About the course
What does it take to be an effective manager? How can marketers maximise return on investment?
To succeed in management and marketing, you must be imaginative, innovative and use your initiative to solve business challenges. You must combine originality with the ability to analyse market data and remain focused on results, even in difficult environments.
At Essex Business School, where this course is taught, we encourage you to become an independent thinker and act creatively and strategically to help organisations succeed, whatever their challenge.
This course enables you to combine the study of management with the opportunity to develop marketing expertise. You learn what’s involved in managing modern organisations and understand the role of customers, consumers, the service relationship and brand management. We also develop your practical skills in communication, data analysis and critical thinking.
You explore topics such as:
- digital marketing and social media
- marketing management
- consumer behaviour
- brand management
- business strategy
- organisational behaviour
In your first year, you benefit from a general business studies education, introducing you to accounting, finance and economics, as well as management and marketing. Our common first year gives you the flexibility to follow a range of careers after you graduate.
In your final year, you have the opportunity to put your knowledge into practice by completing an in-depth, independent research project or dissertation. This will give you the chance to further develop vital employability skills in areas of research, time management and critical thinking.
Essex Business School is ranked in the UK’s top 25 for research excellence (REF, 2014) and attracts students and academics from all over the world. We are committed to ethical and sustainable business and are a signatory of the UN Principles for Responsible Management Education (PRME). By studying with us, you gain more than the foundations for a successful career in marketing management; you are part of a movement that seeks to make organisations better places to do business.
This course can also be taken with an optional study abroad or placement year.
“Before university, I was unsure about what I wanted to do. Studying so many different modules over three years helped me realise that I wanted to go into marketing – and I haven’t looked back since. I secured a direct marketing role straight after graduation and currently work in a recruitment agency based in Central London.”
Srija Neupane, BSc Management and Marketing (2014)
Why not enhance your CV by studying abroad? The four-year version of our BSc Management and Marketing allows you to spend your third year at one of our partner institutions around the world, while otherwise remaining identical to the three-year course. You won’t be charged tuition fees during this year (2017 entry).
Studying abroad can greatly enhance your career prospects. Not only will you experience other cultures and languages, a year abroad will provide evidence to employers that you’re mature, adaptable, and organised.
You can study abroad in the United States, Europe, Canada, Australia, New Zealand, Latin America, the Middle East, Hong Kong and Japan with one of our overseas partners.
A placement year provides an alternative option, enabling you to develop your practical business skills by working for an external organisation. You won't pay tuition fees during this time (2017 entry). During your time away from study, you can build key industry contacts that will be invaluable as you progress in your career.
The Essex Business School Placements Manager can offer bespoke support throughout the process of researching, applying and interviewing for placements. However, it is your responsibility to apply, prepare for and secure your own role. In recent years, our students have gained placements with organisations such as BMW, Samsung and Cummins.
Our expert staff
You learn from a highly qualified, engaging team with a variety of research interests, industry experience and proven academic track records. Their teaching draws upon a mixture of contemporary marketing practice, management theory and cutting-edge academic research to ensure you hear about the issues impacting the world of business right now.
Our staff specialise in areas including:
- Small to Medium Enterprises (SMEs)
- historical aspects of management
- issues of diversity, such as gender and ethnicity
- cultural production
Our BSc Management and Marketing is based at our Colchester Campus, home to the UK’s first zero carbon business school building.
Set around a lush winter garden, the Eden-style dome gives the building its own micro-climate. You enjoy a stunning work environment, offering:
- a virtual trading floor with Bloomberg Financial Market Labs offering direct use of financial data, information and analytics
- modern lecture theatres
- study pods and innovation booths for group working
- a café with an adjacent sun terrace
- study skills resources to help you excel in coursework and exams
Our Colchester building is situated on the University’s Knowledge Gateway, featuring the Parkside Office Village. Here, student entrepreneurs can access start-up space amongst a group of innovative SMEs, who can also provide valuable opportunities for business networking, placements and internships.
The Students’ Union Creative Suite, based in the Silberrad Student Centre, is home to a collection of Apple Macs installed with the latest editing software, such as Adobe InDesign and Photoshop. The suite has a similar feel to the offices of modern marketing agencies and provides you with free-to-use technology that can greatly enhance your studies.
In 2015, 84% of Essex Business School undergraduates and 98.6% of our international (non-UK/EU) undergraduates were in graduate level work or study within six months of graduating (DLHE 2015 leavers).
