Data from the British Election Study (BES) rolling campaign survey.
                                                                                        May - June 2001
The British Election Study is based at the University of Essex. Its principal investigators are David Sanders, Paul Whiteley, Harold Clarke.
and Marianne Stewart.
Approximately 150 respondents are interviewed by telephone each day of the election campaign by The Gallup Organization.
Responsibility for the design and interpretation of the survey lies with the principal investigators.
The daily responses are being cumulated over seven days, to give more than 1000 cases. The cumulative file achieved enough cases for
analysis to be done on May 14th (see previous response page). On each subsequent day an extra 150 cases are added, and the
earliest cases from the first day of that week are dropped. This produces a rolling cross - section sample and all the analyses on this
website are based on these samples.
The data presented here represent the marginals from a selected number of questions from the survey.
All figures given in percentages
Current vote intention
May            22nd        23rd        24th         25th        26th       27th     28th       29th
Conservative 24.9 24.6 23.2 24.0 24.7 25.2 27.0 27.6
Labour 55.4 55.3 57.1 56.9 57.0 55.7 54.4 53.6
Liberal Democrat 14.0 14.9 14.5 13.1 13.1 13.7 13.2 13.2
Scottish National Party (SNP) 2.2 2.0 1.8 1.9 1.5 1.9 1.8 2.1
Plaid Cymru 0.2 0.2 0.2 0.3 0.3 0.5 0.7 0.6
Green Party 1.4 1.4 1.4 1.3 1.1 1.0 1.2 1.0
Other Party 2.0 1.5 1.8 2.5 2.3 2.0 1.9 1.9
This measure combines the responses to q's 5-7
1. How interested are you in the General Election?
Not at all interested 9.5 9.9 10.0 10.3 8.7 8.9 9.4 9.7
Not very interested 21.8 21.0 21.9 23.7 25.7 26.1 26.8 27.0
Somewhat interested 41.6 42.2 41.3 39.7 38.7 37.6 36.9 37.5
Very interested 26.3 26.1 26.1 25.5 26.1 26.6 25.8 24.7
2. What is the single most important issue in this Election?
Other 17.0 18.2 18.6 18.1 18.7 18.5 17.4 17.3
No important issues 4.2 3.0 2.4 2.4 2.4 2.4 2.6 3.1
Europe 5.7 7.0 7.9 8.9 10.1 11.1 11.6 12.8
Economy 4.3 4.4 4.0 4.1 3.5 3.5 3.3 3.5
Education 9.2 9.2 8.8 8.2 7.9 8.9 9.6 9.7
Foot and mouth 0.1 0.1 0.2 0.3 0.4 0.3 0.3 0.6
Inflation, prices generally 0.5 0.6 0.4 0.2 0.2 0.2 0.1 0.1
Law and Order/Crime 4.6 4.7 4.4 4.1 4.3 3.5 3.6 3.2
National Health Service 29.2 28.2 27.5 27.6 28.0 27.5 27.6 26.3
Pensions 6.5 5.6 6.4 6.3 6.4 6.5 6.2 6.0
Taxation 8.8 9.5 9.4 9.4 8.7 8.5 7.5 7.0
Transportation - public transport 0.9 0.7 0.6 0.5 0.6 0.6 0.6 0.6
Unemployment 0.7 0.9 1.0 1.1 1.2 1.1 1.0 1.1
3. Which party is best able to handle this issue?
Other 1.6 1.6 1.9 2.1 1.9 1.7 1.2 1.3
Don't know 12.0 12.5 11.7 12.6 11.7 11.1 10.4 10.3
None/No party closest 13.2 12.7 12.7 12.5 12.9 12.5 12.3 12.7
Conservative 20.4 20.0 19.4 19.9 20.3 21.2 22.7 23.4
Labour 43.8 43.7 46.0 45.7 46.1 46.0 46.6 45.3
Liberal Democrat 7.3 8.1 6.9 5.9 6.1 6.7 6.1 6.2
SNP 0.9 0.7 0.8 0.7 0.5 0.4 0.5 0.5
