Module Details

BE750-7-AU-CO: Global Project And Product Development

Year: 2016/17
Department: Essex Business School
Essex credit: 15
ECTS credit: 7.5
Available to Study Abroad / Exchange Students: No
Full Year Module Available to Study Abroad / Exchange Students for a Single Term: No
Outside Option: No

Supervisor: Dr Young Ah-Kim
Teaching Staff: Dr Young-Ah Kim
Contact details:

Module is taught during the following terms
Autumn Spring Summer

Module Description

This module offers the opportunity to develop the skills and knowledge necessary to manage product development projects in international business environment, with particular focus on product design methodologies and project management techniques. It focuses both on the hard side of managing global product development projects, referring to time/resource management and business/marketing analytics with spreadsheet modelling, as well as the soft issues such as idea generation/selection and teamwork that must be dealt with in order to ensure success of the product development projects. The module covers the core principles of global managing product design and development and the key elements required to bring projects to successful fruition.

Learning and Teaching Methods

The module consists of twenty weekly sessions (ten in Autumn Term and ten in Spring Term). Each session usually comprises of a one-hour lecture and a one-hour class in the computer lab. A revision session will take place in the Summer Term.

The lectures introduce the students to project management techniques, project systems thinking, quantitative analysis, and relevant theory discussion.

Class activities are aimed at demonstrating the application of the concepts in contemporary business practices, often by means of computer software application in project decision making.

Students are required to complete exercises, sometimes individually, sometimes in groups, prepare in class presentations, and actively participate in and contribute to the class discussions. Experience shows that students who have a good understanding of the class material perform significantly better
in assessment.
In addition to these contact sessions, student learning will be supported through Moodle and other media links.


25 per cent Coursework Mark, 75 per cent Exam Mark

Exam Duration and Period

2:00 during Summer Examination period.


  • Essential Reading
  • Pinto, J. (2015). Project Management: Achieving Competitive Advantage 4 edition. Pearson.
  • Le Masson, P. et al. (2010), Strategic Management of Innovation and Design, Cambridge University Press
  • Tidd, J. and Bessant, J. (2013), Managing Innovation: Integrating Technological, Market and Organizational Change, (5th Edition), Wiley.
  • Recommended Reading
  • Ulrich, K. T., and Eppinger, S. (2012). Product Design and Development (5th Ed.), McGraw Hill/Irwin.
  • Larson, E.W. and Gray, C.F. (2010). Project Management the Managerial Process (5th Ed.), McGraw-Hill
  • Klastorin, T. (2010). Project Management: Tools and Trade-offs, Pearson Learning Systems.
  • Trott, P. (2012). Innovation Management and New Product Development, Harlow: Prentice Hall.
  • Koster, K. (2010). International Project Management, London: Sage Publications
  • Gardnier, P. D. (2005). Project Management: A Strategic Planning Approach (2nd Ed.), Palgrave Macmillan
  • Lientz, B. P. (2012). Project Management: A Problem-Based Approach, Palgrave Macmillan

Further information

External Examiner Information

  • Name: Dr Suraska Gupta
    Institution: The University of Kent
    Academic Role: Senior Lecturer