About the course
What does it take to be an effective manager? How can marketers maximise return on investment?
To succeed in management and marketing, you must be imaginative, innovative and use your initiative to solve business challenges. You must combine originality with the ability to analyse market data and remain focused on results, even in difficult environments.
At Essex Business School, where this course is taught, we encourage you to become an independent thinker and act creatively and strategically to help organisations succeed, whatever their challenge.
This course enables you to combine the study of management with the opportunity to develop marketing expertise. You learn what’s involved in managing modern organisations and understand the role of customers, consumers, the service relationship and brand management. We also develop your practical skills in communication, data analysis and critical thinking.
You explore topics such as:
- digital marketing and social media
- marketing management
- consumer behaviour
- brand management
- business strategy
- organisational behaviour
In your first year, you benefit from a general business studies education, introducing you to accounting, finance and economics, as well as management and marketing. Our common first year gives you the flexibility to follow a range of careers after you graduate.
Essex Business School is ranked in the UK’s top 25 for research excellence (REF, 2014) and attracts students and academics from all over the world. We are committed to ethical and sustainable business and are a signatory of the UN Principles for Responsible Management Education (PRME). By studying with us, you gain more than the foundations for a successful career in marketing management; you are part of a movement that seeks to make organisations better places to do business.
This course can also be taken with an optional study abroad or placement year.
“Before university, I was unsure about what I wanted to do. Studying so many different modules over three years helped me realise that I wanted to go into marketing – and I haven’t looked back since. I secured a direct marketing role straight after graduation and currently work in a recruitment agency based in Central London.”
Srija Neupane, BSc Management and Marketing (2014)
Why not enhance your CV by studying abroad? The four-year version of our BSc Management and Marketing allows you to spend your third year at one of our partner institutions around the world, while otherwise remaining identical to the three-year course. You won’t be charged tuition fees during this year.
Studying abroad can greatly enhance your career prospects. Not only will you experience other cultures and languages, a year abroad will provide evidence to employers that you’re mature, adaptable, and organised.
You can study abroad in the United States, Europe, Canada, Australia, New Zealand, Latin America, the Middle East, Hong Kong and Japan with one of our overseas partners.
A placement year provides an alternative option, enabling you to develop your practical business skills by working for an external organisation. You won't pay tuition fees during this time. During your time away from study, you can build key industry contacts that will be invaluable as you progress in your career.
The Essex Business School team provide support through the process of researching, applying and interviewing for placements. In recent years, our students have gained placements with organisations such as BMW, Samsung and Cummins.
Our expert staff
You learn from a highly qualified, engaging team with a variety of research interests, industry experience and proven academic track records. Their teaching draws upon a mixture of contemporary marketing practice, management theory and cutting-edge academic research to ensure you hear about the issues impacting the world of business right now.
Our staff specialise in areas including:
- Small to Medium Enterprises (SMEs)
- historical aspects of management
- issues of diversity, such as gender and ethnicity
- cultural production
Our BSc Management and Marketing is based at our Colchester Campus, home to the UK’s first zero carbon business school building.
Set around a lush winter garden, the Eden-style dome gives the building its own micro-climate. You enjoy a stunning work environment, offering:
- a virtual trading floor with Bloomberg Financial Market Labs offering direct use of financial data, information and analytics
- modern lecture theatres
- study pods and innovation booths for group working
- a café with an adjacent sun terrace
- study skills resources to help you excel in coursework and exams
Our Colchester building is situated on the University’s Knowledge Gateway, featuring the Parkside Office Village. Here, student entrepreneurs can access start-up space amongst a group of innovative SMEs, who can also provide valuable opportunities for business networking, placements and internships.
The Students’ Union Creative Suite, based in the Silberrad Student Centre, is home to a collection of Apple Macs installed with the latest editing software, such as Adobe InDesign and Photoshop. The suite has a similar feel to the offices of modern marketing agencies and provides you with free-to-use technology that can greatly enhance your studies.
High quality employers look for graduates with a real understanding of how businesses work. With Essex graduates, that’s exactly what they will find. With 80% of our students entering work or further study after graduating, our courses provide you with the skills and experience needed to secure your dream job.
As well as preparing you for a career in marketing and management, your introductory first year will provide you with the necessary knowledge to seek roles in financial analysis, public administration and accountancy.
