Seminars for 2014/15
18 May 2012: Acculturation and identity: Insights from second-generation Indian Punjabis (Marketing Research Group)
Dr Yasmin Sekhon from Senior Lecturer in Marketing, Bournemouth Business School
At 15:00 in R2.76 (Southend) & 5N.3.9 (Colchester).
Marketing Research Group at Essex Business School is cordially inviting you to join Dr Yasmin Sekhon for a research seminar. Yasmin's research interests include consumer behaviour and also the role of ethnicity and identity in a consumer context. In particular Yasmin is looking at over consumption in a cultural context. Yasmin is also actively researching consumer psychology in the financial services industry and how economic factors impact decision making.
Yasmin has won a number of bids including HEIF and ESRC, including projects as internal marketing and the recession and not for profit marketing. She is currently involved in a project on well being in the workplace as well as another on research in industry and academia.
Free to attend but booking strongly encouraged for video conferencing arrangement purpose.
This event is open to the general public.
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