Plaid Cymru 0.1 0.1 0.1 0.1 0.1 0.1 0.0 0.0
Green Party 0.7 0.7 0.5 0.5 0.4 0.4 0.3 0.3
4. How likely is it that you will vote in the Election?
0 - Very unlikely 7.0 6.9 6.8 7.0 6.2 7.2 7.9 8.4
 1 0.9 1.1 1.1 1.2 1.1 0.8 0.8 0.7
 2 1.6 1.8 2.5 2.3 2.3 2.3 2.4 2.4
 3 1.7 1.4 1.4 1.6 1.8 1.6 1.4 1.6
 4 1.1 1.2 1.4 1.5 1.5 1.6 1.5 1.6
 5 7.0 7.3 6.5 6.6 6.0 5.4 5.3 5.5
 6 3.5 3.9 3.8 3.8 4.0 3.9 3.5 3.3
 7 4.9 5.0 5.6 6.0 5.5 5.4 5.4 6.0
 8 8.3 8.0 7.9 8.1 8.5 8.3 7.0 7.2
 9 7.7 6.8 6.4 6.6 6.6 6.5 6.0 5.9
10 - Very likely 56.5 56.7 56.6 55.3 56.6 57.2 58.8 57.4
Mean 8.0 8.0 8.0 7.9 8.0 8.0 8.0 7.9
std deviation 3.0 3.1 3.1 3.1 3.0 3.1 3.2 3.2
5. If you do vote in the General Election, have you decided?
Yes - decided 59.9 59.3 60.3 60.2 60.6 62.3 62.3 61.9
No - not decided yet 37.8 38.4 37.8 38.0 37.6 35.4 34.7 35.1
Will not vote 2.2 2.4 1.9 1.7 1.8 2.3 2.9 2.9
6. Which party will you vote for?
Other 1.6 1.0 1.4 2.0 2.1 1.8 1.5 1.6
Conservative 26.8 26.1 24.8 25.7 25.0 25.8 27.2 27.0
Labour 57.9 58.7 60.8 60.3 61.9 60.3 58.3 58.0
Liberal Democrat 10.2 10.9 10.4 9.1 8.9 9.7 10.4 10.5
SNP 2.2 2.0 1.6 1.7 1.3 1.5 1.4 1.4
Plaid Cymru 0.1 0.1 0.1 0.1 0.1 0.3 0.3 0.2
Green Party 0.7 0.5 0.4 0.4 0.3 0.4 0.8 0.8
7. Which party do you think you are most likely to vote for? (Applies to respondents Q5= No)
Other party 2.0 1.8 1.8 2.5 2.0 1.9 2.1 1.9
Don't know 27.1 26.8 27.1 27.5 26.8 25.7 25.1 24.0
Conservative 15.0 15.5 14.4 14.5 17.3 17.6 19.8 21.8
Labour 36.1 34.8 35.3 35.5 33.6 33.2 33.5 32.7
Liberal Democrat 16.0 16.8 16.9 15.6 16.2 17.0 14.8 14.5
SNP 1.5 1.5 1.7 1.5 1.5 2.1 1.9 2.7
Plaid Cymru 0.3 0.4 0.3 0.6 0.6 0.6 1.2 1.3
Green Party 2.0 2.4 2.5 2.3 1.9 1.8 1.5 1.2
8. Which best describes your reasons for deciding to vote? (Applies to respondents Q5 = Yes and preference given in Q6)
Other reason 15.7 14.0 13.6 14.4 15.1 14.5 13.9 14.1
Party has the best policies 55.4 56.7 55.3 54.7 52.2 52.7 52.6 52.9
Party has the best leader 22.1 21.9 23.0 22.4 24.2 24.7 24.6 24.1
Prefer another party  but it stands no chance of winning in my 5.7 6.4 7.2 7.6 7.4 6.7 7.6 7.8
constituency
9.Which party do you really prefer? (from Q8)
Other party 10.3 9.5 12.6 11.9 9.8 7.6 9.0 6.0
None 1.8 1.6 0.0 1.6 1.8 1.9 1.4 1.3
Conservative 12.8 13.5 13.3 11.6 14.7 15.7 17.0 18.1
Labour 24.0 27.8 25.8 27.6 26.6 27.7 30.0 31.8
Liberal Democrat 42.9 40.5 42.4 38.3 38.3 34.7 35.7 35.7
Scottish National Party (SNP) 4.0 3.5 2.6 2.1 2.1 2.3 2.0 2.0
Plaid Cymru 0.0 0.0 0.0 0.0 0.0 2.5 1.9 2.2
Green Party 4.2 3.6 3.2 6.9 6.6 7.5 3.0 2.8
10.Which best describes your reasons for deciding to vote? (Applies to respondents Q5 = No and preference given in Q7) 
Other reason 19.7 18.1 17.7 16.6 16.4 16.0 15.5 16.6
Don't know 1.8 1.9 2.4 3.0 3.0 3.3 2.9 2.5
Best policies 44.8 46.2 45.6 43.9 46.8 45.4 45.8 44.0
Best leader 18.1 16.9 16.7 17.9 16.0 15.3 15.0 14.3
Prefer another party  but it stands no chance of winning in my 15.6 17.0 17.2 18.3 17.2 19.5 20.2 22.0
constituency
11.Which party do you really prefer? (from Q10)
