About the course
What do you need to know to be successful in business? What skills must you have to be an effective manager or leader?
BBA Business Administration is a broad business and management degree, where you gain comprehensive knowledge of the main functional areas of a company. You study a wide range of subjects and develop your practical managerial skills to prepare you for a successful career in any aspect of business.
You are encouraged to undertake a paid placement year to further develop your business connections and practical skills whilst working for real-world organisation.
Study areas include:
- business strategy
- business creation and growth
- organisation behaviour and management
- supply chain management
- marketing and marketing communications
- accounting and finance
- management and entrepreneurial theory
Group work tasks develop your team working skills and our business simulation project puts you in charge of your own virtual venture. In competition with other students, you develop your skills in problem solving, analysis and creativity as you make decisions to optimise your business’ performance.
In your final year, you put your knowledge into practice by producing a business plan, industry report or dissertation in an area of your choice. As well as developing the research and analytical skills needed for the workplace, you can take the opportunity to make valuable business connections by gathering case studies and interviews.
This course also gives you the option to follow a specialised pathway in Applied Quantitative Methods (AQM).
With employers looking for graduates with data analysis skills, The University of Essex is one of just three UK universities to have received Q-Step Affiliate status. By completing necessary AQM modules, your quantitative skills are evidenced on your transcript to give you the competitive edge in the jobs market. We can also provide work placement bursaries to develop your skills in evaluating numerical evidence, analysing data and designing research.
BBA Business Administration is taught at Essex Business School, ranked in the UK’s top 20 business schools by the Chartered Association of Business Schools. We’re in the top 25 in the UK for research excellence (REF, 2014) and use the latest thinking in our teaching to ensure your education is at the cutting edge of current and emerging trends.
We’re an international school which places a strong emphasis on responsible management, ethics and sustainable business practice. We encourage our students to think strategically, act responsibly and have the confidence to innovate to make positive change in turbulent economic environments.
"I wasn’t sure which area of business I wanted to work in when I applied to university. I chose BBA Business Administration because it provides broad knowledge of a range of management areas, giving flexibility after I graduate. I’ve found the employability team really helpful; I gained a summer internship in Malaysia thanks to their CV support. I’ve loved the opportunity to produce a consultancy report for local charity SAVS and even learnt French in my first year for free."
Aiman Fadlina Binti Shameer, BBA Business Administration (to be awarded 2017)
You may decide to study abroad during your third year and take advantage of our fee-wavier during this period.
By opting for our four-year BBA Business Administration, you can spend a year studying at one of our exchange partners in the United States, Europe, Canada, Australia, New Zealand, Latin America, the Middle East, Hong Kong or Japan. Your degree content remains otherwise the same as the three-year course.
Studying abroad can enhance your career prospects by broadening your degree both socially and academically. You experience other cultures and languages and prove to employers that you’re mature, flexible and organised.
As an alternative, we also offer a work placement year option at no extra cost in tuition fees.
With this version of BBA Business Administration, you can boost your CV by gaining work experience with an external organisation. We offer bespoke support throughout the process of researching, applying and interviewing for placements. However, it is your responsibility to apply, prepare for and secure your own role.
In recent years, our students have gained placements with organisations such as BMW, Samsung and Cummins.
Our expert staff
You’re taught by an internationally respected team with a mixture of academic and industry experience and varied, cutting-edge research interests.
Our academics specialise in areas including:
- new product development
- human resource management
- social responsibility
Our BBA Business Administration is based at our Southend Campus, just an hour’s train journey from London, offering superb opportunities for networking and internships.
Studying in Southend is a rewarding and exciting experience. Located in the vibrant seaside town of Southend-on-Sea, the town centre campus means you are amongst the buzz of the High Street’s shops, restaurants and bars. You benefit from our award-winning new building, The Forum, with excellent learning facilities, such as a 24-hour computer suite and study pods.
Our BBA Business Administration is designed to help you take your first steps into management and gives you the flexibility to enter any area of business. By gaining a fully-rounded business education, you may decide to explore careers in financial analysis, marketing, public administration, finance and HR.
