Module Details

BE955-7-AU-CO: Research Methods

Year: 2016/17
Department: Essex Business School
Essex credit: 15
ECTS credit: 7.5
Available to Study Abroad / Exchange Students: No
Full Year Module Available to Study Abroad / Exchange Students for a Single Term: No
Outside Option: No

Staff
Supervisor: Dr Manuela Nocker
Teaching Staff: Dr Manuela Nocker
Contact details: mnocker@essex.ac.uk

Module is taught during the following terms
Autumn Spring Summer

Module Description

This module will help the student to acquire key skills and competencies to carry out management research or prepare a comprehensive business plan, suitable for the completion of a Masters level programme. The module will address philosophical issues underlying management research, how to select methods and judge the quality and value of research outcomes. In addition, and especially, for those opting for the business plan route, the module will provide a platform for evaluating the quality of relevant, market-oriented research designs, business planning methods, researching the task environment and new venture

COURSE AIMS

The aim of the module is to equip students with the knowledge, skills, and competencies to carry out either a sound academic research project or prepare a practical and comprehensive business plan supported by critical understanding of the use value of research methods and techniques. Through this process the student will develop a sense of involvement with the research community that supports academic research and reflective practice.

Learning and Teaching Methods

The following learning and teaching methods will inform the pedagogic structure of the course:

Lectures;
Seminars;
Group Work;
Directed reading;
Signposting to other resources and support.

Lectures will provide students with concepts and theoretical frameworks. In addition workshops and seminars will explore understanding of theory and research scenarios. Steering group members will also be involved in supporting these workshops/seminars.

Students will be expected to carry out a variety of readings from a wide variety of sources to explore concepts and theories for their potential application in specific contexts. Group based workshops will be led by students to obtain better value through peer group networking, and also to learn from each other about concepts, issues, problems and their application and resolution.

Assessment

100 per cent Coursework Mark

Coursework

One Assignment, 100%

Other details

Students will agree in advance the route of either dissertation, or where appropriate business plan, which they wish to follow and provide an appropriate justification for their choice. Block release mode and working students embarking on a dissertation based on work-related issues will need to show evidence of support for their project.

Bibliography

  • Essential Reading List for Dissertation Students
  • Bryman, A. and Bell, E. (2015) Business Research Methods. Oxford University Press. ISBN: 9780199668649
  • Cooper, D. R. and Schindler, P. S. 2014. Business Research Methods, 12 ed. McGraw-Hill/Irwin.
  • Duignan, John (2014) Quantitative Methods for Business Research using Microsoft EXCEL. Cengage Learning
  • Easterby-Smith (2015) Management and Business Research: Sage.
  • Silverman, D. 2013. Doing qualitative research. A practical handbook.4th edition. Sage.
  • Creswell, J.W. (2015) A concise introduction to mixed method research. Sage. ISBN: 9781483359045
  • Sherbaum, C. and Shockley, K. (2015) Analysing quantitative data for business and management students. Sage. ISBN: 9781446273531
  • Miles, M.B., Huberman, A. M and Saldana, J. (2014) Qualitative data analysis. Sage. ISBN: 9781452257877
  • Recommended Reading List for Dissertation Students
  • Fox, J. 2008. Applied Regression Analysis and Generalized Linear Models. Thousand Oaks: Sage Publications, Inc.
  • Fox, J, and Weisberg, S. 2011. An R Companion to Applied Regression, 2nd edition. Thousand Oaks: Sage Publications, Inc.
  • Pallant, J. 2010. SPSS Survival Manual: A Step by Step Guide to Data Analysis using SPSS, 4 ed. Maidenhead: Open University Press.
  • Bryne, B. M. 2009. Structural Equation Modelling with AMOS, 2 ed. East Sussex: Routledge.
  • Schumacker, R. E. and Romax, R. G. (2010). A Beginner's Guide to Structural Equation Modelling (3rd ed.), New Jersey: Routledge
  • Brown, T. A. (2015). Confirmatory Factor Analysis for Applied Research, 2 ed. New York: Guildford Press.
  • Kline, R. B. (2011). Principles and Practice of Structural Equation Modelling (3rd ed.). New York: The Guildford Press.
  • Saunders, M.N.K., Lewis, P. and Thornhill, A. 2012. Research Methods for Business Students, 6 ed. Harlow: Financial Times/Prentice Hall
  • Williams, T.A., Sweeney, D. and Anderson, D. 2012. Contemporary Business Statistics, Cengage Learning EMEA.
  • Gilbert, N., K. Troitzsch. 2005. Simulation for the Social Scientist, 2nd ed. Open University Press.
  • Bauer, M.W. and Gaskell, G. (Eds.) 2000. Towards Public Accountability: Beyond Sampling, Reliability and Validity. In Qualitative Researching with Text, Image and Sound. A practical handbook, 336-350. London: Sage.
  • Flick, U. 1992. An Introduction to Qualitative Research. London: Sage.
  • Hammersley, M. and Atkinson, P. 1983. Ethnography Principles and Practice. London: Routledge.
  • Kvale, S. 1996. InterViews. An Introduction to Qualitative Research Interviewing. Thousand Oaks, CA: Sage.
  • Ricoeur, P. 1981. Hermeneutics and the Human Sciences: Essays on Language, Action and Interpretation, trans. John B. Thompson. Cambridge: Cambridge University Press.
  • Schwartzman, H.B. 1993. Ethnography in Organisations. Qualitative Research Methods Series, 27. London: Sage.
  • Silverman, D. (2016) Qualitative research, 4th edition. ISBN: 9781473916579
  • Essential Reading List for Business Plan Students
  • Hazelgren, B, and J. Covello The Complete Book of Business Plans: Simple Steps to Writing Powerful Business Plans, Sourcebooks, IABN - 13-978-40222
  • Ford, B.R. and J.M. Bornstein 'The Ernst & Young Business Plan Guide', Ernst & Young, John Wiley, ISBN - 13-978-0-470-11269-4
  • Barrow, C. P. Barrow and R. Brow 'The Business Plan Workbook: The Definitive Guide to Researching, Writing up and Presenting a Winning Plan',London Kogan Page
  • Kawasaki, G. 'The Art of the Start: The Time -Tested, Battle-Hardened Guide for Anyone Starting Anything' New York, Portfolio
  • Recommended Reading List for International Plan Students:
  • Hollensen, S. (2011). Global marketing (5th ed.). Harlow: Pearson (pg. 8-11)
  • Hollensen, S. (2010). Marketing planning: a global perspective, 2 ed. Maidenhead: McGraw Hill
  • Dibb, S. and Simkin, L. (1996), Marketing Planning: A Workbook for Marketing Managers, London: Cengage Learning
  • McDonald, M. and Wilson, H. (2011), Marketing plans: How to prepare them, how to use them, 7 ed. West Sussex: John Wiley & Sons

Further information

External Examiner Information

  • Name: Dr Suraska Gupta
    Institution: The University of Kent
    Academic Role: Senior Lecturer