Module Details

BE857-7-AU-CO: Business Strategy

Year: 2017/18
Department: Essex Business School
Essex credit: 10
ECTS credit: 5
Available to Study Abroad / Exchange Students: No
Full Year Module Available to Study Abroad / Exchange Students for a Single Term: No
Outside Option: No

Supervisor: Professor Christian De Cock
Teaching Staff: Dr Christian De Cock, Savvas Voutyras
Contact details: Room: EBS3.15 Phone: 01206 87446 E-mail:

Module is taught during the following terms
Autumn Spring Summer

Module Description


This module is designed to encourage students to reflect on a variety of issues relating to business strategy, such as: the nature of business strategy; the approaches to strategy development; the implications of strategic choices; stakeholder interests and the wider context of strategy. In particular, the module encourages students to evaluate many of the aspects of strategy and strategic thinking that are not usually reflected upon. This module provides students with an insight into the nature of business strategy and its implications which go beyond what might be expected in the standard text book. Consequently, the module offers an insight into a range of current business issues, management dilemmas, ethical considerations, and general governance issues relating to the strategic direction of organizations. Overall, the module provides an introduction to strategy and a critical examination of its application in practice.


The main aim of the module is to enable students to have an understanding of the nature of business strategy and to evaluate its meaning and implications in practice.

Learning and Teaching Methods

This module is taught in the Autumn Term, Weeks 1-10, in one 3-hour slot per week, on Thursdays, 15.00-18.00. In addition to the weekly contact hours, students are expected to engage in the necessary self-study for this module.

The following learning and teaching methods will be used to inform the pedagogic structure of the module:
• Lectures;
• Seminar-style discussions:
o Discussion of case studies;
o Discussion of journal articles;
• Class exercises (also as group work)
• Personal Guidance
• Signposting to other support.


100 per cent Coursework Mark


Assessment will be by one piece of coursework, a 3,000 word essay which requires the student to address a specific question set by the module teaching staff. The assignment task and further details will be made available on Moodle nearer the time

Other information



  • Grant, R. M. (2014) Contemporary Strategy Analysis. 8th edition, Chichester: Wiley. [Esp. for Weeks 1-5.]
  • Clegg, S., Carter, C., Kornberger, M., and Schweitzer, J. (2011) Strategy. Theory and Practice, London: Sage. [Esp. for Weeks 6-10.]

Further information

External Examiner Information

  • Name: Dr Rita Kottasz
    Institution: Kingston University
    Academic Role: Senior Lecturer in International Business