As well as preparing you for a career in marketing and management, your introductory first year provides you with the necessary knowledge to seek roles in financial analysis, public administration and accountancy.
Our recent graduates are employed by high-profile companies and exciting SMEs including:
- John Lewis Partnership
- WeFarm, a social enterprise helping farmers out of poverty
- Footprint Digital, a fast-growing digital marketing agency
Many have also started their own successful businesses. Recent examples include:
We provide access to a number of employability opportunities within the School, including employer talks, and work with the University’s Employability and Careers Centre to help you find out about further work experience, internships, placements and volunteering.
UK entry requirements
GCSE: Mathematics C
IB: 30 points, including Standard Level Mathematics or Maths Studies grade 4, if not taken at Higher Level. We are also happy to consider a combination of separate IB Diploma Programmes at both Higher and Standard Level. Please note that Maths in the IB is not required if you have already achieved GCSE Maths at grade C or above.
Exact offer levels will vary depending on the range of subjects being taken at higher and standard level, and the course applied for. Please contact the Undergraduate Admissions Office for more information.
Entry requirements for students studying BTEC qualifications are dependent on units studied. Advice can be provided on an individual basis. The standard required is generally at Distinction level.
International and EU entry requirements
We accept a wide range of qualifications from applicants studying in the EU and other countries.
for further details about the qualifications we accept. Include information in your email about the
high school qualifications you have already completed or are currently taking.
English language requirements
English language requirements for applicants whose first language is not English: IELTS 6.0 overall. Different requirements apply for second year entry, and specified component grades are also required for applicants who require a Tier 4 visa to study in the UK.
Other English language qualifications may be acceptable so please contact us for further details. If we accept the English component of an international qualification then it will be included in the information given about the academic levels listed above. Please note that date restrictions may apply to some English language qualifications
If you are an international student requiring a Tier 4 visa to study in the UK please see our immigration webpages for the latest Home Office guidance on English language qualifications.
If you do not meet our IELTS requirements then you may be able to complete a pre-sessional English pathway that enables you to start your course without retaking IELTS.
Applications for our full-time undergraduate courses should be made through the Universities and Colleges Admissions Service (UCAS). Applications are online at: www.ucas.com. Full details on this process can be obtained from the UCAS website in the how to apply section.
Our UK students, and some of our EU and international students, who are still at school or college, can apply through their school. Your school will be able to check and then submit your completed application to UCAS. Our other international applicants (EU or worldwide) or independent applicants in the UK can also apply online through UCAS Apply.
The UCAS code for our University of Essex is ESSEX E70. The individual campus codes for our Loughton and Southend Campuses are ‘L’ and ‘S’ respectively.
Business Taster Day
Visit us on Wednesday 5 July 2017 to meet our students, tour our campus and find out what it's like to study business at Essex.
Applicant Days and interviews
Resident in the UK? If your application is successful, we will invite you to attend one of our applicant days. These run from January to April and give you the chance to explore the campus, meet our students and really get a feel for life as an Essex student.
Some of our courses also hold interviews and if you’re invited to one, this will take place during your applicant day. Don’t panic, they’re nothing to worry about and it’s a great way for us to find out more about you and for you to find out more about the course. Some of our interviews are one-to-one with an academic, others are group activities, but we’ll send you all the information you need beforehand.
If you’re outside the UK and are planning a trip, feel free to email email@example.com so we can help you plan a visit to the University.
Our Colchester Campus events are a great way to find out more about studying at Essex. In 2017 we have three undergraduate Open Days (in June, September and October). These events enable you to discover what our Colchester Campus has to offer. You have the chance to:
- tour our campus and accommodation
- find out answers to your questions about our courses, student finance, graduate employability, student support and more
- meet our students and staff
Check out our Visit Us pages to find out more information about booking onto one of our events. And if the dates aren’t suitable for you, feel free to get in touch by emailing firstname.lastname@example.org and we’ll arrange an individual campus tour for you.
If you live too far away to come to Essex (or have a busy lifestyle), no problem. Our 360 degree virtual tour allows you to explore the Colchester Campus from the comfort of your home. Check out our accommodation options, facilities and social spaces.
Our staff travel the world to speak to people about the courses on offer at Essex. Take a look at our list of exhibition dates to see if we’ll be near you in the future.