Other party 3.6 6.8 6.7 12.8 14.3 12.8 12.6 10.4
None 9.4 6.4 9.1 7.3 6.6 4.7 4.1 3.4
Conservative 22.6 21.8 22.1 22.0 21.2 20.8 20.0 16.2
Labour 32.8 24.7 20.4 18.7 12.6 15.0 15.3 17.3
Liberal Democrat 24.2 33.7 33.3 28.3 30.6 33.7 35.7 40.0
Scottish National Party (SNP) 2.5 2.2 2.3 1.2 1.3 1.4 2.0 1.1
Plaid Cymru 0.0 0.0 0.0 0.0 0.0 0.0 0.0 1.9
Green Party 0.0 0.0 2.7 2.3 2.6 2.5 2.8 2.8
12. Government's handling of  the foot and mouth crisis?
very bad job 18.7 17.9 17.8 18.8 18.8 19.4 20.2 19.5
bad job 32.4 31.6 31.7 31.4 31.8 33.1 34.1 34.2
good job 44.3 45.7 46.1 45.7 45.9 44.1 42.5 42.9
very good job 4.6 4.8 4.4 4.2 3.5 3.4 3.2 3.4
Party Leaders like - dislike scales
13. Tony Blair
0 - Strongly dislike 8.7 7.9 7.8 8.4 8.6 9.0 8.9 8.6
 1 2.7 3.0 2.8 2.8 3.1 3.2 3.5 3.7
 2 5.0 5.1 4.7 4.9 4.5 4.5 4.3 3.9
 3 4.7 5.0 5.2 4.9 4.6 4.4 4.2 4.3
 4 6.6 6.7 5.7 5.8 6.3 6.2 6.8 7.0
 5 18.1 18.0 17.7 17.7 16.6 16.1 17.5 16.5
 6 10.8 10.8 10.3 10.1 9.9 9.8 9.1 10.2
 7 12.1 13.0 13.7 13.9 13.8 15.0 14.6 14.6
 8 17.7 17.8 18.7 18.4 18.6 17.3 16.6 16.8
 9 5.6 5.0 5.1 5.5 5.8 5.9 5.9 6.3
10 - Strongly like 8.1 8.0 8.3 7.6 8.1 8.7 8.7 8.2
Mean 5.7 5.7 5.8 5.7 5.7 5.7 5.7 5.7
std deviation 2.8 2.8 2.8 2.8 2.8 2.9 2.9 2.8
14. William Hague
0 - Strongly dislike 18.6 16.9 16.9 16.1 17.0 18.4 19.4 19.3
 1 7.7 7.7 8.0 8.5 7.7 7.4 6.4 6.1
 2 8.3 9.2 9.9 10.2 9.8 9.3 8.8 10.0
 3 8.8 9.5 9.4 9.5 9.5 9.4 9.1 8.1
 4 9.4 9.9 10.5 10.1 9.8 9.6 9.1 9.9
 5 20.7 20.9 20.0 20.8 21.1 20.0 19.9 18.3
 6 7.7 7.2 7.0 6.2 6.2 6.8 7.1 7.4
 7 7.7 7.5 6.9 7.5 7.7 7.4 7.7 7.1
 8 6.4 6.6 6.3 6.1 6.0 6.0 6.6 7.8
 9 1.4 1.4 1.6 1.7 1.9 2.2 2.2 2.2
10 - Strongly like 3.4 3.4 3.4 3.4 3.2 3.4 3.6 3.6
Mean 3.9 3.9 3.9 3.9 3.9 3.9 3.9 3.9
std deviation 2.8 2.8 2.8 2.8 2.8 2.8 2.9 2.9
15. Charles Kennedy
0 - Strongly dislike 7.0 5.9 6.3 6.4 6.4 6.2 5.9 6.0
 1 3.1 3.1 2.8 2.9 2.5 2.5 2.4 2.1
 2 4.9 5.2 5.0 4.4 4.7 5.1 4.9 5.4
 3 6.7 6.5 7.1 7.2 7.2 6.5 6.7 6.1
 4 9.5 10.3 10.1 9.6 9.6 9.0 10.6 10.6
 5 30.2 29.5 28.9 29.2 29.1 29.4 28.2 28.1
 6 11.4 12.0 11.0 11.8 12.6 12.5 11.9 12.4
 7 12.1 11.3 11.6 12.0 11.6 12.4 12.3 12.3
 8 9.5 10.6 11.9 11.4 11.4 11.4 11.6 11.9
 9 2.7 2.9 2.8 2.8 3.3 3.4 3.5 3.3
10 - Strongly like 2.8 2.6 2.4 2.3 1.7 1.7 1.9 1.9
Mean 5.0 5.1 5.1 5.1 5.1 5.2 5.2 5.2
std deviation 2.4 2.3 2.4 2.3 2.3 2.3 2.3 2.3
14 John Swinney
0 Strongly dislike 5.1 5.7 5.9 4.8 6.0 3.1 4.5 4.3
 1 2.8 2.6 3.3 3.3 6.7 4.6 4.1 6.5
 2 2.5 3.2 3.1 8.0 7.3 8.9 8.4 9.2
 3 9.4 9.2 11.2 14.6 12.4 13.1 10.1 8.4
 4 4.6 6.3 10.5 11.6 12.5 12.7 12.3 11.6
 5 39.4 38.6 36.5 29.9 27.4 28.3 32.5 27.3
 6 9.2 9.3 8.7 11.8 13.4 16.6 19.6 22.8
 7 5.9 5.8 5.2 5.3 5.0 4.6 4.4 7.5
 8 11.6 12.7 9.4 6.2 4.8 4.7 2.5 2.4
 9 7.2 5.7 5.2 3.7 3.5 2.5 0.7 0.0
10 Strongly like 2.4 0.9 0.9 0.9 0.8 0.9 0.8 0.0
Mean 5.3 5.1 4.9 4.6 4.4 4.5 5.2 4.4
std deviation 2.3 2.3 2.3 2.2 2.3 2.0 2.3 2.0
15. Ieuan Wyn Jones
0 Strongly dislike 20.6 20.7 19.3 17.6 17.2 9.5 9.6 8.9
 1 0.0 0.0 1.8 1.8 1.7 3.3 3.0 3.2
 2 3.0 3.2 0.0 0.0 2.2 2.1 6.2 5.9
 3 10.3 10.0 8.6 8.4 7.8 10.2 14.4 12.1
 4 11.4 11.8 15.1 14.9 13.8 15.9 12.8 13.2
 5 25.4 24.7 29.7 31.8 32.8 29.6 27.4 28.0
 6 8.3 8.4 8.7 8.6 8.1 10.7 8.8 12.8
 7 11.1 11.4 5.1 7.7 7.6 4.9 4.1 3.9
 8 3.6 3.6 5.9 3.7 3.6 8.3 13.8 12.0
 9 3.5 3.6 3.1 2.7 2.8 3.1 0.0 0.0
10 Strongly like 2.7 2.7 2.7 2.7 2.5 2.4 0.0 0.0
Mean 4.2 4.3 4.3 4.3 4.3 4.7 4.5 4.4
std deviation 2.8 2.8 2.7 2.6 2.6 2.4 1.9 2.2
16. Who would make the best Prime Minister?
Tony Blair 59.5 59.4 60.5 60.3 60.5 59.8 58.8 58.4
William Hague 18.2 18.1 17.8 18.6 18.4 18.8 19.8 19.9
Charles Kennedy 13.8 15.0 14.9 14.0 13.7 14.6 14.8 15.4
None 7.4 6.8 6.2 6.3 6.6 6.0 5.7 5.8
Someone else 1.1 0.7 0.6 0.7 0.7 0.8 0.7 0.6
17. Which party is most likely to win in your constituency?
Other 0.3 0.2 0.2 0.3 0.3 0.3 0.2 0.2
Don't know/Not sure 5.3 6.1 6.7 7.0 7.0 7.2 7.7 7.0
Election is too close to call 1.1 1.0 0.9 0.9 1.1 1.3 1.2 1.1
Conservative 18.2 18.9 18.1 17.8 18.3 19.2 19.5 21.3
