Brand Management

In the increasingly complex and competitive environment in which the University of Essex operates, a consistent and coherent brand is a necessity in order to successfully communicate to our audiences.

A brand goes beyond use of a logo; it is shorthand for the values, vision and qualities that make the University of Essex distinctive. It is about the recognition and connection people have of and with our University through their perceptions and experience of how we perform and what we stand for.

The interactions between our University and our stakeholders are crucial in managing our University brand and therefore all our staff and students have an important role to play as brand ambassadors.

The brand is articulated in a number of ways including brand values (eg the way we talk about the brand) and visual identity (eg logo, colours, design). A brand toolkit has been developed to help everyone to articulate the brand in a meaningful way and ultimately build a stronger brand for the University of Essex.

For any branding enquiries please e-mail branding; non essex users should add @essex.ac.uk to create a full e-mail address.