BE222-5-SP-SO:
Internationalisation of the Services Sector
2023/24
Essex Business School
Southend Campus
Spring
Undergraduate: Level 5
Current
Monday 15 January 2024
Friday 22 March 2024
15
20 June 2023
Requisites for this module
(none)
(none)
(none)
(none)
(none)
BSC N832 Tourism Management,
BSC N834 Tourism Management (Including Placement Year)
This module will enhance the current curriculum and educational structure and show developments in terms of internationalisation and the way technology is used in necessitating certain changes in the industry.
This module fits conveniently with the second year's particular focus on experiential learning, by encouraging students to think more about the different ways of developing and offering new tourism-related products, and in the process to become more familiar with key industry players and intermediaries.
The aims of this module are:
- To specifically focus on exploring the international dimension of the service industries.
- To bring together insights from International Business and to reveal how the industry has become increasingly global in its operations.
- To analyse the players that have emerged in the service industries.
By the end of this module, students will be expected to be able to:
- Understand the notion of service sector internationalisation and the significance of its global value chain.
- Have a critical awareness of, on the one hand, the impact expert and creative talent has on client relationship management while, on the other hand, of international business networks and intercultural communications on the production of services.
- Identify opportunities and challenges of service sector intermediaries.
- Have a critical understanding of Information and Communication Technologies (ICT) role in the service sector distribution and the effect of social media on the service sector.
- Define key concepts and factors determining the sustainability of the service sector business.
- Develop a critical awareness of Knowledge-Intensive Services (KIS) and their related opportunities and challenges.
The module will combine both theoretical engagement and experiential learning. The industry highlights the importance of equipping students not only with basic concepts, but also with knowledge and skills in terms of how tourism products are distributed in this increasingly internationalised and internet-driven industry.
This module will be delivered via:
- Lectures from the departmental staff and guest speakers, together with
- Seminars; discussion of case studies and journal articles; class exercises; individual and group work; signposting to additional resources.
The above list is indicative of the essential reading for the course.
The library makes provision for all reading list items, with digital provision where possible, and these resources are shared between students.
Further reading can be obtained from this module's
reading list.
Assessment items, weightings and deadlines
| Coursework / exam |
Description |
Deadline |
Coursework weighting |
| Coursework |
Individual Essay |
|
100% |
Exam format definitions
- Remote, open book: Your exam will take place remotely via an online learning platform. You may refer to any physical or electronic materials during the exam.
- In-person, open book: Your exam will take place on campus under invigilation. You may refer to any physical materials such as paper study notes or a textbook during the exam. Electronic devices may not be used in the exam.
- In-person, open book (restricted): The exam will take place on campus under invigilation. You may refer only to specific physical materials such as a named textbook during the exam. Permitted materials will be specified by your department. Electronic devices may not be used in the exam.
- In-person, closed book: The exam will take place on campus under invigilation. You may not refer to any physical materials or electronic devices during the exam. There may be times when a paper dictionary,
for example, may be permitted in an otherwise closed book exam. Any exceptions will be specified by your department.
Your department will provide further guidance before your exams.
Overall assessment
Reassessment
Module supervisor and teaching staff
Dr Charan Bhattarai, email: crbhat@essex.ac.uk.
Charan Bhattari
crbhat@essex.ac.uk
Yes
No
No
Dr Nguyen Khanh Linh Duong
Dr Xiaoyue Zhang
University of Nottingham
Associate professor in tourism marketing
Available via Moodle
Of 20 hours, 18 (90%) hours available to students:
2 hours not recorded due to service coverage or fault;
0 hours not recorded due to opt-out by lecturer(s), module, or event type.
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The University will endeavour to keep such changes to a minimum, and will also keep students informed appropriately by updating our programme specifications and module directory.
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