About the course
Organisations of all sizes must analyse complex business data to remain competitive. Business analytics helps to predict market trends and improve business processes. It empowers managers to make strategic decisions to improve performance in areas such as product development, operations, marketing, sales and supply chain management.
Our MSc Business Analytics develops your analytical skills so you can solve complex business problems. You’re trained to organise, integrate and interpret data so you can make insightful forecasts into all aspects of business operation and implement appropriate actions.
You cover topics such as:
- statistics and forecasting
- data mining, visual and analytical techniques
- global supply networks
- economic theory
- business management
Our range of optional modules gives you the opportunity to specialise in a variety of complementary business, management and marketing subjects.
Essex Business School, where this course is taught, is home to the ESRC Business and Local Government Data Research Centre, which helps local authorities and businesses across the UK to harness data more effectively. Not only does the centre have expert data analytics facilities, you’re taught by academics who are actively involved in researching big data and collaborating with businesses to solve real-world issues.
Our School is home to an international community of students and staff. Across our two campuses, our current Masters students join us from more than 40 different nationalities. The University of Essex also offers a number of scholarship and discounts for Masters study, including tailored awards for international applicants.
MSc Business Analytics can be studied on a full-time, part-time or modular basis (ideal if you’d like to gain a qualification whilst in employment).
“I applied to the University of Essex because I considered it to be one of the best institutions in the UK for big data systems and analysis and has a great reputation for finance and management. I chose this course because I wanted to broaden my knowledge of database and financial management and gain experience of working with large datasets.”
Ömer Coskun, MSc Business Analytics (2016)
Our expert staff
Our expert academics are at the forefront of the big data debate and reflect this thinking in their teaching.
Essex Business School is in the top 25 in the UK for research excellence (REF 2014) and is recognised for being at the cutting edge of research in: business ethics and corporate social responsibility; organisation studies; leadership and strategy; finance and banking; risk management; and international management.
MSc Business Analytics is based at our Southend Campus, with its excellent study and social facilities.
You benefit from being located close to London in the Thames Gateway, one of the UK’s priority areas for economic growth – offering fantastic internship and networking opportunities.
Southend is a seaside town with award-winning beaches, a vibrant night life and excellent transport links. You have access to The Forum, a state-of-the-art building with 24-hour computer suites and study pods. Unlike our Colchester Campus, Essex Business School in Southend is a town centre campus, so you’re amongst the buzz of the High Street, with its excellent bars, shops and restaurants and employment opportunities.
The University of Essex provides initiatives, including those for international students, to help you perform to your best academic potential, such as free academic English classes.
Data is the driving force behind critical business decisions, so data scientists and analysts are in great demand in both start-ups and well-established companies. Becoming an expert in data analytics means you can help businesses gain competitive advantage by becoming better at making decisions and predictions through organising, analysing, integrating and interpreting data.
This course will equip you with essential numerical, analytical and problem solving skills for a thriving career as a business analyst, manager, or consultant in private and public enterprises.
We have a dedicated employability team within our department, in addition to the University of Essex Employability and Careers Centre, so you are well-placed to find work opportunities both during your course and after you graduate.
In 2014, 87% of all of our Masters graduates were in work or further study within six months of graduating. Read our graduate profiles to find out the types of organisations our Masters students go on to work for.
Postgraduate study is the chance to take your education to the next level. The combination of compulsory and optional modules means our courses help you develop extensive knowledge in your chosen discipline, whilst providing plenty of freedom to pursue your own interests. Our research-led teaching is continually evolving to address the latest challenges and breakthroughs in the field, therefore to ensure your course is as relevant and up-to-date as possible your core module structure may be subject to change.
For many of our courses you’ll have a wide range of optional modules to choose from – those listed in this example structure are, in many instances, just a selection of those available. Our Programme Specification gives more detail about the structure available to our current postgraduate students, including details of all optional modules.
Managerial Economics applies economic theory to business management, decision making and forward planning. This module explores how economic concepts, such as profit, demand, cost, pricing production, competition and business cycles, can be used to solve business problems.
Matching the ability to supply a product or service with customer demand is vital for any organisation. Excess supply can lead to wastage and increased costs, but too little can irritate customers and result in lost revenue. Supply chain management is a complex and challenging task, but, done right, it can create significant competitive advantage. This module explores how organisations manage their product range and operations to best align supply with demand in a global environment, categorised by expanding product variety, increasing outsourcing, and continuous advances in business analytics. You explore areas such as industry competition, resource allocation, organisational learning and competitive dynamics.
Data analytics presents a massive opportunity for business leaders, managers and entrepreneurs alike in modern globalised economies. You explore how crucial data analytics is in today's business world, and consider real-world examples where businesses have harnessed this power to solve critical problems. You learn a wide variety of data mining, visual and analytical techniques which can be applied to data generated from different markets and businesses.
The importance of data and evidence driven decision making cannot be overstated in today’s world. Managers have access to vast amounts of data, as well as tools which can help them analyse the data. The ability to understand this data and use it to support your decisions is increasingly proving to be a necessary skill in a typical manager’s portfolio.
Gain the key skills and competencies to carry out management research or prepare a comprehensive business plan, suitable for the completion of a Masters level programme. You address the philosophical issues underlying management research, and discover how to select methods and judge the quality and value of research outcomes.
Your dissertation is the culmination of your Masters programme, where you apply the knowledge gained on your course to produce a 15,000 word independent piece of work. You generate an original idea, analyse literature and current knowledge and produce a coherent argument that shows your ability to relate theory to practice. Your dissertation will help you develop vital skills for the workplace, as well as the ability to analyse real problems through an academic lens. You are assigned a supervisor for the duration of your project.
Achieve an advanced understanding of international business and strategy, and the content and processes of different international expansion modes. You examine why firms enter international markets, and explore different forms of international growth by observing current business practice, case study evidence and theory.
Gain an advanced understanding of the external context within which international businesses operate, and the opportunities and challenges this poses to entrepreneurial firms, large and small. You are introduced to key international trade theories and practices, and the application of these to the study of entrepreneurship. You also discuss the external challenges facing international firms, particularly economic, financial, political-legal, technological and cultural challenges.
This module helps you to identify and understand the main business functions that can support an entrepreneur when determining whether there is sufficient opportunity to launch a new venture. You acquire the critical, transferable and practical skills required to create or manage a new or entrepreneurial organisation. You explore how new businesses are developed and managed, including spin-offs from large firms and social enterprises, and learn how to identify new business opportunities. Topics include: idea generation; the development of business models; networking; marketing; finance; human resource management; customer relationship management and driving growth.
We develop your employability skills in leadership, team work, decision making and communication to help you secure your dream job:
- our teaching is interactive; you learn through group working and applied projects
- choose from a wide range of modules
- take part in the Essex Business School open seminar series and hear from world-renowned academics
- research is embedded into our curriculum, so you graduate ready to tackle current entrepreneurial issues
- Regular assessment is by coursework, presentations, case studies, group work, tests and examinations
- You submit a 15,000 word dissertation
UK entry requirements
A 1st, 2:1 or good 2:2 degree in business, engineering, or science, including an introductory knowledge of statistics, calculus and algebra.
International and EU entry requirements
We accept a wide range of qualifications from applicants studying in the EU and other countries.
for further details about the qualifications we accept. Include information in your email about the
undergraduate qualification you have already completed or are currently taking.
IELTS entry requirements
IELTS 6.5 overall with a minimum component score of 5.5
If you do not meet our IELTS requirements then you may be able to complete a pre-sessional English pathway that enables you to start your course without retaking IELTS.