Module Directory

Students studying this module will have the opportunity to develop a business plan to start a new business operation, to expand an existing business operation, to raise finance, generate new market opportunities and/or implement other business goals.

Using a range of analytical models, students will be able to assess macro and micro environmental factors, and develop sound managerial decisions for business growth.

The aims of this module are:

• To give students an opportunity to manage a research project from beginning to end under the guidance of an individual supervisor.

By the end of this module, students will be expected to be able to:

1. Demonstrate evidence of a thorough and comprehensive understanding of relevant literature in the field of management science and entrepreneurship.


2. Locate and read relevant literature and produce summaries and critical analysis of the relevant literature.


3. Demonstrate critical thinking involving the consideration of alternative approaches and research methods.


4. Apply an appropriate design methodology to achieve aims and objectives of research project.


5. Use Gantt charts and time management techniques to plan and manage a research project.


6. Record plans, ideas, results, and reflections in a written journal.


7. Work as an individual to specify and design research project under the guidance of a supervisor.


8. Demonstrate written communication and analytical skills though the writing of the interim report and reflective journal, and final project report.


9. Discuss ideas informally with academic supervisors.

An effective business plan will successfully map out key details of the business venture that the entrepreneur and managers can refer to throughout the businesses development, and evoke the confidence and attention of potential financiers.

Students will be expected to draw on appropriate literature to construct a research framework and theoretical context, explain the logic of research methodology, the rationale for data collection and analysis and draw relevant empirical findings.

To develop their own dissertations/plans, students will employ the theory and practical skills learnt in Research Methods modules. They will use as appropriate for their project: quantitative research methods (i.e. linear regression analysis); qualitative research design (i.e. case study, in-depth interviews) or a mixed methods approach. They will demonstrate the ability to collect and use primary or secondary data and analyse these to address their proposed research questions.