BE247-6-AU-SO:
Business Model Innovation
2023/24
Essex Business School
Southend Campus
Autumn
Undergraduate: Level 6
Current
Thursday 05 October 2023
Friday 15 December 2023
15
14 November 2023
Requisites for this module
(none)
(none)
(none)
(none)
(none)
The last two decades have seen a wide experimentation in the value proposition that underlies a business. New business models exemplified by firms like Amazon, AirBnB, and Uber have been enabled by new technological changes and fired the imagination of countless young entrepreneurs all over the world. This course moves away from the heroics to take a scholarly view of what is involved in business model innovation.
Students in their final year, who have finished studying about business plans, will find this course useful. It will teach them to think about the strategy implicit in different types of business models and to appreciate that business models can both leverage a strength and protect the company against competitive threats.
The course aims to give students a basic understanding of business model innovation, to classify the various types of business model innovation and to learn how business models can emphasise a firm’s strengths and protect it from its vulnerabilities. Each topic will be taught using case studies which students will be expected to read in advance of the lecture and which will provide the focal point of discussion during the hour long seminar that follows the lecture.
The module provides opportunities for students to develop and demonstrate knowledge and understanding, qualities, skills and other attributes in the following areas:
1. Develop knowledge and understanding of practices, models, theoretical perspectives and interpretations of business model innovation
2. Develop knowledge and understanding of the inter-relationships between the external environment (including technological changes) on the value proposition that underpins the firm, and vice versa
3. Develop knowledge and understanding of the different types of business model innovation
4. Develop cognitive skills of critical thinking & analysis
5. Develop professional skills such as the use research case materials
6. Apply knowledge & understanding from the module to cases
No additional information available.
Lectures: 10 hours.
Seminars: 10 hours.
The above list is indicative of the essential reading for the course.
The library makes provision for all reading list items, with digital provision where possible, and these resources are shared between students.
Further reading can be obtained from this module's
reading list.
Assessment items, weightings and deadlines
| Coursework / exam |
Description |
Deadline |
Coursework weighting |
| Coursework |
Individual Report |
|
30% |
| Coursework |
Individual Essay |
|
70% |
Exam format definitions
- Remote, open book: Your exam will take place remotely via an online learning platform. You may refer to any physical or electronic materials during the exam.
- In-person, open book: Your exam will take place on campus under invigilation. You may refer to any physical materials such as paper study notes or a textbook during the exam. Electronic devices may not be used in the exam.
- In-person, open book (restricted): The exam will take place on campus under invigilation. You may refer only to specific physical materials such as a named textbook during the exam. Permitted materials will be specified by your department. Electronic devices may not be used in the exam.
- In-person, closed book: The exam will take place on campus under invigilation. You may not refer to any physical materials or electronic devices during the exam. There may be times when a paper dictionary,
for example, may be permitted in an otherwise closed book exam. Any exceptions will be specified by your department.
Your department will provide further guidance before your exams.
Overall assessment
Reassessment
Module supervisor and teaching staff
Prof Rashedur Chowdhury, email: rc22489@essex.ac.uk.
Prof. Rashedur Chowdhury, Dr Reza Zaefarian
rc22489@essex.ac.uk
Student Services Advisor – scebsugs@essex.ac.uk
01702 328488
Yes
No
No
Dr Vikrant Shirodkar
University of Sussex
Senior Lecturer In International Business
Available via Moodle
Of 20 hours, 20 (100%) hours available to students:
0 hours not recorded due to service coverage or fault;
0 hours not recorded due to opt-out by lecturer(s), module, or event type.
Disclaimer: The University makes every effort to ensure that this information on its Module Directory is accurate and up-to-date. Exceptionally it can
be necessary to make changes, for example to programmes, modules, facilities or fees. Examples of such reasons might include a change of law or regulatory requirements,
industrial action, lack of demand, departure of key personnel, change in government policy, or withdrawal/reduction of funding. Changes to modules may for example consist
of variations to the content and method of delivery or assessment of modules and other services, to discontinue modules and other services and to merge or combine modules.
The University will endeavour to keep such changes to a minimum, and will also keep students informed appropriately by updating our programme specifications and module directory.
The full Procedures, Rules and Regulations of the University governing how it operates are set out in the Charter, Statutes and Ordinances and in the University Regulations, Policy and Procedures.