Essex Business School provides you with the knowledge and skills required to compete in today’s competitive job market. In 2015, 84% of our undergraduates and 98.6% of our international (non-UK/EU) undergraduates were in graduate level work or study within six months of graduating (DLHE 2015 leavers).
Many of our recent graduates work for a wide range of high-profile companies including:
- Bank of England
- John Lewis Partnership
We also have a strong history of graduate entrepreneurs and start-up businesses. Recent examples include ethical fashion range Fikay Fashion, developed by EBS graduate Aaron Jones BEM, and the Nordics’ largest entrepreneurial jobs portal, Startupmatcher.com.
We provide you with access to a range of employability opportunities and work with the University’s Employability and Careers Centre to support you to find work experience, internships, placements and voluntary opportunities both during and after your degree.
Studying at Essex is about discovering yourself, so your course combines compulsory and optional modules to make sure you gain key knowledge in the discipline, while having as much freedom as possible to explore your own interests. Our research-led teaching is continually evolving to address the latest challenges and breakthroughs in the field, therefore to ensure your course is as relevant and up-to-date as possible your core module structure may be subject to change.
For many of our courses you’ll have a wide range of optional modules to choose from – those listed in this example structure are just a selection of those available. The opportunity to take optional modules will depend on the number of core modules within any year of the course. In many instances, the flexibility to take optional modules increases as you progress through the course.
Our Programme Specification gives more detail about the structure available to our current first-year students, including details of all optional modules.
This module expands your knowledge and understanding of the principles and practices involved in starting and growing a business. You develop a greater understanding of the various aspects involved in new venture creation and growth, from opportunity identification, evaluation and implementation through to continued growth and management. Using practical exercises, case studies and videos, you learn about the business life cycle from start-up to growth and maturity and explore business development from economic and behavioural perspectives.
This module introduces you to key economic theories and concepts, covering highly topical issues affecting the business world. Using real-life case studies, you explore the key microeconomics principles and concepts that can help to explain why economic activities occur and explore whether it is possible to improve economic situations for society.
Explore the principles of financial and management accounting; the recording of transactions; the preparation of financial statements and their analysis; the principles of cost accumulation and decision making in businesses; techniques of cost control; the management of working capital; the sources of funding and investment appraisal.
This module provides a broad introduction to marketing at national and international levels. You explore the marketing of both products and services in organisations of different sizes, with a particular focus on entrepreneurial organisations. You explore the marketing environment for new ventures and the challenges of marketing in regional, local and global marketplaces. Other topics include the use of marketing information and research, strategic marketing planning and the marketing mix.
Gain a basic understanding of the wide variety of techniques available for analysis in business management. This is especially relevant in today's data-driven society, where large, complex data sets are widespread across many different sectors.
This module provides a preliminary understanding of international business. You are introduced to the global business environment and how this impacts upon corporations and their decision to operate internationally. You explore the different strategies organisations can adopt when entering international markets and examine aspects of managing multinational corporations, such as marketing, human resource management and global supply chain management.
This module encourages you to become an active, independent learner, with the ability to reflect on business situations and form your own opinions. We cover areas designed to help you adjust to a university business education so you can perform to your full academic and professional potential. We explore the importance of referencing, constructing a coherent argument and developing writing skills for a variety of purposes, such as academic essays, exams and reports. We develop your analytical skills, critical thinking, presentation and communication skills to help you get the most from your time at university.
Develop your career awareness and employability skills through presentations, panel discussions and skills workshops. This module allows your to plan your career from the beginning of your degree through personal development planning and engaging in opportunities.
Explore the relationship between the innovation process and the use and management of technology, together with its links to the development of business strategy, dynamic interactions with innovation networks, learning processes and government support for innovation.
This module explores the benefits, challenges, limitations and risks of trading online. You examine how ecommerce is conducted and contrast the management challenges faced by electronic businesses with those of traditional enterprises. You look at the e-infrastructure process, the role of web hosting and integration and consider cyber-security threats. You discuss the strategic power of the internet and explore how this might impact the future of business.
