BE400-4-FY-CO:
Introduction to Management and Marketing
PLEASE NOTE: This module is inactive. Visit the Module Directory to view modules and variants offered during the current academic year.
2023/24
Essex Business School
Colchester Campus
Full Year
Undergraduate: Level 4
Inactive
Thursday 05 October 2023
Friday 28 June 2024
30
23 November 2021
Requisites for this module
(none)
(none)
(none)
(none)
BE410, BE411, BE413, BE418, BE420, BE422, BE425, BE426, BE431, BE440, BE448, BE511, BE518, BE519, BE530, BE535, BE910, BE938, BE939, BE940
Introduction to Management & Marketing is a broad-ranging module which is intended to provide a foundation in the most significant issues in management and marketing theory and practice, as well as to prepare you for related modules in subsequent years of your degree course. Because theoretical explanations – i.e., academic interpretations of what managers do and even of what they say they do – and what managers actually do in real organisations on a day-to-day basis may differ, we will also draw out some of the connections and dis-junctures between management theory and management practice. Our teaching also emphasises the ethics of managing, how to balance the bottom line of the business with the organisation's wider responsibilities to society and other stakeholders.
1. To provide a grounding in a wide range of management and marketing theories;
2. To introduce both the history and the contemporary context of management and marketing practice;
3. To emphasise that management and marketing are multi-faceted and complex activities;
4. To prepare students for future study on management as well as marketing modules.
On successfully completing this module students should:
1. Be able to identify and explain key management and marketing concepts and theories;
2. Be equipped to interrogate and discuss a range of management and marketing activities;
3. See management and marketing activities as both varied and complicated and have the ability to challenge received wisdom about management and marketing theory and practice;
4. Have acquired the knowledge and intellectual skills necessary for future study on modules in management, marketing and organisational studies.
After completing this module students should have:
1. Enhanced their written communication skills through producing discursive coursework assignments
2. Improved their oral communication skills by taking part in a group presentation
3. Enhanced their individual research skills through researching two coursework assignments and a group project
4. Developed their critical thinking skills by reading and commenting on management and marketing articles with guidance
5. Improved their collaborative and team working skills by taking part in a short group project
6. Developed their digital/technical fluency through the use and application of Microsoft Office software package and Library search engines.
7. Developed an awareness of their personal brand through reflecting on their participation in a group project
8. Begun to develop commercial awareness through recognising the relevance and importance of management and business theory in analysing current and recent news stories/ case studies and examples.
Module Information
The module is divided into four main areas:
Part One - Managing People in Organisations: in the introductory part of the module we will explore aspects of the individual and organisations. We take a close-up focus on individuals and the management of individuals engaging with issues such as teams, groups, leading, coaching, mentoring and cultures at work.
Part Two - Managing Organisational Practices: in the second part of the module we open up our perspective to consider the context in which individuals work. As such this part of the module will look at the practices involved in organising work, exploring broader themes including power and politics, knowledge and learning, corporate social responsibility and ethics.
Part Three – Introducing Marketing: the third element of the module will provide an introduction to the discipline of marketing, exploring some of the major concepts and techniques of marketing. As well as examining practical aspects of marketing we introduce a critical understanding, beginning to consider the role of issues such as ethics and social responsibility in marketing.
Part Four – Managing Organisational Structures and Processes: the lectures on Organisational Structures and Processes will provide an historical understanding of the development of management processes. It will tackle concepts such as the 'one best way to manage', some persistent and often problematic features of our organisations and introducing contemporary issues such as including globalisation and new organisational forms.
Indicative Lecture Programme Autumn Term
Lecture Week Content Lecturer
1 2 Module Introduction. JF
2 3 Managing individuals. TH
3 4 Managing teams and groups. TH
4 5 Managing motivation. TH
5 6 Managing culture. TH
6 7 Human Resource Management. TH
7 8 Decision-making. TH
8 9 Managing communications. TH
9 10 Managing innovation and change. TH
10 11 Revision Lecture/Autumn term MCQ exam. TH
Indicative Lecture Programme Spring Term
Lecture Week Content Lecturer
10 16 Marketing principles and society. MY
11 17 Understanding customer behaviour. MY
12 18 Marketing research and customer insight. MY
13 19 Marketing environment and strategy. MY
14 20 Social responsibility. NB
15 21 Managing bureaucracy. SC
16 22 Leadership. SC
17 23 Organisational design. SC
18 24 Managing globalisation. NB
19 25 Revision Lecture/Coursework assessment week. JF
The module will be taught through two hour weekly lecture sessions. The lecture sessions will combine traditional lectures, which provide basic coverage of the relevant ideas, theories and concepts, and activities, which may involve the individual completion of exercises, watching audio-visual material or group work where appropriate. These activities are intended to illuminate understanding of the issues covered in the lecture.
Starting in week 3, the lecture sessions will be complemented by a series of fortnightly classes. These classes will take place in a seminar room. The classes are an essential part of the module and form the basis of:
1. a group project and presentation in the Autumn term, which gives added insight to the concepts and theories of groups and teams.
2. detailed advice to help you in your coursework in the Autumn and Spring terms.
This module does not appear to have a published bibliography for this year.
Assessment items, weightings and deadlines
Coursework / exam |
Description |
Deadline |
Coursework weighting |
Additional coursework information
Coursework / Exam
2x Multiple Choice Exams (Each worth 15%) = 30% of final mark.
One MCQ exam will take place at the end of the autumn term and one in the summer term.
1x Coursework Assessment = 70% of final mark. The coursework will be issued at the start of the spring term and must be submitted at the end.
Exam format definitions
- Remote, open book: Your exam will take place remotely via an online learning platform. You may refer to any physical or electronic materials during the exam.
- In-person, open book: Your exam will take place on campus under invigilation. You may refer to any physical materials such as paper study notes or a textbook during the exam. Electronic devices may not be used in the exam.
- In-person, open book (restricted): The exam will take place on campus under invigilation. You may refer only to specific physical materials such as a named textbook during the exam. Permitted materials will be specified by your department. Electronic devices may not be used in the exam.
- In-person, closed book: The exam will take place on campus under invigilation. You may not refer to any physical materials or electronic devices during the exam. There may be times when a paper dictionary,
for example, may be permitted in an otherwise closed book exam. Any exceptions will be specified by your department.
Your department will provide further guidance before your exams.
Overall assessment
Reassessment
Module supervisor and teaching staff
Dr James Fowler, email: james.fowler@essex.ac.uk.
Min Yan, Nicholas Beuret, Simon Carmel, Sandra Moog, Sophie Hales, Tony Holt
Email: ebsugcol@essex.ac.uk
Yes
Yes
No
No external examiner information available for this module.
Available via Moodle
Of 218 hours, 0 (0%) hours available to students:
218 hours not recorded due to service coverage or fault;
0 hours not recorded due to opt-out by lecturer(s).
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