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Relationship Management

The Marketing and Student Recruitment Office is overseeing implementation of the University's customer relationship management (CRM) system to handle enquiries from prospective students. This CRM system should ensure that prospective students receive the correct information, tailored to their unique needs, when enquiring about the University.

Our CRM system can also be used to generate anonymous statistics on enquiries and applications to the University which can aid admissions, marketing and recruitment planning.  

The Marketing and Student Recruitment Office is also responsible for sending out targeted HTML e-newsletters and other electronic communications to enquiring students and applicants. These can be used to inform students about the latest news, events and research at the University, as well as highlighting important deadlines during the application cycle.  

If you have any questions about relationship management, please contact Victoria Bartholomew, CRM Operations Manager (extension: 4857 or e-mail: vbarth).

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