Module Directory

This module enables students to acquire critical and transferable skills associated with the creation and management of new and entrepreneurial organisation.

The module focuses on the development process of new ventures (new small businesses and spin-offs from large firms) and their management, including idea generation, developing business models, networking, marketing, financial, and behavioural aspects in different environments.

The aims of this module are:

• To enable students to obtain a critical and practical understanding of the organisational and behavioural aspects of creating and managing new entrepreneurial ventures, from early stage to innovative growth.


• To enable students to acquire knowledge and critical understanding of relevant functional concepts, methods and techniques and their application in an innovative context.

By the end of this module, students will be expected to be able to:

1. Have obtained a critical understanding of the principles of growth, innovation and organisational stability in an uncertain environment.


2. Demonstrate a critical understanding of the methods and techniques used to explore different forms of venture finance - venture capital, business angels, equity markets, government grants, etc. for different projects.


3. Demonstrate a critical understanding of the principles of marketing and the contextual and conceptual issues related to marketing for creative and innovative organisations.


4. Apply the concepts of creative idea maximisation and new product and service development within entrepreneurial organisations.


5. Understand the role and contribution of marketing to new venture creation and growth.


6. Understand the concept of brand building and the use of transaction and relational approaches to marketing in smaller organisations and the use of innovative approaches to market a new venture.


7. Have an understanding of the benefits relating to marketing in innovation, niches and gaps, and e-marketing - concepts and practice.

The module's practical focus combines learning about characteristic operational issues (finance, marketing, human resources and business planning), and practical aspects of creating new ventures (such as idea generation and developing entrepreneurial business models). This module will help the student to identify the critical functional elements that can support the entrepreneur in their consideration of the market for new products, services and the launch of a new venture.

This module will be delivered via:

• Lectures; seminars; analysis and discussion of case studies; analysis and discussion of journal articles; class exercises; other support.

The lectures will be developed around the key concepts as mentioned in the indicative module content and will use a range of live examples and cases from business practice to demonstrate the application of theoretical concepts.

The seminars will focus extensively on business case studies and selected journal articles. Cases are drawn from a variety of sources including key business newspapers, journal articles, case studies to encourage students to analyse the creation and management of new entrepreneurial organisations and develop strategic approaches in response to the case requirements. The seminars are designed to help students to both develop and analyse case studies.

The class exercise will consist of individual and group work based on self-assessment questions and on other set tasks to provide students with the opportunity to develop critical and practical problem skills.