About the course
What are the challenges facing marketing and branding today? What links are there between management, marketing and culture?
Modern marketing requires a global mind-set. Today’s marketers don’t just need an understanding of consumer needs, they must be able to communicate to diverse, global audiences and be sensitive to cultural and international differences. At Essex, we equip you with the skills that organisations demand in a complex global economy.
On this course, you learn how to analyse and apply marketing and brand communication theories and develop an understanding of their social, political and cultural context. We look beyond the marketing mix to explore the wider implications on the discipline and the challenges marketers face, such as gender stereotyping, marketing ethics and promoting products and services internationally. You develop visual literacy and the capacity to think creatively and independently.
You gain an in-depth knowledge of areas including:
- managerial and cultural perspectives on marketing
- branding and consumer behaviour, including cultural considerations
- strategic brand communication
- corporate marketing strategy
MSc Marketing and Brand Management is run by Essex Business School, ranked in the UK top 20 by the Chartered Association of Business Schools. We’re also in the top 25 in the UK for research excellence (REF, 2014), ensuring your course content is relevant to the issues currently being faced by organisations around the world. Our Masters students join us from more than 40 countries, so you join a lively, international community.
This course is also available to study part-time and you may be eligible for scholarships and discounts.
“I did my undergraduate degree at Essex and felt comfortable here, so I decided to stay for my Masters. The teaching is excellent and I love the facilities in the new business school building. After I graduate, I’ll be joining the John Lewis graduate buying scheme. It’s an opportunity I wouldn’t have had without my Masters or the extra-curricular activities I’ve been involved with.”
Chloe Mongelard, MSc Marketing and Brand Management
Our expert staff
As well as learning from our internationally renowned academics, you hear from a range of professionals already working in the field. They help you to understand how to use your degree in a professional context, meaning that you graduate as an experienced independent researcher, marked by both academic rigor and business relevance.
This degree is based at the Colchester Campus, at the state-of-the-art Essex Business School building, with its zero carbon design.
You benefit from a range of excellent learning and social facilities, including modern teaching rooms, a winter garden and sun terrace, with plenty of space for group working, and Bonds café. You can also access study skills workshops and advice from the EBS Learning Team.
The Silberrad Student Centre is open to all students and is home to the Students’ Union Creative Suite. This collection of Apple Macs installed with the latest editing software, such as Adobe InDesign and Photoshop, has a similar feel to the offices of modern marketing agencies and provides you with free-to-use technology that can greatly enhance your studies.
This course provides an excellent foundation to build your career in marketing and brand management by developing your skills in creativity, innovation and ethical awareness.
In 2014, 87% of all of our Masters leavers were in work or further study within six months of graduating. Read our graduate profiles to see the types of organisations our students progress to work at.
Whether you want to work for a leading global organisation or start your own business, our employability team and the University’s Employability and Careers Centre can help you find out about further work experience, internships, placements, and voluntary opportunities.
Postgraduate study is the chance to take your education to the next level. The combination of compulsory and optional modules means our courses help you develop extensive knowledge in your chosen discipline, whilst providing plenty of freedom to pursue your own interests. Our research-led teaching is continually evolving to address the latest challenges and breakthroughs in the field, therefore to ensure your course is as relevant and up-to-date as possible your core module structure may be subject to change.
For many of our courses you’ll have a wide range of optional modules to choose from – those listed in this example structure are, in many instances, just a selection of those available. Our Programme Specification gives more detail about the structure available to our current postgraduate students, including details of all optional modules.
Your dissertation is the culmination of your Masters programme, where you apply the knowledge gained on your course to produce an extended independent piece of work. You generate an original idea, analyse literature and current knowledge and produce a coherent argument that shows your ability to relate theory to practice. Your dissertation will help you develop vital skills for the workplace, as well as the ability to analyse real problems through an academic lens. You are assigned a supervisor for the duration of your project.
Evaluate the various approaches to understanding organisational phenomena and the complexities of the organisational and social world. You are introduced to alternative perspectives on various dynamics found in and around organisations, such as structure, culture, power and politics, and ethical issues. You question what management is about, what it is for and what it seeks to do, challenging many of the taken-for-granted assumptions of the conventional undergraduate management text book.
This module introduces the methods of research in the fields of management and marketing. You explore a variety of quantitative and qualitative methods, using examples and case studies to determine the suitability of different types of research in particular situations. You gain understanding of research ethics and acquire the skills to organise and undertake a research project.
Strategic brand communication considers all the means by which brand meaning is created and circulated - not only through channels such as promotion and distribution, but also how for example employees are utilised for the purpose of communicating a consistent brand message. You analyse the underlying ideas that inform how brand messages are constructed, and how for example stereotypes or normative ideas of gender are reproduced in those messages.
This module evidences how buyer behaviour plays an essential role in marketing strategy. You consider how marketers use consumer insights and behaviour theory and look beyond the act of buying to consider the entire consumption cycle, from pre to post-purchase. You explore consumer behaviour theories in relation to market consumption, viewing consumers as individuals, decision-makers and social beings, and discuss the wider implications of living in a consumer society.
Explore the foundational principles of marketing as an academic subject and practice, by considering marketing from different perspectives including consumer behaviour, the marketing mix perspective, services marketing, retail and place marketing, marketing communications, ethical marketing, and global marketing.
Corporate marketing goes beyond the traditional customer and product/service focus of conventional marketing modules. You are introduced to a number of key concepts including corporate identity, corporate culture, corporate image, corporate reputation, and corporate brands and how they facilitate our understanding and the management of corporate-level organisational issues and challenges in a multi-stakeholder environment.
- Tailor the content of your course to more closely fit your interests and aspirations
- Courses focus on practical applications and links with industry
- We run an open seminar series
- Regular assessment is by coursework, presentations, case studies, group work, tests and examinations
- You submit a 15,000 word dissertation
UK entry requirements
A 1st, 2:1 or good 2:2 degree in management, marketing, or a related social science, for example sociology, psychology or communication sciences, or humanities.
International and EU entry requirements
We accept a wide range of qualifications from applicants studying in the EU and other countries.
for further details about the qualifications we accept. Include information in your email about the
undergraduate qualification you have already completed or are currently taking.
IELTS entry requirements
IELTS 6.5 overall with a minimum component score of 5.5 except for 6.0 in writing
If you do not meet our IELTS requirements then you may be able to complete a pre-sessional English pathway that enables you to start your course without retaking IELTS.
We hold postgraduate events in February/March and November, and open days for all our applicants throughout the year. Our Colchester Campus events are a great way to find out more about studying at Essex, and give you the chance to:
- tour our campus and accommodation
- find out answers to your questions about our courses, student finance, graduate employability, student support and more
- meet our students and staff
If the dates of our organised events aren’t suitable for you, feel free to get in touch by emailing firstname.lastname@example.org and we’ll arrange an individual campus tour for you.
If you live too far away to come to Essex (or have a busy lifestyle), no problem. Our 360 degree virtual tour allows you to explore the Colchester Campus from the comfort of your home. Check out our accommodation options, facilities and social spaces.
Our staff travel the world to speak to people about the courses on offer at Essex. Take a look at our list of exhibition dates to see if we’ll be near you in the future.
You can apply for our postgraduate courses online. You’ll need to provide us with your academic qualifications, as well as supporting documents such as transcripts, English language qualifications and certificates. You can find a list of necessary documents online, but please note we won’t be able to process your application until we have everything we need.
There is no application deadline but we recommend that you apply before 1 July for our taught courses starting in October. We aim to respond to applications within two weeks. If we are able to offer you a place, you will be contacted via email.