To be an effective manager or leader, you need to understand organisational behaviour. This module provides awareness of the organisational factors and management processes influencing the behaviour and performance of people at work. You explore different perspectives on organisational processes, covering topics such as group development and teamwork, leadership, change management, organisational culture and development interventions.
Discover the content and processes of international market expansion, gaining insights into pre-entry decision making and post-entry management. You discuss theoretical perspectives on international expansion before exploring different modes of international expansion including non-equity and equity modes.
This module equips you with the analytical and strategic skills needed to start and grow a successful business. We use case studies and practical examples to introduce the strategic issues and challenges affecting different stages of the business cycle. You learn how to create a value proposition and competitive advantage in complex entrepreneurial environments. You work both individually and in groups to discuss the different strategies for achieving business development and growth. Topics include entrepreneurial and intrapreneurial capabilities, resources, developing business models and building entrepreneurial culture by providing strategic direction to organisations.
Gain an in-depth understanding of the external context within which international businesses operate, and the opportunities and challenges this poses to entrepreneurial firms, large and small. You examine the rationale for studying international business by discussing current developments in the global economy, particularly economic, financial, political/legal, technological and cultural challenges.
Examine the various determinants of consumer behaviour, the theories of consumer behaviour and their application to managerial decision-making. You also gain an appreciation of understanding consumer behaviour in areas of new product testing, and advertising, distribution and pricing research.
This module links subject understanding to employability, ensuring you’re prepared to take advantage of graduate opportunities at the point they’re advertised. You gain an understanding of the graduate labour market and recruitment processes, as well as timelines for recruitment and interview and assessment centre techniques. You also learn about options for postgraduate study.
Enhance your understanding of the concepts and nature of strategy and its interactions with the macro environment, industries/sectors and business operations. You develop your skills analysing opportunities and threats, managing strategic capability and resources, understanding competitive advantage, competition and collaboration, directions and methods of business development, as well as managing strategic change.
This module explores the connections between manufacturing operations, purchasing, transportation, delivery and logistics. You learn how these areas must be managed as a singular process and examine the links between partners in a supply chain, such as vendors, carriers and information systems providers.
This module introduces the main research methods and processes in business, management and entrepreneurship. You are equipped with the knowledge and skills to produce sound academic research. You learn how to select and apply appropriate research methods depending on your objectives and determine the quality and value of your findings. You are taught how to design, plan and analyse qualitative and quantitative research. You learn how to design a research proposal, collect different types of data and present your results.
This module introduces the role of communications in marketing. You explore communication theories and models and learn how to produce a marketing communications plan. You examine the marketing communications mix, including tools such as advertising, sales promotion, direct marketing, public relations and sponsorship. You learn how packaging and merchandising contribute towards corporate and brand identity, as well as the impact of word of mouth. You examine the impact of rapid technological change on marketing communications and the challenges of changing market conditions and public perceptions.
This module builds on your understanding of management and organisation by considering the ethics of business activity. You are introduced to the origins, practice and theory of business ethics and corporate social responsibility (CSR). You consider a range of perspectives and use business literature to critically examine organisational ethics and analyse its challenges.
This module gives you the opportunity to put your commercial knowledge into practice by producing a business plan, industry report or dissertation. You carry out an independent, original piece of research in a suitable area of your choice and refine the analytical, critical thinking and time management skills needed for a successful career in business. This practical project culminates in an 8,000-10,000 word document and could involve the collection of primary data through surveys, questionnaires, interviews and content analysis, as well as desk research.
On a placement year you gain relevant work experience within an external business or organisation, giving you a competitive edge in the graduate job market and providing you with key contacts within the industry. The rest of your course remains identical to the three-year degree.
On your year abroad, you have the opportunity to experience other cultures and languages, to broaden your degree socially and academically, and to demonstrate to employers that you are mature, adaptable, and organised. The rest of your course remains identical to the three-year degree.