Our recent graduates are employed by high-profile companies including:
- Bank of England
- John Lewis Partnership
We provide access to a number of employability opportunities within the School and work with the University’s Employability and Careers Centre to help you find out about further work experience, internships, placements and volunteering.
Studying at Essex is about discovering yourself, so your course combines compulsory and optional modules to make sure you gain key knowledge in the discipline, while having as much freedom as possible to explore your own interests. Our research-led teaching is continually evolving to address the latest challenges and breakthroughs in the field, therefore to ensure your course is as relevant and up-to-date as possible your core module structure may be subject to change.
For many of our courses you’ll have a wide range of optional modules to choose from – those listed in this example structure are just a selection of those available. The opportunity to take optional modules will depend on the number of core modules within any year of the course. In many instances, the flexibility to take optional modules increases as you progress through the course.
Our Programme Specification gives more detail about the structure available to our current first-year students, including details of all optional modules.
Discover the nature and role of accounting, discussing who uses accounting information and for what purposes. You learn about the processes used to record, summarise and present accounting data, using the computerised accounting package MyAccountingLab. You also investigate the development and role of regulation in governing accounting practice.
Discover the applications of quantitative techniques in accounting, finance and management. You explore maths revision, the time value of money, rates of change, probability and statistics, making extensive use of Excel for applying statistical techniques. You also study the financial system, instruments and markets and ideas about finance concepts and problems. The topics covered include investment companies, return and risk, and behavioural finance.
Explore the most significant issues in management theory and practice. You draw out some of the connections and disjunctures between management theory and management practice. You also consider the ethics of managing, and how to balance a business’s priorities with the organisation's wider responsibilities to society and other stakeholders.
How are firms organised? What are the economic implications of this? And how does it affect the markets in which they operate? Develop an understanding of the central concepts of economics, then learn how to apply these principles to economic problems.
This module encourages you to become an active, independent learner, with the ability to reflect on business situations and form your own opinions. We cover areas designed to help you adjust to a university business education so you can perform to your full academic and professional potential. We explore the importance of referencing, constructing a coherent argument and developing writing skills for a variety of purposes, such as academic essays, exams and reports. We develop your analytical skills, critical thinking, presentation and communication skills to help you get the most from your time at university.
Management accounting enables you to provide three key areas of information to any business: costing, decision-making, and planning and control. In this module you focus on costing, but also see how this area overlaps with the other two, as all three areas always interact. You also develop your knowledge and understanding of management accounting and the context in which it operates.
This module builds on your understanding of management, work and organisation, exploring how these concepts have evolved over time and how they are understood now. You look at how management theory relates to organisational practice, examine the social dynamics underpinning the field of organisation studies and analyse some of the most important themes affecting management today.
Marketing practices have dramatically changed with the rise of social media and new technological developments in devices, platforms, and applications. The digital environment presents new opportunities and challenges for marketers. Through a combination of theory, case studies, best practice examples, current news items, and assignments, you learn how the internet is now integrated into all the marketing functions and activities of modern businesses.
Gain a more advanced understanding of the international context which helps to shape the strategies and operations of organisations, and explore some of the current issues and challenges facing organisations within the international business environment. In particular, you focus on international political economy, covering the major economic systems in the world, and tracing the historical evolution of the global order.
This module builds on your understanding of marketing concepts to highlight the role of marketing managers within organisations. You explore the essential stages and tools in crafting successful marketing strategies. You look at how marketers identify target audiences, differentiate and position products/services and manage communication and distribution channels. You then apply these concepts as you develop your own marketing strategy.
The business world is increasingly global, complex and fast changing. While some organisations are consistently successful over a long period of time, many fail and are forgotten forever. In theory it should become consecutively easier to imitate the strategies of winning companies and dissipate their profits. In practice, however, only a few firms become long-term leaders. In this course, you explore why that is.
This module links subject understanding to employability, ensuring you’re prepared to take advantage of graduate opportunities at the point they’re advertised. You gain an understanding of the graduate labour market and recruitment processes, as well as timelines for recruitment and interview and assessment centre techniques. You also learn about options for postgraduate study.
This module introduces quantitative and qualitative methods used in management and marketing research and demonstrates how they are applied in different settings. We explore the methodological, ethical and practical elements of designing business research and learn how to gather, review and analyse data from a variety of sources. You develop your presentation skills and learn how to plan, organise, manage and share research projects.
