronic devices may not be used in the exam.
  • In-person, closed book: The exam will take place on campus under invigilation. You may not refer to any physical materials or electronic devices during the exam. There may be times when a paper dictionary, for example, may be permitted in an otherwise closed book exam. Any exceptions will be specified by your department.

Your department will provide further guidance before your exams.

Overall assessment

100 per cent Coursework Mark

Reassessment

100 per cent Coursework Mark

Module supervisor and teaching staff
Prof Caleb Kwong, email: ckwong@essex.ac.uk.

 

Availability
No
No
No

External examiner

Dr Ping Zheng
Canterbury Christ Church University
Resources
Available via Moodle
No lecture recording information available for this module.

 

Further information
Essex Business School

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