Labour 65.4 64.1 64.6 65.2 64.4 64.0 63.5 62.6
Liberal Democrat 7.3 7.3 7.5 7.4 7.7 6.9 7.1 7.0
Scottish National Party (SNP) 1.5 1.4 1.2 1.0 0.8 0.7 0.5 0.6
Plaid Cymru 1.0 1.0 0.8 0.6 0.5 0.4 0.3 0.2
18. Which party is most likely to win in the country?
Other 0.1 0.1 0.1 0.1 0.1 0.0 0.0 0.0
Don't know/Not sure 5.3 5.3 4.7 3.8 4.1 4.0 4.5 4.5
Election is too close to call 1.1 0.7 0.6 0.5 0.6 0.6 0.6 0.9
Conservative 7.0 6.2 6.6 6.4 5.7 5.9 6.1 5.6
Labour 85.7 86.5 87.1 88.3 88.9 89.0 88.4 88.6
Liberal Democrats 0.3 0.3 0.2 0.3 0.3 0.3 0.2 0.2
Scottish National Party (SNP) 0.2 0.2 0.1 0.1 0.0 0.0 0.0 0.0
Plaid Cymru 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
19. Who did you vote for in 1997?
Other party 0.2 0.2 0.3 0.4 0.4 0.4 0.4 0.7
Don't know/Not sure 2.5 2.7 2.4 2.4 2.6 2.6 2.6 2.4
Did not vote/Too young to vote in 1997 21.3 20.6 21.4 21.9 20.5 19.9 19.5 19.3
Conservative 19.9 19.9 19.1 19.9 19.3 20.3 20.9 21.0
Labour 44.1 44.1 45.4 45.1 47.0 46.0 46.1 46.4
Liberal Democrat 9.0 9.6 9.0 7.9 7.9 8.5 8.3 7.8
Scottish National Party (SNP) 1.6 1.4 1.2 1.1 0.8 1.0 1.1 1.3
Plaid Cymru 0.2 0.2 0.1 0.2 0.3 0.2 0.3 0.3
Green Party 0.2 0.4 0.5 0.6 0.6 0.7 0.5 0.6
UK Independence Party 0.6 0.5 0.2 0.3 0.3 0.2 0.2 0.0
Referendum Party 0.4 0.4 0.3 0.3 0.3 0.2 0.2 0.2
20. How much attention do you pay to politics & public affairs?
0 - Pay no attention to politics 6.7 6.3 6.1 6.1 5.9 5.5 5.9 5.6
 1 2.1 1.4 1.5 1.6 1.6 1.6 2.0 1.8
 2 3.7 3.8 3.5 3.4 3.6 3.3 3.3 3.2
 3 4.1 4.5 6.0 6.5 6.6 6.8 6.2 5.6
 4 7.2 6.7 6.8 6.7 7.2 6.9 7.1 7.4
 5 19.8 20.3 20.1 20.4 19.1 18.9 18.6 20.2
 6 12.1 11.8 11.6 11.8 12.0 11.9 11.7 12.2
 7 15.2 16.8 17.5 18.4 18.1 18.2 19.1 18.5
 8 16.2 15.9 15.7 14.6 15.3 16.3 15.4 15.4
 9 4.9 4.8 3.8 3.2 3.7 3.3 3.7 4.0
10 - Pay a great deal of attention to politics 7.9 7.6 7.5 7.1 6.8 7.3 7.1 6.1
Mean 5.8 5.9 5.8 5.7 5.8 5.8 5.8 5.8
std deviation 2.6 2.6 2.5 2.5 2.5 2.5 2.5 2.5
21. How much influence do you have on politics and public affairs?
0 - Have no influence on politics at all 33.7 33.3 35.1 36.1 36.5 36.4 37.2 36.7
 1 7.5 7.5 7.9 8.2 8.0 7.7 7.2 7.2
 2 12.3 12.4 11.8 11.9 12.2 12.6 11.7 12.3
 3 10.6 11.4 10.2 9.7 9.7 9.8 9.8 9.2
 4 7.8 7.1 7.5 7.2 7.6 7.8 8.1 8.4
 5 14.6 15.1 14.3 14.3 13.3 13.2 12.6 13.6
 6 5.2 5.6 4.7 4.5 4.5 4.9 5.1 4.3
 7 2.7 2.9 3.6 3.2 3.3 3.0 3.2 3.5
 8 2.6 2.7 3.0 2.7 2.5 2.3 2.4 2.3
 9 0.6 0.3 0.3 0.4 0.5 0.6 0.7 0.7
10 - Have a great deal of influence on politics 2.4 1.8 1.7 1.9 1.9 1.8 1.8 1.8
Mean 2.7 2.7 2.6 2.5 2.5 2.5 2.5 2.5
std deviation 2.6 2.6 2.6 2.6 2.6 2.6 2.6 2.6
Party identification sequence.
22. Do you think of yourself as Conservative, Labour, Liberal Democrat?
Other party 2.0 2.0 1.5 1.8 1.7 1.9 1.8 1.9
Don't know 3.0 3.1 3.6 4.0 4.1 3.9 3.5 3.4
None 8.8 9.2 9.8 9.7 9.8 8.9 9.2 9.5
Conservative 25.6 25.2 24.6 25.2 25.4 25.6 26.1 26.2
Labour 46.6 46.2 46.8 46.8 46.9 46.5 46.0 46.0
Liberal Democrat 10.7 11.5 10.9 9.7 9.5 10.0 10.1 9.7
Scottish National Party (SNP) 2.3 2.1 2.0 1.9 1.7 2.2 2.1 2.1
Plaid Cymru 0.4 0.4 0.5 0.5 0.5 0.5 0.6 0.6
Green Party 0.5 0.4 0.3 0.4 0.5 0.5 0.6 0.6
23. Do you generally think of yourself as a little closer to one of the parties than the others? (Applies if no party given in Q22)
Other 0.7 0.7 0.8 0.8 0.8 0.0 0.0 0.0
Don't know 4.4 5.9 7.7 10.8 10.9 13.6 12.4 13.0
None 54.4 55.5 53.8 51.4 52.8 48.6 52.1 53.7
Conservative 11.7 11.1 9.2 10.1 9.2 8.7 8.4 7.4
Labour 20.4 17.1 20.4 18.2 18.0 19.5 17.2 17.5
Liberal Democrat 8.1 8.7 7.2 7.6 7.4 8.4 8.8 7.8
Scottish National Party(SNP) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Plaid Cymru 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Green Party 0.3 1.0 1.0 1.0 1.0 1.2 1.1 0.7
24. What is the strength of your party identification? (Applies if party given in Q22 or Q23)
Not very strong 23.1 23.1 23.5 24.3 23.8 22.1 22.5 23.1
Fairly strong 54.7 54.3 53.9 53.4 53.6 54.6 54.2 53.9
Very strong 22.0 22.2 22.1 21.6 21.8 22.6 22.7 22.5
Economic indicators.