This module introduces key theories, principles and practices of retail management, using real-world case studies to explore current issues in the retail industry. Topics include ownership types, merchandising, consumer behaviour, the retail life cycle and customer communications. You gain a broad introduction to both e-retailing and physical retail outlets, including their relationships with consumers and the infrastructure underpinning the industry. We also explore the trends shaping the future of retail, such as virtual realities and product rental.
Emerging as a sub discipline of marketing in the early 1930s consumer behaviour is now seen as a vibrant subject in its own right. The study of consumer behaviour is of central importance for marketing managers. This is due to the long term requirement that organisations should satisfy their consumers’ needs, wants and desires if they are to make sufficient profit to remain in business. This module provides you with an introduction to the subject of contemporary culture.
Gain an understanding of the main quantitative and qualitative methods used in business, management and marketing research, and an appreciation of the practical application of these skills within a variety of research settings. You explore the methodological, ethical and practical considerations in the design of business research, and the collection, analysis and dissemination of research data.
Marketing is part of our everyday lives, embedded into all spheres of society. Marketing techniques are not only used by corporations to promote their products and services. Governments, charities, social movements and protest groups also use these techniques to seek to shape our norms, lifestyles and culture. This module explores a range of contemporary marketing discourses and critically examines their impact on marketing practices and on society.
This module builds on your understanding of management and organisation by considering the ethics of business activity. You are introduced to the origins, practice and theory of business ethics and corporate social responsibility (CSR). You consider a range of perspectives and use business literature to critically examine organisational ethics and analyse its constraints.
Explore the fascinating world of brands in our contemporary cultures, and investigate the consequences for contemporary marketing practices and for organisational practices more generally. You examine the notion of brand identity, brand image, the issues of brand development and extension, and the consumption of brands. You are also introduced to managerial and marketing issues central to brand management.
Gain an insight into the relationship between management, the innovation process and the development, application, and use of new technologies. You focus primarily on process innovations, building upon your knowledge of operations management and the process of producing and delivering goods and services.
The way in which an organisation is perceived by various publics and interacts with different constituents is of strategic importance for many organisations from small businesses and non-profit charities to large global corporations. Corporate marketing is a new emerging field in marketing that helps you to better understand and master organisational challenges such as corporate identity, corporate reputation and corporate brand management and communication.
This module aims to give you an insight into UK and EU law. You explore the criminal and civil court structures, contract law, how to apply Legal Method and conduct legal research. You acquire essential information needed to ensure that your business operates within the law and satisfies professional accounting body requirements.
On a placement year you gain relevant work experience within an external business or organisation, giving you a competitive edge in the graduate job market and providing you with key contacts within the industry. The rest of your course remains identical to the three-year degree.
On your year abroad, you have the opportunity to experience other cultures and languages, to broaden your degree socially and academically, and to demonstrate to employers that you are mature, adaptable, and organised. The rest of your course remains identical to the three-year degree.
- Teaching includes a combination of lectures, seminars and computer-based lab sessions
- Modules delivered by experts in the field as well as guest speakers
- Contribute and interact in lectures through the use of smart technology
- Lecture presentations and notes are uploaded online beforehand to help you prepare in advance
- Complete your final-year project in consultation with a personal supervisor
- Assessed through traditional methods of end-of-year exams and multiple choice questions in class tests and essays
- Plus more innovative and creative assessments include laboratory work, poster presentations, real-business case problems and group presentations
- Your first year marks do not count towards your final degree
If you already have your results and want to apply for 2016 entry through Clearing, complete our Clearing application form
and we’ll get back in touch with you or give us a ring
to discuss your grades.
IELTS entry requirements
English language requirements for applicants whose first language is not English: IELTS 6.0 overall. (Different requirements apply for second year entry.)
If you do not meet our IELTS requirements then you may be able to complete a pre-sessional English pathway that enables you to start your course without retaking IELTS.
If you are an international student requiring a Tier 4 visa to study in the UK please see our immigration webpages for the latest Home Office guidance on English language qualifications.
Other English language qualifications may be acceptable so please contact us for further details. If we accept the English component of an international qualification then it will be included in the information given about the academic levels required. Please note that date restrictions may apply to some English language qualifications.