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Advertising

All University of Essex advertisements are produced centrally, so that our style and identity is consistent.

Advertising Process

If you are interested in placing an advertisement to promote courses, events or facilities available at the University, please ensure you follow the process outlined below:

  • Contact Karan Gunn, Advertising Officer, who can provide advice on placing adverts in appropriate publications/websites
  • The relevant organisations will then be approached, and through the advertising agency a price negotiated (by doing this centrally it enables us to negotiate better rates)
  • Supply the text, contact details, any images/photographs and the relevant cost code
  • The Marketing Officer will then liaise with the advertising  agency to ensure the advert is set into our strict visual identity style
  • A proof of the advert will be provided for approval
  • The approved advert will then be placed

Please download and complete a briefing form if you are interested in placing an advert. Completed forms should be sent to Karan Gunn, Advertising Officer (ext 8224, e-mail ads@essex.ac.uk).

When wishing to place an advert it is important to plan as far ahead as possible as this may result in better rates.

Please note, if amendments are required they will be free of charge for the first amended proof.  After this, amendments will be charged.  Cancellation after artwork has been produced will be charged at the full production fee. If artwork has been amended more than once and an advert is cancelled then the charge will be for the initial production charge and the further amendments.

The Marketing Officer will also advise staff of any special offers on advertising rates which may be worth taking advantage of.

Advertising Guidelines

University of Essex advertisements are set within a series of strict guidelines and your advert text may need reducing (be clear about what points are most important). If you wish to place an advert, you should be aware that your text or style may be changed in order to adhere to the following rules:

  • Adhering to an existing official style
  • Correct use of the University logo (there are very strict guidelines here;)
  • Correct use of the designated font
  • The use of upper and lower case (no words will be written entirely in upper case)

Note, if your advert is concerned with staff recruitment, please contact the Human Resources.

Advertising forms

Please download and complete a briefing form if you are interested in placing an advert. Completed forms should be sent to Karan Gunn, Advertising Officer (ext 8224, e-mail ads@essex.ac.uk).

 


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