25 Financial situation of H.H. compare with 12 months ago?
Got a lot worse 6.6 6.3 6.7 7.3 6.7 6.3 6.3 6.9
Got a little worse 13.1 12.5 12.2 12.8 12.5 12.8 13.4 13.6
Stayed the same 42.5 41.9 41.3 40.7 40.0 39.6 40.3 40.4
Got a little better 27.5 28.7 29.1 28.6 29.4 29.3 28.7 27.8
Got a lot better 10.3 10.6 10.7 10.7 11.4 11.9 11.3 11.3
26. How will financial situation of H.H. change in next 12months?
Get a lot worse 3.9 3.9 3.9 4.2 4.4 4.8 4.6 5.2
Get a little worse 9.9 10.8 10.8 11.2 11.3 10.8 11.4 11.1
Stay the same 48.9 48.4 47.5 47.2 46.4 46.6 46.0 46.1
Get a little better 28.8 29.0 29.0 28.8 29.4 28.5 29.1 28.9
Get a lot better 8.5 7.9 8.8 8.6 8.5 9.2 8.8 8.6
27. Change in general economic situation in last 12 months
Got a lot worse 5.1 4.9 5.6 5.3 5.5 6.5 6.2 5.8
Got a little worse 17.3 17.9 16.5 17.3 17.4 17.7 18.7 18.7
Stayed the same 27.3 27.6 27.7 28.2 27.6 26.5 27.2 28.0
Got a little better 39.1 39.6 40.3 39.4 39.3 39.0 37.7 37.4
Got a lot better 11.2 10.1 9.9 9.8 10.2 10.4 10.2 10.1
28. How will the general economic situation change next 12months?
Got a lot worse 4.4 4.7 5.4 5.4 5.7 6.3 6.7 6.7
Got a little worse 18.4 18.3 18.9 18.4 18.6 18.4 18.9 18.2
Stayed the same 30.5 29.6 30.3 30.2 29.7 29.4 29.2 30.1
Got a little better 38.0 38.8 36.8 37.0 37.2 37.1 36.9 36.9
Got a lot better 8.7 8.6 8.5 9.0 8.9 8.8 8.4 8.1
29. If Britain were in economic difficulties, which party could handle situation best?
Labour 61.4 62.7 63.5 62.9 63.5 63.3 61.8 61.3
The Conservatives 32.5 31.2 30.6 31.5 31.3 32.2 33.4 33.2
Neither 6.0 5.9 5.6 5.2 4.8 4.2 4.5 5.2
30. Thinking of the Single European Currency, which is your view?
Definitely join 15.9 16.9 16.9 15.6 14.6 14.3 14.0 13.9
Wait and see how it develops 41.5 40.8 41.7 43.1 43.7 44.4 45.1 45.3
Definitely stay out 42.6 42.3 41.3 41.2 41.7 41.2 41.0 40.8
31. What is your attitude toward Britain's membership of the European Union?
Strongly disapprove 8.1 7.5 7.8 7.4 7.5 8.3 8.7 9.0
Disapprove 30.9 31.0 30.3 31.3 31.5 30.4 29.6 29.9
Approve 51.4 51.8 52.2 52.0 51.4 51.3 51.5 51.1
Strongly approve 9.6 9.7 9.7 9.4 9.7 10.1 10.2 9.9
32.  How important is the NHS to you?
0 - Not important 0.3 0.3 0.3 0.3 0.3 0.3 0.1 0.0
 1 0.3 0.3 0.4 0.2 0.2 0.3 0.3 0.2
 2 0.3 0.3 0.2 0.2 0.1 0.2 0.2 0.3
 3 0.4 0.5 0.3 0.3 0.1 0.1 0.2 0.2
 4 0.1 0.2 0.5 0.5 0.6 0.5 0.5 0.5
 5 1.8 1.3 2.1 1.9 1.9 1.8 1.7 1.9
 6 0.9 1.4 1.6 2.0 2.1 2.2 2.0 2.3
 7 4.5 4.2 4.3 4.3 3.9 4.2 4.2 4.3
 8 12.8 12.9 13.8 13.2 13.3 12.7 13.0 13.1
 9 15.4 15.0 15.0 15.1 15.3 15.0 14.7 14.5
10 - Extremely important 63.2 63.5 61.6 62.0 62.2 62.7 63.2 62.7
Mean 9.2 9.2 9.2 9.2 9.2 9.2 9.2 9.2
std deviation 1.4 1.4 1.5 1.4 1.4 1.4 1.4 1.4
33.  How important is Taxation to you?
0 Not important 2.2 1.9 1.7 1.4 1.4 1.3 1.3 1.3
 1 0.3 0.4 0.4 0.6 0.5 0.5 0.5 0.5
 2 0.5 0.6 0.6 0.8 0.9 0.9 0.9 1.0
 3 0.7 0.6 0.9 0.9 0.8 1.0 0.7 0.9
 4 2.6 2.3 2.0 2.4 2.5 2.1 1.9 1.8
 5 11.2 11.3 10.8 10.6 10.2 10.0 10.2 10.7
 6 7.2 8.0 8.1 8.0 8.6 8.8 8.6 8.8
 7 15.1 14.6 15.7 15.6 15.2 14.3 14.6 14.4
