Marketing Research Group

The Entrepreneurship and Innovation Group at the Essex Business School has recently established a Marketing Research Group (MRG) to focus the research expertise of colleagues in the School researching in the field of marketing. The MRG's immediate priorities are to build research capacity and enhance its research reputation. The group specialises in business marketing strategy, new product development, retail marketing and supply chain management. Most of the group's marketing research projects involve empirical research in the context of manufacturing, high-technology, retailing and non-profit sectors. This reflects the managerial orientation of the courses and modules offered within the Marketing, Entrepreneurship and Global Strategy Group (MEGS) at Essex Business School. The group's research interests include business markets and networks, new product development, cross-cultural marketing, business relationship management, inter-firm relationship management and/or supply chain management. The group has strong and expanding research links with national and international academic institutions as well as industry practitioners.

We conduct theoretically driven empirical research using numerous research methods such as Bayesian Inference, Case Study, Data Mining, Discrete Choice Methods, Generalised Linear Models, Hierarchical Modelling, Maximum Likelihood Estimation, Social Network Analysis, Structural Equation Modelling, Agent-based Modelling, Complex Systems, Computer Simulation, Dynamic Systems, and Game Theory.

Group members:

Dr Cecilia Cassinger
Group member, interested in the areas of consumer culture, retail management and marketing communications - particularly brand building practices and image constructions.
Prof Teck Yong Eng
Group Director, interested in business marketing (e.g. inter-firm relationship management), innovation (i.e. new product development and digital innovation), and competitive advantage.
Dr Caleb Kwong
Group member, interested in social entrepreneurship and microfinance, female entrepreneurship, ethnic entrepreneurship, enterprise education, and human resource management.
Dr Kholoud Mohsen
Group member, interested in the areas of inter and intra firm relationship management to improve marketing and business performance, sales and marketing management, new product development, innovation and branding.
Dr Sena Ozdemir
Group member, interested in the area of new product development, organisational learning, strategic management, and innovation adoption and diffusion.
Dr Konstantinos Poulis
Group member, interested in the field of multicultural marketing, business strategy and qualitative research.
Dr Abhijit Sengupta
Group member, interested in the areas of complex economic systems, empirical research & model validation, behavioural economics and social psychology, industrial organization and applied game theory.
Dr Sunny Yang
Group member, interested in the interfaces between strategy, operations and innovation.