BE245-6-AU-SO:
Tourism Operations
2023/24
Essex Business School
Southend Campus
Autumn
Undergraduate: Level 6
Current
Thursday 05 October 2023
Friday 15 December 2023
15
20 June 2023
Requisites for this module
(none)
(none)
(none)
(none)
(none)
BSC N832 Tourism Management,
BSC N834 Tourism Management (Including Placement Year)
This module concentrates on the broad range of tourism operations, including large scale events pertaining to the meeting, incentive travel, and exhibition sector (MICE).
The module addresses the range of roles, functions and managerial tasks required in tourism operations as well as event management which involve, besides food and beverage operations, the organisation of staff, suppliers, and contractors.
The aim of this module is:
- To provide students with a solid conceptual framework illustrating the necessary skills required to design, plan, organise, lead, and control tourism operations and events.
By the end of this module, students will be expected to be able to:
- Understand lodging and catering business ownership and development via franchising and management contracts as well as classification by type, location, and price.
- Evaluate the relationship between the hospitality sector and other sectors of the tourism industry.
- Explain the aims of the different typologies of meetings, conventions, and expositions that may be organised, as well as the diverse venues in which they could occur and the function of meeting planners.
- Have a critical awareness of service design and improvement as the key element ensuring sustained service superiority and customer satisfaction.
By placing emphasis on a project management approach, this module underlines all the theoretical principles and practices related to financing, funding, sponsoring, marketing, public relations, protocol, and cross-cultural awareness for the sustainable management of tourism operations and events.
This module will be delivered via:
- Lectures from departmental staff and guest speakers, together with a combination of;
- Seminars; discussion of case studies; discussion of journal articles; class exercises; individual and group work; signposting to additional resources.
The above list is indicative of the essential reading for the course.
The library makes provision for all reading list items, with digital provision where possible, and these resources are shared between students.
Further reading can be obtained from this module's
reading list.
Assessment items, weightings and deadlines
| Coursework / exam |
Description |
Deadline |
Coursework weighting |
| Coursework |
Individual Essay |
|
100% |
Exam format definitions
- Remote, open book: Your exam will take place remotely via an online learning platform. You may refer to any physical or electronic materials during the exam.
- In-person, open book: Your exam will take place on campus under invigilation. You may refer to any physical materials such as paper study notes or a textbook during the exam. Electronic devices may not be used in the exam.
- In-person, open book (restricted): The exam will take place on campus under invigilation. You may refer only to specific physical materials such as a named textbook during the exam. Permitted materials will be specified by your department. Electronic devices may not be used in the exam.
- In-person, closed book: The exam will take place on campus under invigilation. You may not refer to any physical materials or electronic devices during the exam. There may be times when a paper dictionary,
for example, may be permitted in an otherwise closed book exam. Any exceptions will be specified by your department.
Your department will provide further guidance before your exams.
Overall assessment
Reassessment
Module supervisor and teaching staff
Dr Wei Liu, email: w.liu@essex.ac.uk.
Dr Wei Liu
w.liu@essex.ac.uk
Yes
No
No
Dr Nguyen Khanh Linh Duong
Dr Xiaoyue Zhang
University of Nottingham
Associate professor in tourism marketing
Available via Moodle
Of 20 hours, 20 (100%) hours available to students:
0 hours not recorded due to service coverage or fault;
0 hours not recorded due to opt-out by lecturer(s), module, or event type.
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be necessary to make changes, for example to programmes, modules, facilities or fees. Examples of such reasons might include a change of law or regulatory requirements,
industrial action, lack of demand, departure of key personnel, change in government policy, or withdrawal/reduction of funding. Changes to modules may for example consist
of variations to the content and method of delivery or assessment of modules and other services, to discontinue modules and other services and to merge or combine modules.
The University will endeavour to keep such changes to a minimum, and will also keep students informed appropriately by updating our programme specifications and module directory.
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