 8 20.5 21.3 21.7 21.6 22.4 23.3 23.7 23.0
 9 10.5 10.6 10.4 10.3 10.2 9.9 10.5 11.0
10 Extremely important 29.4 28.5 27.7 27.9 27.5 27.9 27.3 26.8
Mean 7.7 7.7 7.7 7.7 7.7 7.7 7.7 7.7
std deviation 2.2 2.2 2.1 2.1 2.1 2.1 2.1 2.1
34. How important is Education to you?
0 - Not important 0.8 1.0 1.2 1.2 1.0 1.2 1.0 1.2
 1 0.1 0.1 0.1 0.0 0.0 0.0 0.1 0.1
 2 0.2 0.2 0.1 0.2 0.1 0.2 0.1 0.3
 3 0.8 0.5 0.2 0.2 0.1 0.1 0.1 0.2
 4 0.9 1.1 1.2 1.1 1.3 1.2 1.2 1.2
 5 3.9 3.8 2.7 2.8 2.8 3.1 3.6 3.6
 6 2.1 1.8 1.6 1.7 1.8 2.5 2.6 2.6
 7 5.4 5.5 6.3 6.0 6.0 6.0 5.6 5.8
 8 16.6 17.7 18.2 17.9 17.4 17.3 16.6 16.8
 9 13.6 14.2 13.8 14.8 15.1 14.1 14.4 14.0
10 - Extremely important 55.7 54.2 54.6 54.1 54.3 54.4 54.7 54.3
Mean 8.9 8.9 8.9 8.9 8.9 8.9 8.9 8.8
std deviation 1.7 1.7 1.7 1.7 1.7 1.7 1.7 1.8
35. How important is the level of Crime to you?
0 Not important 0.3 0.3 0.3 0.8 0.8 0.8 0.8 0.8
 1 0.3 0.3 0.3 0.4 0.3 0.3 0.2 0.1
 2 0.2 0.3 0.2 0.1 0.2 0.3 0.3 0.4
 3 0.1 0.2 0.2 0.1 0.3 0.4 0.6 0.5
 4 0.7 1.1 1.0 1.1 1.2 1.0 1.0 0.9
 5 4.2 4.3 4.6 4.3 4.2 3.4 3.1 3.3
 6 3.1 3.1 3.3 3.1 2.8 3.2 3.2 3.4
 7 9.1 8.0 7.8 8.6 8.5 8.6 8.2 8.3
 8 15.9 16.6 17.8 18.2 18.4 18.6 18.6 18.6
 9 14.6 15.4 16.0 15.5 15.2 15.4 15.4 15.8
10 Extremely important 51.5 50.5 48.7 47.8 48.2 48.1 48.7 48.0
Mean 8.8 8.8 8.8 8.7 8.7 8.7 8.7 8.7
std deviation 1.6 1.7 1.7 1.8 1.8 1.8 1.8 1.8
Government Performance
36. How many marks would you give the Government for its performance on the NHS?
0 marks 4.5 4.3 4.3 4.5 4.3 4.5 4.0 4.4
 1 marks 2.5 2.8 3.0 2.9 3.0 3.0 3.1 3.3
 2 marks 5.4 5.6 5.4 5.3 5.4 5.6 5.5 5.2
 3 marks 7.0 7.3 7.5 7.2 7.7 7.6 8.2 7.7
 4 marks 11.4 11.1 11.2 11.0 11.4 10.9 10.4 10.5
 5 marks 21.7 20.8 20.5 20.6 20.7 21.0 21.0 20.0
 6 marks 16.6 17.1 16.2 16.4 16.8 16.2 15.7 15.1
 7 marks 14.5 14.8 15.9 15.9 15.0 15.1 14.9 15.7
 8 marks 9.4 9.5 9.6 10.1 10.4 9.9 10.2 11.0
 9 marks 2.9 3.0 2.8 2.7 2.1 2.7 3.1 3.1
10 marks 4.1 3.7 3.6 3.4 3.3 3.4 4.0 3.9
Mean 5.3 5.3 5.3 5.3 5.3 5.3 5.3 5.3
std deviation 2.3 2.3 2.3 2.3 2.3 2.3 2.3 2.4
37. How many marks would you give the Government for its performance on Taxation?
0 marks 3.4 3.3 3.4 3.9 3.7 4.5 4.8 4.6
 1 marks 1.9 2.0 1.8 1.9 2.4 1.8 1.9 1.9
 2 marks 5.6 5.3 5.5 5.2 5.5 5.2 4.7 5.0
 3 marks 6.1 5.2 5.3 4.8 5.3 6.3 5.5 5.8
 4 marks 7.8 8.1 7.7 8.2 7.5 8.2 8.8 8.0
 5 marks 23.1 23.7 22.4 22.4 23.3 23.5 23.6 23.7
 6 marks 16.5 17.4 19.0 18.5 17.3 15.7 15.1 15.2
 7 marks 15.6 16.2 16.7 16.5 17.1 17.1 17.6 17.4
 8 marks 11.7 11.4 11.4 12.3 11.7 11.9 12.4 13.4
 9 marks 4.1 3.9 3.4 3.0 2.6 2.7 2.4 2.0
10 marks 4.1 3.4 3.6 3.5 3.6 3.1 3.0 3.0
Mean 5.6 5.6 5.3 5.6 5.5 5.5 5.5 5.5
std deviation 2.3 2.2 2.3 2.2 2.2 2.3 2.3 2.3
38. How many marks would you give the Government for its performance on Education?
0 marks 2.3 2.3 2.4 2.5 2.4 2.3 2.5 2.1
 1 marks 1.0 1.1 1.5 1.4 1.1 1.1 1.0 1.1
 2 marks 3.2 3.4 3.8 3.7 4.0 3.8 3.6 4.0
 3 marks 6.1 5.8 5.4 5.2 5.2 4.9 5.0 4.8
 4 marks 9.1 8.7 9.3 9.0 8.6 9.2 9.0 8.2
 5 marks 21.2 20.1 18.9 19.3 19.8 19.3 20.0 20.2