- Teaching includes a combination of lectures, seminars and computer-based lab sessions
- Modules delivered by experts in the field as well as guest speakers
- Contribute and interact in lectures through the use of smart technology
- Lecture presentations and notes are uploaded online beforehand to help you prepare in advance
- Complete your final-year project in consultation with a personal supervisor
- Assessed through traditional methods of end-of-year exams and multiple choice questions in class tests and essays
- Plus more innovative and creative assessments include laboratory work, poster presentations, real-business case problems and group presentations
- Your first year marks do not count towards your final degree
UK entry requirements
GCSE: Mathematics C
IB: 30 points, including Standard Level Mathematics or Maths Studies grade 4, if not taken at Higher Level. We are also happy to consider a combination of separate IB Diploma Programmes at both Higher and Standard Level. Please note that Maths in the IB is not required if you have already achieved GCSE Maths at grade C or above.
Exact offer levels will vary depending on the range of subjects being taken at higher and standard level, and the course applied for. Please contact the Undergraduate Admissions Office for more information.
Entry requirements for students studying BTEC qualifications are dependent on units studied. Advice can be provided on an individual basis. The standard required is generally at Distinction level.
International and EU entry requirements
We accept a wide range of qualifications from applicants studying in the EU and other countries.
for further details about the qualifications we accept. Include information in your email about the
high school qualifications you have already completed or are currently taking.
IELTS entry requirements
English language requirements for applicants whose first language is not English: IELTS 6.0 overall. (Different requirements apply for second year entry.)
If you do not meet our IELTS requirements then you may be able to complete a pre-sessional English pathway that enables you to start your course without retaking IELTS.
If you are an international student requiring a Tier 4 visa to study in the UK please see our immigration webpages for the latest Home Office guidance on English language qualifications.
Other English language qualifications may be acceptable so please contact us for further details. If we accept the English component of an international qualification then it will be included in the information given about the academic levels required. Please note that date restrictions may apply to some English language qualifications.
Applications for our full-time undergraduate courses should be made through the Universities and Colleges Admissions Service (UCAS). Applications are online at: www.ucas.com. Full details on this process can be obtained from the UCAS website in the how to apply section.
Our UK students, and some of our EU and international students, who are still at school or college, can apply through their school. Your school will be able to check and then submit your completed application to UCAS. Our other international applicants (EU or worldwide) or independent applicants in the UK can also apply online through UCAS Apply.
The UCAS code for our University of Essex is ESSEX E70. The individual campus codes for our Loughton and Southend Campuses are ‘L’ and ‘S’ respectively.
Applicant Days and interviews
Resident in the UK? If your application is successful, we will invite you to attend one of our applicant days. These run from January to April and give you the chance to explore the campus, meet our students and really get a feel for life as an Essex student.
Some of our courses also hold interviews and if you’re invited to one, this will take place during your applicant day. Don’t panic, they’re nothing to worry about and it’s a great way for us to find out more about you and for you to find out more about the course. Some of our interviews are one-to-one with an academic, others are group activities, but we’ll send you all the information you need beforehand.
If you’re outside the UK and are planning a trip, feel free to email email@example.com so we can help you plan a visit to the University.
Our Southend Campus events are a great way to find out more about studying at Essex. In 2017 we have two undergraduate Open Days (in June and October). These events enable you to discover what our Southend Campus has to offer. You have the chance to:
- tour our campus and accommodation
- find out answers to your questions about our courses, student finance, graduate employability, student support and more
- meet our students and staff
Check out our Visit Us pages to find out more information about booking onto one of our events. And if the dates aren’t suitable for you, feel free to get in touch by emailing firstname.lastname@example.org and we’ll arrange an individual campus tour for you.
If you live too far away to come to Essex (or have a busy lifestyle), no problem. Our 360 degree virtual tour allows you to explore the Southend Campus from the comfort of your home. Check out our accommodation options, facilities and social spaces.
Our staff travel the world to speak to people about the courses on offer at Essex. Take a look at our list of exhibition dates to see if we’ll be near you in the future.