Corporate Identity Usage Guidelines

The Head of Marketing and Student Recruitment is responsible for the oversight and evolution of the University's visual identity policy. Should you wish to include the University logo in a publication or on a website please e-mail branding; non essex users should add @essex.ac.uk to create a full e-mail address.

Staff will advise on appropriate use of the logo, and provide you with high resolution versions of the logo if necessary. Please do not download the logo from the University website as this will not be high enough resolution for use. Below is a basic outline of the guidelines:

Artwork

The University logo must only be reproduced using the original artwork. It must never be redrawn, regenerated or altered in any way. The University's logo combines the symbol (consisting of the two purple and three red squares) and a carefully designed version of the University title called a style name. As this represents the whole logo, under no circumstances should the symbol and style name be separated or used independently of each other.

Colour Reproduction

Two- and four-colour process

Wherever possible, the University logo should be reproduced using the two corporate colours:

Essex Red = Pantone 1795 (four-colour values: C=0%, M=94%, Y=100%, B=0%)
Essex Purple = Pantone 260 (four-colour values: C=60%, M=100%, Y=0%, B=34%)

Single-colour process

When it is not possible to use the two corporate colours, the University logo can be reproduced in one of the following colour ways:

Essex purple and 50% Essex purple
Essex red and 50% Essex red
Black and 50% black

Reversed out

When it is not practical/economical to use the two-, four- or single-colour process, the University logo may appear in white, on a dark coloured background, reversed out of a solid colour.

No other colour ways are permitted.

Exclusion Zone and Positioning

Internal users using the logo need to go through the Printing Centre on campus for the production of all literature being sent externally of the University. They will ensure the University logo is used correctly.

External users will normally be using the University logo in an 'endorsement' situation, which means that the logo will 'float'. As far as possible it should always be surrounded by white space equivalent to at least one square's width and no lettering should appear within the imaginary rectangle formed by the logo. If the logo is to be used in any other position other than as an endorsement, please e-mail branding; non essex users should add @essex.ac.uk to create a full e-mail address.

In all cases, any usage of the University logo needs approval by the Head of Marketing and Student Recruitment.

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Other contact information:

Search the Marketing website
Communications and External Relations staff contact details from the main telephone directory (campus-only)
The main University of Essex contact pages.
Finding people and places:
- Colchester Campus guide (shows the physical location of most departments, centres and services).
- Guide to room numbering.
- Directions for travel to the University of Essex.