 6 marks 17.8 18.1 17.4 17.3 17.0 17.7 16.7 16.4
 7 marks 18.6 18.4 18.4 19.4 19.7 19.6 20.3 21.0
 8 marks 13.5 14.9 16.1 15.5 15.3 14.8 14.3 15.1
 9 marks 3.3 3.5 3.1 2.9 2.6 2.7 3.2 3.0
10 marks 4.0 3.7 3.7 3.7 4.3 4.5 4.4 4.0
Mean 5.8 5.9 5.8 5.8 5.9 5.9 5.9 5.9
std deviation 2.1 2.1 2.1 2.1 2.1 2.1 2.1 2.1
39. How many marks would you give the Government for its performance on the level of Crime?
0 marks 4.2 3.9 4.1 4.1 3.8 4.3 4.1 4.4
 1 marks 2.6 2.8 3.0 3.0 3.1 2.9 2.8 2.7
 2 marks 6.0 5.9 5.5 5.3 6.0 5.7 5.6 5.2
 3 marks 7.1 7.8 8.3 7.9 8.0 8.4 8.5 8.0
 4 marks 11.9 11.6 10.7 10.5 10.3 10.1 9.9 9.8
 5 marks 23.5 22.5 21.8 22.4 22.5 22.8 22.8 23.6
 6 marks 15.3 15.8 15.8 16.2 15.7 15.4 15.3 15.3
 7 marks 14.9 14.6 15.3 15.8 15.3 15.2 15.6 15.4
 8 marks 8.5 9.6 10.1 9.6 10.2 10.0 10.1 10.5
 9 marks 2.5 2.5 2.4 2.5 2.2 2.3 2.4 2.2
10 marks 3.5 3.1 3.0 2.8 3.0 2.9 2.8 3.0
Mean 5.2 5.2 5.3 5.3 5.3 5.2 5.3 5.3
std deviation 2.3 2.3 2.3 2.3 2.3 2.3 2.3 2.3
40. Labour Government has introduced a lot of hidden taxes?
Agree 64.2 63.0 64.2 63.4 64.3 63.6 64.2 64.3
Disagree 34.4 35.8 34.6 35.4 34.6 35.4 34.4 34.2
Neither agree nor disagree 1.4 1.2 1.3 1.2 1.1 1.0 1.4 1.5
41. Labour Government is arrogant and doesn't listen to ordinary people
Agree 47.0 46.0 45.9 45.2 43.9 44.4 46.3 46.0
Disagree 51.0 52.2 51.9 52.7 54.2 53.7 51.8 51.9
Neither agree nor disagree 2.0 1.8 2.2 2.1 1.9 1.8 2.0 2.1
42. Labour Government is allowing Britain to become a foreign land.
Agree 46.0 44.6 43.5 42.7 43.3 42.3 43.3 42.6
Disagree 51.5 53.0 54.3 55.5 55.3 56.5 55.3 55.8
Neither agree nor disagree 2.5 2.4 2.2 1.8 1.5 1.2 1.4 1.6
43 How do you think a Conservative Government would handle the NHS?
Not at all well 14.3 14.8 14.9 15.4 14.3 13.7 14.0 13.7
Not very well 34.9 36.0 36.1 36.1 36.1 36.8 36.0 35.9
Fairly well 43.3 42.5 42.1 42.1 42.7 41.9 42.7 42.9
Very well 7.5 6.7 6.9 6.4 6.8 7.6 7.3 7.5
44  How do you think a Conservative Government would handle Taxation?
Not at all well 11.9 12.2 12.4 11.6 12.8 13.6 14.0 13.2
Not very well 30.4 31.4 31.4 31.9 30.7 30.0 36.0 31.3
Fairly well 48.7 47.5 46.6 47.0 46.9 46.0 42.7 45.2
Very well 9.0 8.9 9.6 9.5 9.7 10.5 7.3 10.2
45  How do you think a Conservative  Government would handle Education?
Not at all well 10.1 9.5 9.6 9.5 9.1 9.6 10.0 9.1
Not very well 28.3 29.7 30.0 30.0 29.3 28.1 26.0 27.9
Fairly well 51.4 51.8 50.8 51.4 52.4 52.7 53.6 52.2
Very well 10.2 9.0 9.6 9.2 9.2 9.7 10.3 10.8
46  How do you think a Cons Gov would handle the level of Crime?
Not at all well 9.1 8.7 8.7 8.9 8.8 8.8 8.7 8.6
Not very well 27.1 27.0 28.7 27.0 26.2 25.8 25.1 25.7
Fairly well 53.2 53.6 52.2 53.8 54.3 55.1 55.2 54.4
Very well 10.6 10.7 10.4 10.4 10.8 10.3 11.0 11.3
47. Do you regularly read one or more daily morning newspapers?
Yes 65.7 66.0 65.1 64.0 64.9 65.7 66.3 68.1
No 34.2 34.0 34.9 36.0 35.1 34.3 33.7 31.9
48. Which daily morning newspaper do you read most often?
Other Scottish/welsh/regional or local daily morning paper 4.8 3.8 3.5 3.7 3.8 4.5 4.8 5.0
