Advertising Production Guidelines
All University of Essex advertisements are produced centrally, so
that our style and identity is consistent. We have one member of staff
who is responsible for producing all advertisements, whom you are
welcome to contact at any time for advice on advertising issues.
This person will:
- Place an order with our advertising production company
- Liaise with the company, checking each proof in detail until a
final proof is agreed
- Send the proof to the appropriate department for approval
- Sign off the proof and deal with the invoice
University of Essex advertisements are set within a series of
strict stylistic guidelines. If you wish to place an ad, you should be
aware that your text or style may be changed in order to adhere to
these rules.
The rules include:
- Adhering to an existing official style (of which there are four;
please contact us for details)
- Correct use of the University logo (there are very strict
guidelines here; please contact us for details)
- Correct use of the designated font (Aksidenz)
- Writing the University address and contact details in full
- Using words in upper and lower case (no words will be written
entirely in upper case)
If you are planning to place an ad, please be aware of the
following:
- Your ad may be edited, or its style changed
- Your ad may need cutting; be clear about which points are the
most important
- You cannot change the approved styles
For further advice on placing an advertisement to promote the
courses or facilities available at the University, please contact
Victoria Bartholomew, the Marketing
Officer (Postgraduate), ext 4857, e-mail vbarth.
Note, If your ad is concerned with staff recruitment, please
contact the Personnel Section.
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