About the course
What are the challenges facing marketing and branding today? What links are there between management, marketing and culture?
Modern marketing requires a global mind-set. Today’s marketers don’t just need an understanding of consumer needs, they must be able to communicate to diverse, global audiences and be sensitive to cultural and international differences. At Essex, we equip you with the skills that organisations demand in a complex global economy.
On this course, you learn how to analyse and apply marketing and brand communication theories and develop an understanding of their social, political and cultural context. We look beyond the marketing mix to explore the wider implications on the discipline and the challenges marketers face, such as gender stereotyping, marketing ethics and promoting products and services internationally. You develop visual literacy and the capacity to think creatively and independently.
You gain an in-depth knowledge of areas including:
- managerial and cultural perspectives on marketing
- branding and consumer behaviour, including cultural considerations
- strategic brand communication
- corporate marketing strategy
MSc Marketing and Brand Management is run by Essex Business School. We’re in the top 25 in the UK for research excellence (REF, 2014), ensuring your course content is relevant to the issues currently being faced by organisations around the world. Our Masters students join us from more than 40 countries, so you join a lively, international community.
This course is also available to study part-time and you may be eligible for scholarships and discounts. Postgraduate loans for Masters courses are now available from the Student Loans Company, worth up to £10,000, for students from the UK and EU.
“I did my undergraduate degree at Essex and felt comfortable here, so I decided to stay for my Masters. The teaching is excellent and I love the facilities in the new business school building. After I graduate, I’ll be joining the John Lewis graduate buying scheme. It’s an opportunity I wouldn’t have had without my Masters or the extra-curricular activities I’ve been involved with.”
Chloe Mongelard, MSc Marketing and Brand Management
Our expert staff
As well as learning from our internationally renowned academics, you hear from a range of professionals already working in the field. They help you to understand how to use your degree in a professional context, meaning that you graduate as an experienced independent researcher, marked by both academic rigor and business relevance.
This degree is based at the Colchester Campus, at the state-of-the-art Essex Business School building, with its zero carbon design.
You benefit from a range of excellent learning and social facilities, including modern teaching rooms, a winter garden and sun terrace, with plenty of space for group working, and Bonds café. You can also access study skills workshops and advice from the EBS Learning Team.
The Silberrad Student Centre is open to all students and is home to the Students’ Union Creative Suite. This collection of Apple Macs installed with the latest editing software, such as Adobe InDesign and Photoshop, has a similar feel to the offices of modern marketing agencies and provides you with free-to-use technology that can greatly enhance your studies.
This course provides an excellent foundation to build your career in marketing and brand management by developing your skills in creativity, innovation and ethical awareness.
In 2015, 78% of our postgraduate taught students were in work or further study (DLHE). Read our graduate profiles to see the types of large and small organisations our students progress to work at, such as:
- Grant Thornton LLP
- Inter-American Development Bank
- European Central Bank
- fast-growing digital agency, Footprint Digital
- award-winning marketing agency, Coast Digital
We’re also proud of our student entrepreneurs, including international business incubator 0100Ventures and entrepreneurship website SlovakSTARTUP.
Whether you want to work for a leading global organisation or start your own business, our employability team and the University’s Employability and Careers Centre can help you find out about further work experience, internships, placements, and voluntary opportunities. You can also access employer talks on campus.
UK entry requirements
A 1st, 2:1 or good 2:2 degree in management, marketing, or a related social science, for example sociology, psychology or communication sciences, or humanities.
International and EU entry requirements
We accept a wide range of qualifications from applicants studying in the EU and other countries.
for further details about the qualifications we accept. Include information in your email about the
undergraduate qualification you have already completed or are currently taking.
English language requirements
IELTS 6.5 overall with a minimum component score of 5.5 except for 6.0 in writing
If you do not meet our IELTS requirements then you may be able to complete a pre-sessional English pathway that enables you to start your course without retaking IELTS.
You can apply for our postgraduate courses online. You’ll need to provide us with your academic qualifications, as well as supporting documents such as transcripts, English language qualifications and certificates. You can find a list of necessary documents online, but please note we won’t be able to process your application until we have everything we need.
There is no application deadline but we recommend that you apply before 1 July for our taught courses starting in October. We aim to respond to applications within two weeks. If we are able to offer you a place, you will be contacted via email.
We hold postgraduate events in February/March and November, and open days for all our applicants throughout the year. Our Colchester Campus events are a great way to find out more about studying at Essex, and give you the chance to:
- tour our campus and accommodation
- find out answers to your questions about our courses, student finance, graduate employability, student support and more
- meet our students and staff
If the dates of our organised events aren’t suitable for you, feel free to get in touch by emailing firstname.lastname@example.org and we’ll arrange an individual campus tour for you.
If you live too far away to come to Essex (or have a busy lifestyle), no problem. Our 360 degree virtual tour allows you to explore the Colchester Campus from the comfort of your home. Check out our accommodation options, facilities and social spaces.
Our staff travel the world to speak to people about the courses on offer at Essex. Take a look at our list of exhibition dates to see if we’ll be near you in the future.