More than one paper read with equal frequency 1.1 1.1 0.8 0.8 0.5 0.5 0.4 0.6
Other national newspaper 1.1 1.2 1.1 1.0 0.8 0.9 0.6 0.4
The Daily Mail 12.8 13.5 13.2 13.6 14.3 13.9 13.7 14.0
The Daily Record 2.1 2.2 2.5 2.5 2.3 2.2 2.1 2.5
The Daily Star 1.4 1.0 0.9 1.0 0.9 0.6 0.5 0.6
The Daily Star (of Scotland) 0.1 0.1 0.3 0.3 0.2 0.3 0.2 0.2
The Daily Telegraph 5.8 6.0 5.8 6.2 6.5 6.2 6.3 6.3
The Express 4.7 5.0 4.9 4.3 4.3 4.6 4.4 4.5
The Financial Times 0.4 0.4 0.4 0.4 0.4 0.7 0.6 0.6
The Guardian 3.7 4.1 4.1 4.0 4.0 4.2 3.7 4.0
The (Glasgow) Herald 0.6 0.6 0.7 0.7 0.7 0.8 0.7 0.7
The Independent 1.4 1.4 1.2 1.2 1.2 1.1 1.0 0.9
The Mirror 9.6 9.2 8.9 8.8 9.2 9.6 9.9 9.7
The Scotsman 0.5 0.6 0.5 0.4 0.3 0.3 0.5 0.3
The Scottish Mirror 0.1 0.1 0.1 0.0 0.0 0.0 0.0 0.0
The Sun 11.5 11.9 12.3 11.4 11.5 10.7 12.3 12.5
The Times 3.5 3.5 3.7 3.6 3.7 4.3 4.5 5.1
Likelihood of voting for each of the parties
49. Conservative Party.
0 - Very unlikely 29.5 29.2 28.6 28.1 28.0 29.4 29.7 30.0
 1 3.9 4.4 5.1 5.4 5.3 4.4 4.1 4.5
 2 6.5 6.7 7.6 7.4 7.4 7.1 6.3 5.9
 3 5.7 5.9 4.7 5.0 4.8 4.9 4.5 4.7
 4 6.4 6.9 7.0 7.2 6.8 6.6 6.4 6.7
 5 11.3 12.2 12.9 11.8 11.9 11.5 12.0 11.4
 6 5.5 5.0 5.6 5.9 5.6 5.7 5.9 5.9
 7 6.2 5.7 6.2 5.7 6.2 6.4 6.2 6.0
 8 7.6 7.6 7.2 7.9 8.1 7.7 7.9 7.8
 9 3.5 3.1 2.8 2.8 3.1 3.1 3.2 3.8
10 - Very likely 13.9 13.3 12.3 12.7 12.8 13.2 13.7 13.3
Mean 4.2 4.2 4.1 4.1 4.2 4.2 4.2 4.2
std. deviation 3.7 3.6 3.5 3.6 3.6 3.6 3.6 3.6
50. Labour Party
0 - Very unlikely 16.1 15.6 14.4 14.4 15.1 15.4 16.0 15.3
 1 2.8 2.7 2.6 2.3 1.9 2.1 2.0 1.9
 2 2.9 2.7 2.9 2.9 3.0 3.6 3.2 3.1
 3 2.6 3.0 3.2 3.7 3.5 3.7 4.3 4.5
 4 3.9 3.5 3.9 4.2 4.6 4.8 4.1 3.9
 5 11.2 11.7 11.5 11.3 9.7 8.7 9.8 10.4
 6 6.3 6.2 5.3 5.1 5.4 5.4 5.0 5.1
 7 9.2 9.3 8.6 8.1 8.1 7.5 7.4 7.5
 8 11.3 12.2 12.9 13.3 13.7 13.5 12.8 12.9
 9 9.5 8.4 9.0 9.0 8.8 9.0 8.6 8.5
10 - Very likely 24.2 24.5 25.7 25.5 26.3 26.3 26.8 26.9
Mean 6.1 6.1 6.2 6.2 6.3 6.2 6.2 6.2
std. deviation 3.6 3.5 3.5 3.5 3.5 3.6 3.6 3.6
51. Liberal Democrats
0 - Very unlikely 22.9 21.7 22.3 22.4 23.2 24.2 24.5 24.0
 1 4.0 4.4 4.0 3.8 3.3 3.2 2.5 2.5
 2 6.6 6.5 7.0 7.3 7.1 7.0 6.5 7.4
 3 7.2 7.7 7.0 7.0 6.6 6.2 5.2 5.6
 4 6.8 6.9 7.2 6.4 6.4 6.0 6.9 6.8
 5 17.5 16.7 15.0 15.3 15.9 15.5 17.0 16.6
 6 9.9 8.8 8.3 9.0 9.2 9.4 9.0 8.8
 7 8.0 8.0 8.7 9.6 9.7 9.1 9.3 9.1
 8 8.3 9.2 10.3 9.6 9.4 10.2 10.1 10.3
 9 3.2 3.7 3.6 3.3 3.4 3.4 3.5 3.4
10 - Very likely 5.4 6.3 6.6 6.2 5.9 5.9 5.5 5.6
Mean 4.2 4.3 4.3 4.3 4.3 4.3 4.3 4.3
std. deviation 3.1 3.2 3.2 3.2 3.2 3.2 3.2 3.2
52. Scottish National Party
0 Very unlikely 14.2 19.6 21.3 25.3 28.6 25.8 26.6 26.7
 1 4.8 4.6 4.5 4.5 2.8 0.0 1.4 1.2
 2 1.8 1.9 2.1 2.2 0.0 2.5 2.6 2.6
 3 6.5 4.8 5.9 7.3 7.3 7.9 6.5 5.1
 4 9.9 8.5 9.5 9.5 9.4 8.7 6.4 6.7
 5 9.5 10.8 9.6 8.4 10.7 10.0 13.7 14.3
 6 6.2 4.7 5.0 4.1 5.8 5.7 6.1 5.9
 7 13.1 14.5 13.5 13.8 14.1 16.8 16.1 13.3
 8 9.0 9.4 8.5 6.1 6.7 9.1 9.3 10.6
 9 6.7 5.9 4.6 2.0 1.1 1.1 1.9 3.4
10 Very likely 18.3 15.2 15.4 16.8 13.5 12.4 9.6 10.3
Mean 5.6 5.2 5.0 4.7 4.5 4.7 4.6 4.7
std. deviation 3.4 3.5 3.6 3.7 3.6 3.5 3.4 3.5
53. Plaid Cymru
0 Very unlikely 39.6 37.1 37.1 32.5 32.9 34.2 42.3 36.4
 1 2.0 2.2 2.8 2.6 2.5 4.1 4.6 4.9
 2 1.3 1.3 1.3 1.2 2.6 4.3 5.2 5.2
 3 3.5 3.8 2.8 0.0 0.0 0.0 3.1 3.5
 4 3.9 4.0 2.6 2.6 2.5 2.7 1.0 1.1
 5 14.4 14.9 13.5 10.8 11.6 12.2 11.1 15.3
 6 1.6 1.7 6.1 5.9 5.9 5.4 4.9 5.3
 7 5.9 5.8 7.7 11.1 11.1 6.9 5.3 7.0
 8 12.7 13.4 15.8 18.4 16.0 17.7 9.3 9.0
 9 7.7 8.3 3.7 6.1 4.3 4.0 5.3 5.0
10 Very likely 7.4 7.5 6.6 8.9 10.6 8.6 8.0 7.3
Mean 4.0 4.0 4.1 4.7 4.6 4.3 3.5 3.8
std. deviation 3.8 3.8 3.7 3.8 3.8 3.7 3.7 3.6